I was just browsing Udemy for copywriting courses and found that there are a ton and quite a few well rated. Maybe I should just pick one but figured before I do I'd see if anyone of the members here have experienced any of the courses and have recommendations?
In particular I'm looking for general guidance on writing good copy for landing pages and online sales funnels (email marketing course recommendations would also be welcomed). Maybe I'm just naive but it seems like all the pages I visit follow a very similar formula of hero banner, CTA, bullet points, 3 column layout with main points, etc. I'd be really interested in a course (or even book) recommendation which can help me best fill out those bullet points for my own product. Things like focusing on benefits to customer rather than "product features"... stuff like that.
Hopefully that makes sense. I'm trying to write up some copy for a landing page right now for a product I'm releasing soon and find myself struggling to write decent headlines and bullets so that's the motivation behind this.
Thanks.
In particular I'm looking for general guidance on writing good copy for landing pages and online sales funnels (email marketing course recommendations would also be welcomed). Maybe I'm just naive but it seems like all the pages I visit follow a very similar formula of hero banner, CTA, bullet points, 3 column layout with main points, etc. I'd be really interested in a course (or even book) recommendation which can help me best fill out those bullet points for my own product. Things like focusing on benefits to customer rather than "product features"... stuff like that.
Hopefully that makes sense. I'm trying to write up some copy for a landing page right now for a product I'm releasing soon and find myself struggling to write decent headlines and bullets so that's the motivation behind this.
Thanks.
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