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Hey Folks,
This is my very first post here in TFM Forums, so hello everyone.
I would like to see what you guys recommend on reading for B2B Marketing.
I and my Mother have started a business here in Canada. We fabricate and sell Dental products (teeth straightening aligners, teeth jewels and such) to dental clinics.
We are finding it very difficult to gain the Dentists' trust to try our product (even tho, by everyone admission we have the superior product, which will translate to recurring customers)
I have taken the Lynda - Writing a Marketing Plan course (which was okay, but it didn't address what am looking for).
What am I looking for ?
>> I have zero knowledge about Marketing, especially B2B. So am looking somewhere to start learning the fundamentals of marketing, the different strategies, etc...
Any help is appreciated guys ! Cheers.
((P.S. I know that Social media is a HUGE thing in marketing, but do you guys think it is important at the beginning for a business like ours ? we are Targeting Dentists only, do you think we should prioritize our social media presence ?
This is my very first post here in TFM Forums, so hello everyone.
I would like to see what you guys recommend on reading for B2B Marketing.
I and my Mother have started a business here in Canada. We fabricate and sell Dental products (teeth straightening aligners, teeth jewels and such) to dental clinics.
We are finding it very difficult to gain the Dentists' trust to try our product (even tho, by everyone admission we have the superior product, which will translate to recurring customers)
I have taken the Lynda - Writing a Marketing Plan course (which was okay, but it didn't address what am looking for).
What am I looking for ?
>> I have zero knowledge about Marketing, especially B2B. So am looking somewhere to start learning the fundamentals of marketing, the different strategies, etc...
Any help is appreciated guys ! Cheers.
((P.S. I know that Social media is a HUGE thing in marketing, but do you guys think it is important at the beginning for a business like ours ? we are Targeting Dentists only, do you think we should prioritize our social media presence ?
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