Say you’re a regular Joe. You build a clothing brand that donates a portion of proceeds to orphanages.
Let’s say The Rock is really into helping orphanages. He really likes what your brand is doing and find himself aligning with your brand’s mission statement.
The Rock wears your shirt and puts a video on Instagram repping your awesome brand and all the good you do for orphanages. People who follow The Rock who also want to help support orphanages buy your shirts.
This is only one hypothetical way of getting celebrity endorsement without buying them.
Let’s say The Rock is really into helping orphanages. He really likes what your brand is doing and find himself aligning with your brand’s mission statement.
The Rock wears your shirt and puts a video on Instagram repping your awesome brand and all the good you do for orphanages. People who follow The Rock who also want to help support orphanages buy your shirts.
This is only one hypothetical way of getting celebrity endorsement without buying them.
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