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So we launched a Arabic home tutoring business for kids...
It's been exactly 1 year now. We've made some progress, but things have started to plateau. Her income is capped at £800-900/month from a couple of evening clients and busy weekends. But I know I can drum up MUCH more business, + I want to develop stronger sales/marketing skills, so challenge accepted
Each client = £10-15/week minimum.
Our primary method for lead gen has been leaflets, but we've exhausted our local pool of leads and are seeing a significant decline in returns now. She doesn't drive at the moment because insurance is ludicrously high, otherwise we could expand by simply broadening location.
My alternatives to this were:
1. Increase prices, and aim for higher paying clients
2. Obtain online clients
3. Market to adult women who want to learn so there's more billable hours
What are we doing now?
She's started joining groups on Facebook that match the ideal customer and regularly posting. The aim being to share valuable content, quick tips on pronunciation, and brief vids of her students to boost credibility and attract clients.
We started it this week, and someone local has already called her for an initial trial.
We're also planning on launching a Youtube channel for a more scalable "fastlane" venture, but that's for later...
So I want to choose one marketing method and stick to it through the end. I'm considering Facebook ads...
But what would you fellow fastlaners do in my shoes?
Getting some feedback and suggestions on this would be great! And I'll execute if it makes sense.
Peace
It's been exactly 1 year now. We've made some progress, but things have started to plateau. Her income is capped at £800-900/month from a couple of evening clients and busy weekends. But I know I can drum up MUCH more business, + I want to develop stronger sales/marketing skills, so challenge accepted
Each client = £10-15/week minimum.
Our primary method for lead gen has been leaflets, but we've exhausted our local pool of leads and are seeing a significant decline in returns now. She doesn't drive at the moment because insurance is ludicrously high, otherwise we could expand by simply broadening location.
My alternatives to this were:
1. Increase prices, and aim for higher paying clients
2. Obtain online clients
3. Market to adult women who want to learn so there's more billable hours
What are we doing now?
She's started joining groups on Facebook that match the ideal customer and regularly posting. The aim being to share valuable content, quick tips on pronunciation, and brief vids of her students to boost credibility and attract clients.
We started it this week, and someone local has already called her for an initial trial.
We're also planning on launching a Youtube channel for a more scalable "fastlane" venture, but that's for later...
So I want to choose one marketing method and stick to it through the end. I'm considering Facebook ads...
But what would you fellow fastlaners do in my shoes?
Getting some feedback and suggestions on this would be great! And I'll execute if it makes sense.
Peace
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