The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Co-branding VS. White Label with 11 Figure Company

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Empires

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jan 12, 2016
217
592
253
25
Planet Earth
I'm working on a deal right now and have the option of either co-branding with this company or going completely white label. It is a revenue share based deal where we each provide part of the service I'll be selling. I handle customer acquisition and customer service, and they provide the service itself.

From a marketing and brand perspective does it hurt my company or strengthen my company by co-branding with them?

Here are some details:
  1. There are a lot of companies with large market shares in this space, so having a reputation can be meaningful.
  2. This company is not just a white label company, they compete in this space as well. So I am competing against them at the same time.
  3. I will not have the exact same offer as them or any other company in this space. I have my own unique offering.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

rhyeal

Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Sep 5, 2019
28
39
24
Anchorage, AK
One of my friends does something similar to this with a larger company. He's essentially reselling their service, but handles all the customer interaction. They also compete in the space with him.

In his case, branding and marketing is his strong suit, so it's easier to create his own brand. This works for him because the partner company is fairly "old" feeling and his client-base is young tech startups.
 

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2020
How much it will cost if I go for a new setup. I was looking for such ideas and I want to take...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Finally! I just launched a short story on Kindle (FREE if you have Kindle Unlimited)! After...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
I planned to make a separate post for this video but it is useful here as well for anyone...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Last promo of the year.. Get the training you need now or miss it. Promo Code: FINALHOUR...
  • Sticky
MARKETPLACE Kill Bigger Incubator
UPDATED POST: Hey Guys! I wanted to give a quick update on what this program has become. In...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Are you looking for a new, lesser-known but potentially very lucrative source of leads to your...



Forum Sponsor

sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom