Buying Old Google My Business Listings

[Lee Wright]

What do people think of buying up old Google My Business listings? I find GMB quite a powerful
marketing tool for my own Audio Visual hire business. A competitor that has closed down
has a GMB listing with a decent number of reviews. I wonder if it's worth buying it off him
& resurrecting it. He has a matching domain name too which I get also. He referred a job from
his other brand the other day which was quite profitable & I'm sending him a 10% gateway referral fee for it.
If I did buy, should I pay him just a flat fee or should I do a referral fee for say 12-18 months on new jobs?

 

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[Kid]

I would say go for it.

As of how to pay him, you have to know your clients LTV (life time value).
How much is average client paying you in his entire time with with you.

Based on that you could decide what is amount you can spend
to acquire this client (and pay old owner of GMB).

 

[newzzy2]

Lee Wright, I would also think of getting it. It's pretty valuable and profitable tool for improving your position and online presence across Google itself, and especially including search algorithms detecting. Although we don't know a lot of details about it, but INSIDERS say it's pretty useful tool for that. You may want to read this Whitespark's guide to optimizing Google My Business written by the experts of that field of business. It's a huge article, which describes a lot of issues that may occur.

 

[Lee Wright]

Lee Wright, I would also think of getting it. It's pretty valuable and profitable tool for improving your position and online presence across Google itself, and especially including search algorithms detecting. Although we don't know a lot of details about it, but INSIDERS say it's pretty useful tool for that.

Thanks. I did end up approaching the owner but surprisingly he didn't want to sell it.

 

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[BizyDad]

It's probably for the best. There's a a lot of ways that you could trigger a suspension doing stuff like this, and if you don't know what you're doing, you'd end up losing your investment.