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So Im starting a brand of small 2 oz. red solo cups. I initially had bought the domain Small Cup Company, as it seemed appropriate for what I was doing. I talked with a bunch of people and the name Small Cup Company is too much of a mouthful, especially when trying to say it in front of a client. So lucky Im still in the process so changing names isnt going to hurt me. The big player if you will selling these cups is called lil reds, after the red solo cups, theres others like Mini Red Cups, Red Jrs., etc. So I came up with the name Baby Reds, as they are small red cups (solo cups are sometimes referred to as reds). My question is A. will the name Baby Reds infringe on the name Lil Reds and B. Would it be a smart move, as the name makes sense, but I dont want to cause confusion between the two companies, especially from a branding perspective.
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