I started an eCommerce business last year. Currently, my primary channel is Amazon. I have 3 products I'm selling through Amazon FBA. I plan to expand in the near future to Etsy, Ebay, and Shopify. My execution thread is here.
I've run into a weird problem that I'm hoping one of the Amazon veterans here on the forum can help me solve. Maybe @biophase, @Longinus, or one of the other Amazon pros can chime in with some insight.
Here's the issue. I launched a product on Amazon a month and a half ago. For a new product, I feel like it's been selling well (50 units), with a decent conversion rate (8%) on, in that period, 630 sessions. Currently, I'm generating leads through Amazon PPC and Google Ads.
Sales have been growing--until this past Saturday (4/6/19). Since Saturday, according to Amazon reporting, there have been 80 sessions but no sales. Other products in my account continue to sell.
I'm no mathematician, but with a conversion rate of 8%, the odds of no sales over 80 sessions seems vanishingly small. What has happened?
I haven't changed the product listing at all. There seem to be no noticeable changes with the competition. I haven't changed my ad copy either. Could there be something that has happened behind-the-scenes at Amazon with respect to this product that has caused sales to fall off a cliff?
I've been wracking my brains but am completely perplexed. Only a couple hypotheses come to mind:
1. It's just statistical variation. With each passing day and added product listing sessions, though, this seems more and more unlikely.
2. My competition is somehow gaming my Amazon PPC ads by clicking on them and using up the daily budget. This also seems unlikely since a significant chunk of the traffic is coming from Google, as well as organic search on Amazon, since the product is on the first page results for several search terms.
3. Amazon tweaked some algorithm on the backend. But that wouldn't explain the disparity between continued sessions (i.e. qualified prospects visiting the listing) and sales.
Have you experienced something like this with one or more of your own Amazon FBA products? What do you think might be going on?
Thanks for the help!
I've run into a weird problem that I'm hoping one of the Amazon veterans here on the forum can help me solve. Maybe @biophase, @Longinus, or one of the other Amazon pros can chime in with some insight.
Here's the issue. I launched a product on Amazon a month and a half ago. For a new product, I feel like it's been selling well (50 units), with a decent conversion rate (8%) on, in that period, 630 sessions. Currently, I'm generating leads through Amazon PPC and Google Ads.
Sales have been growing--until this past Saturday (4/6/19). Since Saturday, according to Amazon reporting, there have been 80 sessions but no sales. Other products in my account continue to sell.
I'm no mathematician, but with a conversion rate of 8%, the odds of no sales over 80 sessions seems vanishingly small. What has happened?
I haven't changed the product listing at all. There seem to be no noticeable changes with the competition. I haven't changed my ad copy either. Could there be something that has happened behind-the-scenes at Amazon with respect to this product that has caused sales to fall off a cliff?
I've been wracking my brains but am completely perplexed. Only a couple hypotheses come to mind:
1. It's just statistical variation. With each passing day and added product listing sessions, though, this seems more and more unlikely.
2. My competition is somehow gaming my Amazon PPC ads by clicking on them and using up the daily budget. This also seems unlikely since a significant chunk of the traffic is coming from Google, as well as organic search on Amazon, since the product is on the first page results for several search terms.
3. Amazon tweaked some algorithm on the backend. But that wouldn't explain the disparity between continued sessions (i.e. qualified prospects visiting the listing) and sales.
Have you experienced something like this with one or more of your own Amazon FBA products? What do you think might be going on?
Thanks for the help!
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