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I am building a niche e-commerce store which has maybe ten small-mid sized companies already in the industry. I plan to differentiate through aggressive social media marketing, engaging content (giveaways, contests, informational blog), exceeding customer expectations, have a much better looking and easier to use site, and gain as much of the pool of customers as I can. These websites are mostly owned by people on a selfish premise of doing what they like, therefore are not marketing their brand to potential customers as much as they could.
With that being said, I need the best platform to cater to a few specific needs. Firstly, I have an informational blog I am driving traffic to, and attempting to start a following with before even opening the store. It is hosted with blogger. Is there a platform that I can attach this blog to for seo purposes? I know volusion does not have this feature last time I tried.
I need a very professional looking site that stands out from the crowd. Can any of the e-commerce platforms stand out from the rest using only a free template? I'm no web designer, but the competition's sites look very outdated and some are hard to navigate.
I also need a very effective search engine. With the competitors' sites, you search a product term and often the results are not even related. Is this something I would have to fix with my own tweaking, or is there software that will have a superior search engine from the start?
I have tried using bigcommerce and at the time could not get my dns setting to configure and they did not assist me. I then switched to volusion. They were ok, but the site looked awfully generic using one of their free templates and as stated, I could not use a blog for traffic.
Thanks for any advice.
With that being said, I need the best platform to cater to a few specific needs. Firstly, I have an informational blog I am driving traffic to, and attempting to start a following with before even opening the store. It is hosted with blogger. Is there a platform that I can attach this blog to for seo purposes? I know volusion does not have this feature last time I tried.
I need a very professional looking site that stands out from the crowd. Can any of the e-commerce platforms stand out from the rest using only a free template? I'm no web designer, but the competition's sites look very outdated and some are hard to navigate.
I also need a very effective search engine. With the competitors' sites, you search a product term and often the results are not even related. Is this something I would have to fix with my own tweaking, or is there software that will have a superior search engine from the start?
I have tried using bigcommerce and at the time could not get my dns setting to configure and they did not assist me. I then switched to volusion. They were ok, but the site looked awfully generic using one of their free templates and as stated, I could not use a blog for traffic.
Thanks for any advice.
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