The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Cold emails: how to generate more conversions!

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)
D

Deleted49964

Guest
I was thinking of emails the other day.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.

The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).

The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time) :)

For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!

What's your experience with these concepts? Have you ever tried them? What results did you get?

Hope you're going well in your journey,
Thanks for reading everyone :)
André G.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

amp0193

Legendary Contributor
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
May 27, 2013
3,251
14,644
United States
The because trick is simple and I can see the power in it. I’ll be sure to give it a try.

Thanks for the ideas!
 

Lord Business

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Feb 24, 2018
64
133
35
finland
I was thinking of emails the other day.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.

The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).

The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time) :)

For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!

What's your experience with these concepts? Have you ever tried them? What results did you get?

Hope you're going well in your journey,
Thanks for reading everyone :)
André G.
Can I ask, what kind of business are you in? what do the emails contain and what is the objective?
 
D

Deleted49964

Guest
Can I ask, what kind of business are you in? what do the emails contain and what is the objective?
Currently, I'm a freelance web designer and a college student.

My sales strategy includes a lot of cold emailing, email follow-ups and cold calling. My goal is to always create a better website for the client that generates more profits for the client's business (as I've learned from @Fox :)

I've gotten better at closing deals and getting new leads over the days that I've been doing this...
If you'd like an example of an email I would send, I wouldn't mind sharing it with ya.

André G.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Bigyan Ghimire

New Contributor
Jul 24, 2018
5
2
Currently, I'm a freelance web designer and a college student.

My sales strategy includes a lot of cold emailing, email follow-ups and cold calling. My goal is to always create a better website for the client that generates more profits for the client's business (as I've learned from @Fox :)

I've gotten better at closing deals and getting new leads over the days that I've been doing this...
If you'd like an example of an email I would send, I wouldn't mind sharing it with ya.

André G.
Hey, Andre. Could you PM me the email template? I am starting out as a freelance web designer and it would really help me a lot. :)
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top