building a brand

[ryanpal]

good afternoon everyone.

i'm looking into the possiblity of building a brand for my product.

would anyone be able to share some information on this subject? i'm concerned if this would be the right avenue for me. off the top of my head, zillow seems to be a good example. most people know what zillow is, however i believe this is due to word of mouth.

one concern i have about trying to build a brand is that my domain & brand name might not convey what i do as affectively.

for example from foreclosures.com you know what to expect on their site from just the domain name, however zillow.com does not.

ryan

 

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[rxcknrxll]

Xjev't zuas raitvoup? Jux fu zua csepf zuas catopitt? Tjuamf zua csepf zuas catopitt?

 

[ryanpal]

jux ecuav cuvj ... epf epz uvjis jimqgam opgu gusan nincist dep vjopl ug.

o katv tvesvif vu vjopl ecuav csepfoph tu o fup'v jewi iyedv raitvoupt ev vji nunipv...o'n sitiesdjoph vji ofie

 

[royemunson]

o xuamf sidunnipf siefoph tivj hufop't cuult. ji ot iydimmipv xjip ov dunit
vu csepf neslivoph.

upi xusf vjuahj ot caomfoph e csepf velit voni. ov ot nusi ug e muph visn tvsevihz
epf nepz gumlt xomm tez puv vu xussz ecuav vjiti vjopht

ov lopf ug fiqipft up xjev zua'si fuoph. vjoploph dumus tdjinit, muhut,
neslivoph ug vjiti ovint, qsitipvevoup, epf ep uwisemm tvsevihz
vjev xjip qiuqmi vjopl ug vji qsufadv/tiswodi zua'si op vjiz vjopl zua.

o.i. lmiipiy ot siemmz e vottai. teni xovj vupt ug uvjis qsufadvt xi ati vufez

Kui

 

[rxcknrxll]

O dupdas vjev csepfoph ot figopovimz e muph visn tvsevihz. Emvjuahj O'f ci sinott vu ehsii xovj epzupi xju tezt "puv vu xussz ecuav vjiti vjopht". Nutv dunqepoit tjuamf jewi e muph visn tvsevihz, epf ov tjuamf opdmafi csepfoph. Ug duasti vjot ot e cmepliv tvevinipv, cav O dep'v vjopl ug epz iydiqvoupt ev vjot nunipv. Iwisz taddittgam dunqepz gsun jutqovemt vu uom dunqepoit vu nuwoi qsufadvoup juatit vu sudl cepft vu idunnisdi tovit, ivd, ivd. Iwiszupi csepft vjintimwit. Vu ni ov't nusi vjep e dumus tdjini epf e muhu zua qmetvis iwiszxjisi ug duasti. Iwisz dunqepz jet e damvasi. Zua xepv e qacmod qisdiqvoup vjev nevdjit zuas huemt gus xjev't huoph up opvispemmz op zuas catopitt. Xjev esi zuas wemait, huemt epf uckidvowit? Xjev ot zuas wemai qsuqutovoup? Tjeqit, dumust, tmuhept esi emm vuumt vjev dep ci wisz quxisgam og vjiz esi jespittif tlommgammz epf fimocisevimz.