The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 80,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

Building to sell or to keep?

emorgan

Contributor
User Power
Value/Post Ratio
29%
Jul 24, 2007
85
25
Phoenix, AZ
I'm working on a site that I am building up to either sell, or gain sponsors/advertising for and keep. Haven't decided yet. I was wondering if anyone has had experience either way with blogs/sites. This site is one with a shelf life, but could be used again in the future.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
User Power
Value/Post Ratio
445%
Jul 23, 2007
38,076
169,476
Utah
I prefer to build and sell. However the key metric is the site has to have cash flow, or potential cash flow.

So if the site generates $5K/mo in profit - its valuation might be $180K (3X Prior Year Earnings). Typical metrics in the internet space is 3-5X earnings (for small private companies).

If there is no cash flow, you have to rely on having the domain having value, content value, SEO value, as well as the *potential* market that the site serves.

One method is too keep the site and grow its cash flow until your target sale metric is hit -- then try to sell.

MJ
 

emorgan

Contributor
User Power
Value/Post Ratio
29%
Jul 24, 2007
85
25
Phoenix, AZ
Domain name the thing

Thank MJ- my site is about whats going on leading up to Super Bowl XLII- so thats what I mean by shelf life. It may make money leading up to that, but once thats over, the domain is where the value maybe for any future AZ Super Bowls.

I really hope to make some money with this, but more than that, make some more business connections around town, you know?
 

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
User Power
Value/Post Ratio
445%
Jul 23, 2007
38,076
169,476
Utah
Ahhhh so thats who requested to be a friend on MySpace ....

Yes, the shelf life on that project is short!
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

emorgan

Contributor
User Power
Value/Post Ratio
29%
Jul 24, 2007
85
25
Phoenix, AZ
Bad experience

Yeah- I don't have a personal My Space- sorry! I had a bad experience with that... lol
 

AroundTheWorld

Be in the Moment
FASTLANE INSIDER
Speedway Pass
User Power
Value/Post Ratio
68%
Jul 24, 2007
2,871
1,950
.
Business with a shelf life... or what I called my old business... the sinking ship.

The value of your business *may* continue in the future *if* another super bowl in AZ comes along... or - could it be for every superbowl?

This is what I think...

Sell while it still has value - though I don't know if many investors would be interested in buying something that they can see ending soon.

First, I would put a little time into figuring out if it can last somehow - ie. roll into the next super bowl, and the next. etc.

Then build like crazy!
 

kimberland

Bronze Contributor
User Power
Value/Post Ratio
15%
Jul 25, 2007
822
121
I agree with Sonya.
I'd ramp up quickly with the advertising dollars and traffic
and then sell before the event happens.

Before I sold though,
I would try to direct some of the traffic into the next project
(by placing an ad on my own site).

: )
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top