D
Deleted49964
Guest
I was thinking of emails the other day.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.
The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).
The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time)
For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!
What's your experience with these concepts? Have you ever tried them? What results did you get?
Hope you're going well in your journey,
Thanks for reading everyone
André G.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.
The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).
The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time)
For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!
What's your experience with these concepts? Have you ever tried them? What results did you get?
Hope you're going well in your journey,
Thanks for reading everyone
André G.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
