Co-branding VS. White Label with 11 Figure Company

[Empires]

I'm working on a deal right now and have the option of either co-branding with this company or going completely white label. It is a revenue share based deal where we each provide part of the service I'll be selling. I handle customer acquisition and customer service, and they provide the service itself.

From a marketing and brand perspective does it hurt my company or strengthen my company by co-branding with them?

Here are some details:

1. There are a lot of companies with large market shares in this space, so having a reputation can be meaningful.
2. This company is not just a white label company, they compete in this space as well. So I am competing against them at the same time.
3. I will not have the exact same offer as them or any other company in this space. I have my own unique offering.

 

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[rhyeal]

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