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"I'll give you $100 if I can't improve your lower back pain"
This was an offer that I saw on my social feed from a local physio and tbh I really liked it. Not because it was super gimicky or it was clickbaity, but the dude has so much conviction in his service that he's willing to put his own money in the line (ie. skin in the game).
And the offer already pre-qualifies people in that, the only ones that this would appeal to. are the ones that have back pain (ngl i do feel stupid for re-writing this lol). So with his years of experience and qualifications, the probability of an upside over a downside is a lot higher.
And if you run the numbers, I presume it would be favourable. Let's say only 3 people still feel pain out of 10. He's out $300 but he potentially gains 7 customers, and im sure a few of them are long term too.
Anyways, what's a really good unique offer you've seen this year?
This was an offer that I saw on my social feed from a local physio and tbh I really liked it. Not because it was super gimicky or it was clickbaity, but the dude has so much conviction in his service that he's willing to put his own money in the line (ie. skin in the game).
And the offer already pre-qualifies people in that, the only ones that this would appeal to. are the ones that have back pain (ngl i do feel stupid for re-writing this lol). So with his years of experience and qualifications, the probability of an upside over a downside is a lot higher.
And if you run the numbers, I presume it would be favourable. Let's say only 3 people still feel pain out of 10. He's out $300 but he potentially gains 7 customers, and im sure a few of them are long term too.
Anyways, what's a really good unique offer you've seen this year?
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