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Cold emails: how to generate more conversions!

André G.

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I was thinking of emails the other day.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.

The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).

The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time) :)

For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!

What's your experience with these concepts? Have you ever tried them? What results did you get?

Hope you're going well in your journey,
Thanks for reading everyone :)
André G.
 

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Lord Business

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Feb 24, 2018
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finland
I was thinking of emails the other day.
From my experience, I'm convinced that the most effective cold emails use, specifically, 2 major concepts.

The 1st one, I call it the "But you are free" tactic.
What we do here is: we include a small phrase at the end of your message, mentioning something like the following...
- "If you'd rather not do [action], I understand. Thank you for your time."
This works because If we give somebody an escape, it'll double the probability that they'll say YES.
"This practical persuasion tactic is supported by 42 psychological studies on over 22,000 people." (according to a blog post I read passing by on yesware.com).

The 2nd concept is the "Because" method.
The idea here is to always justify our point of view with a direct positive aspect that the other person may have. Per example...
- "I think we can build a great new website that will generate more sales BECAUSE you have a solid portfolio that could be displayed on the internet."
This justification has to be a real positive thing that the other person agrees on. It's a major key on winning any "argument", because most people become much more convinced through emotion (so you want to be on their side all the time) :)

For me these techniques have made the difference between getting 1~2 responses out of 100 sent emails and 5~10 responses out of 100 sent emails.
The most awesome thing is that we can apply this not only to cold emails!

What's your experience with these concepts? Have you ever tried them? What results did you get?

Hope you're going well in your journey,
Thanks for reading everyone :)
André G.
Can I ask, what kind of business are you in? what do the emails contain and what is the objective?
 
OP
OP
André G.

André G.

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2017
34
99
126
21
Portugal
Can I ask, what kind of business are you in? what do the emails contain and what is the objective?
Currently, I'm a freelance web designer and a college student.

My sales strategy includes a lot of cold emailing, email follow-ups and cold calling. My goal is to always create a better website for the client that generates more profits for the client's business (as I've learned from @Fox :)

I've gotten better at closing deals and getting new leads over the days that I've been doing this...
If you'd like an example of an email I would send, I wouldn't mind sharing it with ya.

André G.
 

Bigyan Ghimire

New Contributor
Jul 24, 2018
5
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Currently, I'm a freelance web designer and a college student.

My sales strategy includes a lot of cold emailing, email follow-ups and cold calling. My goal is to always create a better website for the client that generates more profits for the client's business (as I've learned from @Fox :)

I've gotten better at closing deals and getting new leads over the days that I've been doing this...
If you'd like an example of an email I would send, I wouldn't mind sharing it with ya.

André G.
Hey, Andre. Could you PM me the email template? I am starting out as a freelance web designer and it would really help me a lot. :)
 

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