The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Cold calling, where's the middle ground?

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

AlexLegault

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Jun 6, 2017
124
232
26
Ontario, Canada
I've recently been trying many different cold calling scripts and after calling a bunch of people and doing many tests, I've found a recurring problem.

When I call with a very short, generic, non-personalized script (with the intent of getting an appointment) I go through a lot of "no's" but I can do a decent amount of volume (calls) and eventually get a yes.

However, when I call with a personalized script, meaning I checked their website, wrote down problems on their website that may cause them from losing potential customers and provide a custom solution, the probability of getting a "yes" to a meeting is much higher but it takes me FOREVER to gather the information, I still get no's (but less) and waste a lot of time.

So my question is,

Is it better to do a bunch of research on a company, figure out their specific problems and call less people with higher quality calls

OR

Is it better to be a little less personalized, do a ton of volume and use a shorter script?
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.
Last edited:

ApparentHorizon

Platinum Contributor
Speedway Pass
Apr 1, 2016
942
2,809
Greenville, SC
I've recently been trying many different cold calling scripts and after calling a bunch of people and doing many tests, I've found a recurring problem.

When I call with a very short, generic, non-personalized script (with the intent of getting an appointment) I go through a lot of "no's" but I can do a decent amount of volume (calls) and eventually get a yes.

However, when I call with a personalized script, meaning I checked their website, wrote down problems on their website that may cause them from losing potential customers and provide a custom solution, it works better but it takes me FOREVER to gather the information, I still get no's (but less) and waste a lot of time.

So my question is,

Is it better to do a bunch of research on a company, figure out their specific problems and call less people with higher quality calls

OR

Is it better to be a little less personalized, do a ton of volume and use a shorter script?

Outsource the data collection
 

GoGetter24

Gold Contributor
Speedway Pass
Oct 8, 2017
566
1,166
Various
Just like you said: find the middle ground.

Put a blank area in your script, which you fill with the personalized bits. Try to minimize steps. Ideally you wouldn't even write down anything, you'd just look & talk.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

ApparentHorizon

Platinum Contributor
Speedway Pass
Apr 1, 2016
942
2,809
Greenville, SC
I've recommended that to my before. I think he's going to do it fairly soon.

But in the event where he doesn't, which would you pick over the other?

My general rule is quality over quantity for big ticket items.

Other factors come into play as well. If the group you're selling to is active on social media, I'd personalize more even if it's lower ticket.

You can measure the average time per YES, on each extreme and work inwards.
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top