Dan_Cardone
Losers make excuses. Winners find solutions.
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What would you guys say is the best book/program/course on learning sales?
Bit more info: Prospects (B2B) will be initially targeted with direct mail and then followed up several days later with a cold call. The goal is to get them buy a $497 dollar course. Also, will be running radio ads offering a free report that they must call in to receive. Once they call in the goal is to sell them on attending a webinar for $147.
EDIT: Wanted to mention that up until now I've made sales using only direct mail and digital marketing and have had a lot of success with it. I would consider myself a very talented copywriter so I'm not a complete newbie on sales. That said, I plan on developing and implementing a full on virtual sales team in the near future.
Bit more info: Prospects (B2B) will be initially targeted with direct mail and then followed up several days later with a cold call. The goal is to get them buy a $497 dollar course. Also, will be running radio ads offering a free report that they must call in to receive. Once they call in the goal is to sell them on attending a webinar for $147.
EDIT: Wanted to mention that up until now I've made sales using only direct mail and digital marketing and have had a lot of success with it. I would consider myself a very talented copywriter so I'm not a complete newbie on sales. That said, I plan on developing and implementing a full on virtual sales team in the near future.
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