The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Can you solve this Amazon Seller mystery?

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

Readerly

Yes and
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 25, 2017
179
322
177
Portland, Oregon
I started an eCommerce business last year. Currently, my primary channel is Amazon. I have 3 products I'm selling through Amazon FBA. I plan to expand in the near future to Etsy, Ebay, and Shopify. My execution thread is here.

I've run into a weird problem that I'm hoping one of the Amazon veterans here on the forum can help me solve. Maybe @biophase, @Longinus, or one of the other Amazon pros can chime in with some insight.

Here's the issue. I launched a product on Amazon a month and a half ago. For a new product, I feel like it's been selling well (50 units), with a decent conversion rate (8%) on, in that period, 630 sessions. Currently, I'm generating leads through Amazon PPC and Google Ads.

Sales have been growing--until this past Saturday (4/6/19). Since Saturday, according to Amazon reporting, there have been 80 sessions but no sales. Other products in my account continue to sell.

I'm no mathematician, but with a conversion rate of 8%, the odds of no sales over 80 sessions seems vanishingly small. What has happened?

I haven't changed the product listing at all. There seem to be no noticeable changes with the competition. I haven't changed my ad copy either. Could there be something that has happened behind-the-scenes at Amazon with respect to this product that has caused sales to fall off a cliff?

I've been wracking my brains but am completely perplexed. Only a couple hypotheses come to mind:

1. It's just statistical variation. With each passing day and added product listing sessions, though, this seems more and more unlikely.

2. My competition is somehow gaming my Amazon PPC ads by clicking on them and using up the daily budget. This also seems unlikely since a significant chunk of the traffic is coming from Google, as well as organic search on Amazon, since the product is on the first page results for several search terms.

3. Amazon tweaked some algorithm on the backend. But that wouldn't explain the disparity between continued sessions (i.e. qualified prospects visiting the listing) and sales.

Have you experienced something like this with one or more of your own Amazon FBA products? What do you think might be going on?

Thanks for the help!
 

Readerly

Yes and
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 25, 2017
179
322
177
Portland, Oregon
Did you lose ranking?

I remember having the same problem 2 years ago. For me it was just a slower period before Easter for some reason.

Thanks for the perspective. I got one sale on that product today, so that's somewhat of a relief. Maybe it was just an anomalous slow period.

I haven't been monitoring ranking that closely. I'm still looking for an alternative to Keepa, now that they charge for historical ranking data. What do you use to track ranking?
 

Longinus

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Aug 28, 2014
1,133
4,913
1,146
Poland / Belgium
Thanks for the perspective. I got one sale on that product today, so that's somewhat of a relief. Maybe it was just an anomalous slow period.

I haven't been monitoring ranking that closely. I'm still looking for an alternative to Keepa, now that they charge for historical ranking data. What do you use to track ranking?

Nothing, I just go check it on Amazon every few weeks.
 

Fastlane Liam

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Feb 10, 2018
379
559
254
24
United Kingdom
Thanks for the perspective. I got one sale on that product today, so that's somewhat of a relief. Maybe it was just an anomalous slow period.

I haven't been monitoring ranking that closely. I'm still looking for an alternative to Keepa, now that they charge for historical ranking data. What do you use to track ranking?
If you find an alternative to Keepa please tell me, its useful for avoiding seasonal/trend products and a few other research things
 

LinorCG

Business Building Warrior
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Feb 6, 2014
422
507
263
Australia
I haven't been monitoring ranking that closely. I'm still looking for an alternative to Keepa, now that they charge for historical ranking data. What do you use to track ranking?

After Keepa started charging, I used the extension from Helium 10 to track Sales Rank. Hopefully that can help.

Thanks.
 

Readerly

Yes and
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 25, 2017
179
322
177
Portland, Oregon
After Keepa started charging, I used the extension from Helium 10 to track Sales Rank. Hopefully that can help.

Thanks.

Thanks for great heads-up! I just installed the Helium 10 extension on Chrome. Works a lot like Keepa. I think I'll explore their other tools as well.
 

LinorCG

Business Building Warrior
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Feb 6, 2014
422
507
263
Australia
Thanks for great heads-up! I just installed the Helium 10 extension on Chrome. Works a lot like Keepa. I think I'll explore their other tools as well.

You're welcome! And go through their free video training as well. Well worth it as its free. :)
 

Patrickg

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 20, 2016
99
125
136
I know the feeling man. But from my assessment sounds like your getting antsy. Could be so many factors.

Some days like today I’m looking at shopify and thinking wtf hole business is failing. Because it’s tax time and I’m cutting a big check.... no sales which is really rare.

I deleted app on my phone so I start running my business like a true business looking at statistically relevant information, like monthly sales. Not daily.

I hope this helps, I’m not talking about myself to talk about myself. But relate and tell you from my experience, humble experience daily sales isn’t necessarily a good barometer.

Try looking at after week, obv monitoring ad spend. But one week or so might prove to be same conversion rate.

Hope that helps!
 

Readerly

Yes and
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 25, 2017
179
322
177
Portland, Oregon
I deleted app on my phone so I start running my business like a true business looking at statistically relevant information, like monthly sales. Not daily.

This is sound advice. I need to start thinking more big picture and long-term and less day-to-day. Looking at month-to-month sales is a much saner way to go. Thanks for the reminder.

Getting those "you've made a sale!" alerts is really addictive, though!
 

Patrickg

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 20, 2016
99
125
136
This is sound advice. I need to start thinking more big picture and long-term and less day-to-day. Looking at month-to-month sales is a much saner way to go. Thanks for the reminder.

Getting those "you've made a sale!" alerts is really addictive, though!


Like a drug! Hahah
 

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Yo! In 24 hours my Udemy courses go bye bye.. (for real this time) Gotta make way for...
  • Sticky
MARKETPLACE NEW: The Best School for Going Fastlane (Now open for summer enrollment)
Hi Guys! Just wanted to chime in and say that I am a part of Fox's Web School program. Though I...
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Any update? Hey bud! When I can squeeze out the time to work, it's been going pretty well...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Chris is super sharp and is aware of many facets of entrepreneurship and can help get your...
  • Sticky
MARKETPLACE Entrepreneur's Toolbox: Company Formation, Virtual Mailbox, Registered Agent, Remote Online Notary
Appreciating the transparency and lack of hidden fees. The website is very up-front and user...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
Any chance to make it available outside of US? It has been available outside of the US on...

Forum Sponsor

Learn Fastlane Business Skills & Get Profitable Within 30 Days...

Get Started Now

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom