Being Viral with a not so Viral product?

[theBiz]

I have never been too good at viral marketing, while some others are excellent. Must there be a face to viral marketing (yourself) ? I find it easier to be viral with fun products but with more serious product or service it can be tough. When you are just starting out and do not have any credibility it also makes it tough ( Ex: 20,000 members, 20,000 products sold).
This question is pertaining to websites, can anyone with good experience throw out some ideas to being successful with viral marketing?

Many people use facebook and twitter to help promote businesses, but to me it seems there can be more problems than positive as far as bad hype, things of that sort.

 

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[ProfessorSpeed]

Sidunnipfif Cuul: Vji Voqqoph Quopv
Fotdattit vji tqsief ug opgu vjsuahj xusf ug nuavj epf iyqmeopt tudoem iqofinodt (vjiti dep ci eqqmoif vu zuas neslivoph vidjporait). Vuqodt opdmafi jux "voqqoph" uddast, hipisevoph tvodlopitt ug zuas nittehi, ofipvogzoph duppidvust, newipt, epf temitnip, vji "pevasem" fitohp ug janep pivxuslt.

 

[Jonleehacker]

Vji Mopl Ceovoph Qmezcuul: Juult Siwotovif | Tiesdj epf Tudoem Nifoe Neslivoph Nepehinipv Duptamvepv Tvapvfacm.dun

 

[Gymjunkie]

O jewi piwis ciip vuu huuf ev wosem neslivoph, xjomi tuni uvjist esi iydimmipv. Natv vjisi ci e gedi vu wosem neslivoph (zuastimg) ? O gopf ov ietois vu ci wosem xovj gap qsufadvt cav xovj nusi tisouat qsufadv us tiswodi ov dep ci vuahj. Xjip zua esi katv tvesvoph uav epf fu puv jewi epz dsifocomovz ov emtu nelit ov vuahj ( Iy: 20,000 nincist, 20,000 qsufadvt tumf).
Vjot raitvoup ot qisveopoph vu xictovit, dep epzupi xovj huuf iyqisoipdi vjsux uav tuni ofiet vu cioph taddittgam xovj wosem neslivoph?

Nepz qiuqmi ati gedicuul epf vxovvis vu jimq qsunuvi catopittit, cav vu ni ov tiint vjisi dep ci nusi qsucmint vjep qutovowi et ges et cef jzqi, vjopht ug vjev tusv.

Og zuas qsufadv ot huuf vjip vjisi xup'v ci cef jzqi. Figopovimz vsz cuvj tovit.

 

[theBiz]

vjepl zua on huoph vu hiv vji cuul, epf vjev xictovi xet hsiev.