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Book CA$HVERTISING by Drew Eric Whitman

Discussion in 'Book Discussions' started by SBS.95, Mar 24, 2014.

  1. m500
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    m500 Contributor

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    I bought and read this book recently and highly recommend it.

    One observation - the saying 'never judge a book by it's cover' applies here for me. The cover of this book really put me off - the artwork, layout, colours and typography remind me of a spam email or website! I don't think I'd have bought it if it wasn't for the glowing recommendations I'd been reading.

    The same is true of 'Influence: The Psychology of Persuasion', which is also a fantastic book.

    It makes me wonder, is this design style tried and tested and I'm just not the core target audience? Or, if they used a different cover would it have more broad appeal and sell more? The subject matter of these books makes me think it's the first option!
     
  2. JokerCrazyBeatz
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    JokerCrazyBeatz Silver Contributor Read The Millionaire Fastlane Speedway Pass

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    Urika! I've found what I've been looking for . A thread about great books on advertising and copy *dashes to the iBook store*
     
  3. antro
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    antro New Contributor Read The Millionaire Fastlane

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    @ JokerCrazyBeatz: Then you might also like The Boron Letters.
    It's a "series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing."

    Also purchased that one yesterday based on raving feedback here on the forum.
     
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  4. JokerCrazyBeatz
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    JokerCrazyBeatz Silver Contributor Read The Millionaire Fastlane Speedway Pass

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    I've been reading them from here http://www.thegaryhalbertletter.com/Boron but im pretty sure this WAY different then the book
     
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  5. antro
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    antro New Contributor Read The Millionaire Fastlane

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    Okay now I feel (just a tad) bad for buying the book, I wasn't aware this exists! :eek:
    Huge thanks & Rep+ for providing the link --> insta-bookmarked even though I own the book now.
     
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  6. JokerCrazyBeatz
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    JokerCrazyBeatz Silver Contributor Read The Millionaire Fastlane Speedway Pass

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    Is that the actual book ? Lol I thought it was just pages on the site to give the prelude to the book
     
  7. antro
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    antro New Contributor Read The Millionaire Fastlane

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    I just skimmed through the book (which is not that easily comprehensable on a Kindle) and it looks like that's all.
    The foreword of the book even specifically mentions that the letters are freely available on that website :p

    If I find some book-only annotations during thorough reading, I'll make sure to leave a reply here.
    For now I assume your link contains the whole book's contents, so you've done a good deed to any lurkers.
     
  8. ZF Lee
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    ZF Lee Silver Contributor Read The Millionaire Fastlane Speedway Pass

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    Reading it! It's basically about offering to help others solve their needs or even better. I mean, the concepts in cashvertising aren't even alien actually. We just need them to be classified in such a book. We see it everyday, in the silly slowlane educational fairs boasting about good lucrative degrees and recognition....the MLMs offering easy financial freedom and connections....the binary trading software scams that keep hammering up more browser with 'I want you to make hundred and thousands of dollars and I will lead you by the hand to do it'

    The latter is so desperate that I can't believe idiots would take their kind offer!
     
  9. kytro360
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    I read "Influence" by Robert Cialdini which talks about the triggers you can use to persuade and influence people. I heard Ca$hvertising takes the principles from "Influence" but actually shows you how to use it in a marketing environment.
     
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  10. Daniel A
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    Daniel A DIESEL Read The Millionaire Fastlane Speedway Pass

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  11. Scot
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    Scot Ductus Exemplo Read The Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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  12. Dsilvar89
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    Dsilvar89 Resolute Warrior Read The Millionaire Fastlane FASTLANE INSIDER

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    Does anyone still have the pdf for Breakthrough Advertising ?
     

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