Better way to package information than "ebook"?

[Paul Thomas]

Hey everyone -

I have done a good bit of consulting on a topic where the results have been good enough for my initial clients (friends) to refer me to their friends, etc. I've asked in these engagements if they think their friends would buy the information packaged in a book or some type of info product - the answer was a resounding yes.

We all know though, that resounding yes means nothing until someone that i don't know actually clicks buy. So.. I'm going to be testing demand for an informational product that includes a process I've taught in my consulting before actually creating the product. There isn't any product specific to this on the market that I've seen.

I'm essentially going to create a sales page and drive traffic to it from major sources like FB/Google and gauge demand based on buy clicks (send consumer to a coming soon / out of stock page), and run the numbers based on acquisition cost. Even if acquisition cost isn't optimal, if there is decent enough demand in general I'll run with it.

With that rambling background out of the way, here's my question to you guys:

The best medium to create this product is in some type of ebook or PDF, as its a "step by step" process to getting results that someone wants. That being said, an ebook is not high perceived value so wondering if you guys have any ideas of how to "package" this process. Its not entirely long, so a video course isn't warranted. Maybe its as simple as calling it something different that an ebook?

My market is young (but a massive market), think 18-28, so an eBook is not necessarily "exciting" to them, but my hypothesis is that they'll really want the benefits the product has to offer (if its created in the end). Any insight on a good way to package the benefits to create the highest value in the eye of the prospect would be greatly appreciated!

 

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[steelandchrome]

Hey everyone -

I have done a good bit of consulting on a topic where the results have been good enough for my initial clients (friends) to refer me to their friends, etc. I've asked in these engagements if they think their friends would buy the information packaged in a book or some type of info product - the answer was a resounding yes.

We all know though, that resounding yes means nothing until someone that i don't know actually clicks buy. So.. I'm going to be testing demand for an informational product that includes a process I've taught in my consulting before actually creating the product. There isn't any product specific to this on the market that I've seen.

I'm essentially going to create a sales page and drive traffic to it from major sources like FB/Google and gauge demand based on buy clicks (send consumer to a coming soon / out of stock page), and run the numbers based on acquisition cost. Even if acquisition cost isn't optimal, if there is decent enough demand in general I'll run with it.

With that rambling background out of the way, here's my question to you guys:

The best medium to create this product is in some type of ebook or PDF, as its a "step by step" process to getting results that someone wants. That being said, an ebook is not high perceived value so wondering if you guys have any ideas of how to "package" this process. Its not entirely long, so a video course isn't warranted. Maybe its as simple as calling it something different that an ebook?

My market is young (but a massive market), think 18-28, so an eBook is not necessarily "exciting" to them, but my hypothesis is that they'll really want the benefits the product has to offer (if its created in the end). Any insight on a good way to package the benefits to create the highest value in the eye of the prospect would be greatly appreciated!

Maybe an app? That demographic would likely find it odd if it didn't have an app to walk them through it. Possibly a click through mix of text and video via mobile either way if not an actual "app".

Sent from my SM-G935V using Tapatalk

 

[The-J]

We're gonna need to know a little bit more than that.

Sometimes, an ebook or physical book is as good as it gets. Other times, a short (or long) video course is a better alternative.

Sometimes, it's best offered as a group of articles. Maybe a report, or a case study. People tend not to pay for these anymore (except in very important business cases).

Maybe it's a lot of information and is best offered as a subscription. The above poster mentioned an app; that could be good, but unlikely for pure information; an app could be excellent for something that judges performance or keeps track of progress.

High perceived value needs to take into account what information they're actually getting. Just because it's an ebook doesn't mean it's low perceived value. If this information you're offering simply cannot be found on Google or in books on Amazon, then an ebook might be very high value.

Also gotta take into account distribution potential as well. A physical book could end up in bookstores and sell millions of copies. A physical book makes it look more 'legit' on Amazon, too. An app could see absurd amounts of reach without you paying a dime for it.

Overall though you've given basically no information

 

[Craig Cherlet]

Why not create an online course with videos and text. Clickfunnels has a great tool for doing this.

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