RyanK OnMyWay
Bronze Contributor
Hey, Hi, Hello!
I was wondering if you guys could look over my cold call script and provide constructive criticism.
Anything will be of huge appreciation.
I am a commercial carpet cleaning company:
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*FOCUS ON HOW WE SAVE THEM MONEY BY AVOIDING REPLACEMENT COSTS* (How good the carpets look is an added benefit)
Hello [Name]?
(Wait for response.)
I wonder if you could help me.
My name’s _______ and I’m with a company called Helix Cleaning.
Could I talk to whoever is in charge of the building’s carpet maintenance?
(Try to get decision maker. If you can’t try to befriend the gatekeeper and get contact info of decision maker.)
I reached out to your company because you’re in our area and I believe you would be a good fit for our carpet cleaning maintenance program.
Really quick what we do is save you money by eliminating expensive carpet replacement and at the same time (FOR OFFICES: create a clean, productive work environment for you and your employees.) (FOR STORES: create a clean, positive environment for both your customers and employees.)
Does this sound generally interesting to you?
(Wait for response, yes or no doesn’t matter.)
Okay, could you explain your current carpet maintenance process?
(Possible responses: 1.No maintenance on the carpet 2.Do it themselves 3.Another company handling it.)
Objection 1: We don’t have time
Response: The whole process will only take 15 minutes and most companies find that it is worth it because of the how much they save from avoiding replacements and how good the carpets look. Whenever is a good time for you we can be there.
Objection 2: We don’t have the money.
Response: Our carpet maintenance program actually saves you money! Maintaining the carpet is much less expensive than having to replace it. When would be a good time to come out and give you a free estimate and consultation?
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Thanks for your help in advance!
Ryan
I was wondering if you guys could look over my cold call script and provide constructive criticism.
Anything will be of huge appreciation.
I am a commercial carpet cleaning company:
---------------------------------------------------------------------------------------------------------------------
*FOCUS ON HOW WE SAVE THEM MONEY BY AVOIDING REPLACEMENT COSTS* (How good the carpets look is an added benefit)
Hello [Name]?
(Wait for response.)
I wonder if you could help me.
My name’s _______ and I’m with a company called Helix Cleaning.
Could I talk to whoever is in charge of the building’s carpet maintenance?
(Try to get decision maker. If you can’t try to befriend the gatekeeper and get contact info of decision maker.)
I reached out to your company because you’re in our area and I believe you would be a good fit for our carpet cleaning maintenance program.
Really quick what we do is save you money by eliminating expensive carpet replacement and at the same time (FOR OFFICES: create a clean, productive work environment for you and your employees.) (FOR STORES: create a clean, positive environment for both your customers and employees.)
Does this sound generally interesting to you?
(Wait for response, yes or no doesn’t matter.)
Okay, could you explain your current carpet maintenance process?
(Possible responses: 1.No maintenance on the carpet 2.Do it themselves 3.Another company handling it.)
- Respond with: How do the carpets look?
(If they say good: That’s great! Now is the perfect time to look into a carpet maintenance program to make sure you avoid expensive replacement costs and to keep them looking good. When would be a good time to come out and give you a free estimate and consultation? If they say bad: We can definitely help with that! We can get the carpet looking as good as possible and then maintain them to avoid costly replacement and keep them looking good. When would be a good time to come out and give you a free estimate and consultation?)
- Respond with: What kind of maintenance is done and how often?
Acknowledge their response then say: Most companies that maintain their own carpet find that we are more cost effective at properly maintaining your carpets to ward off expensive replacement costs. When would be a good time to come out and give you a free estimate and consultation?)
- Respond with: Most companies find that we are more cost effective and efficient at maintaining your carpet. Just in case your current company stops performing well and you need a backup, could we come out and give you a free estimate and consultation so you know your options?
Objection 1: We don’t have time
Response: The whole process will only take 15 minutes and most companies find that it is worth it because of the how much they save from avoiding replacements and how good the carpets look. Whenever is a good time for you we can be there.
Objection 2: We don’t have the money.
Response: Our carpet maintenance program actually saves you money! Maintaining the carpet is much less expensive than having to replace it. When would be a good time to come out and give you a free estimate and consultation?
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Thanks for your help in advance!
Ryan
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