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Authorpreneur in the Making. Goal - The Unscripted Life.

A detailed account of a Fastlane process...

Walter Epp

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First - I just quit my job. Here's the link to the thread on this forum, where I shared about that journey. (I have created a new user account, for I want to begin with a new username)
Yes, for me quitting the job did not happen instantly.

But anyway, the focus of this thread is to document my entrepreneurial journey.

I also consider it as a way to be accountable.

The Core Idea: Use Amazon Kindle Publishing to establish myself as an Author.

I already published a book a couple years ago. So I am not totally new to the game.

Financial goal: Get to 10,000 USD in royalty income by November, 2020. A year from now!

Why this is important to me

While, being financially free, is the obvious goal, it isn't the ultimate.

I not only want to enjoy financial freedom, but I also want to make a difference in the world.

To exist in this world, for the sake of existing, is not my thing.

I want to contribute in a meaningful way.

And after going over several business ideas, being an Author of Non-fiction books is the only thing I end up circling back to.

But that is not all. I am also, inspired by MTF's journey documented on this forum. Here's the link It is open only to those with an INSIDERS subscription.

I took several nuggets of wisdom from there, and perhaps without MTF's publishing success, I would have not been as confident to take this step.

I also decided to document this journey in the regular forum, with a vision that, whether I succeed or fail, there will be documentation for others to draw some nuggets from.

What Challenges I Am Facing Now:

Budgeting -
Earlier, I had a fixed income coming in each month from my job. Now I have to live off savings.

So I need to plan this well. There are some unavoidable expenses to operate this business.

Organising - When you're doing a job, you have to be available during the work hours, no matter what.

I am working on that, to discipline myself.

Health - I need to ensure, I stay healthy and at the right weight.

Family - I am all set to work 24/7 -- not literally of course. But I will need to ensure, I spend adequate time with the family, else they will end up feeling ignored. And success doesn't mean anything if you're not spending quality time with your loved ones.

How Often Will I Update this Thread

Mostly every day. At least, that is what I intend to do.

The Most Important Thing:

I am not a fan of being a crazy hustler. I am not doing this to prove anything to anyone.

I am doing this simply because it is a basic requirement of life -- to live well!

Else, what am I doing here?

So that's it for now!

I will keep you posted.

Cheers!
Hi,
Here is an advice for you - from one authorpreneur to another.

I already make 10K per month as an author.
but this is NOT from book sales.
the majority of the money comes from my online-courses.
I have different courses about writing, blogging and marketing. Those make the real money. Books are only good for reputation an list building.
it is easier to sell 100 courses for$100 than to sell 10.000 ebooks for $1.

Just as an advice.
Most authors don’t make their money with books but with consulting, speaking, courses, workshops and seminars.
Figure out what’s best for you.
Best regards from Germany.
My website: Schreibsuchti
 

aum

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First - I just quit my job. Here's the link to the thread on this forum, where I shared about that journey. (I have created a new user account, for I want to begin with a new username)
Yes, for me quitting the job did not happen instantly.

But anyway, the focus of this thread is to document my entrepreneurial journey.

I also consider it as a way to be accountable.

The Core Idea: Use Amazon Kindle Publishing to establish myself as an Author.

I already published a book a couple years ago. So I am not totally new to the game.

Financial goal: Get to 10,000 USD in royalty income by November, 2020. A year from now!

Why this is important to me

While, being financially free, is the obvious goal, it isn't the ultimate.

I not only want to enjoy financial freedom, but I also want to make a difference in the world.

To exist in this world, for the sake of existing, is not my thing.

I want to contribute in a meaningful way.

And after going over several business ideas, being an Author of Non-fiction books is the only thing I end up circling back to.

But that is not all. I am also, inspired by MTF's journey documented on this forum. Here's the link It is open only to those with an INSIDERS subscription.

I took several nuggets of wisdom from there, and perhaps without MTF's publishing success, I would have not been as confident to take this step.

I also decided to document this journey in the regular forum, with a vision that, whether I succeed or fail, there will be documentation for others to draw some nuggets from.

What Challenges I Am Facing Now:

Budgeting -
Earlier, I had a fixed income coming in each month from my job. Now I have to live off savings.

So I need to plan this well. There are some unavoidable expenses to operate this business.

Organising - When you're doing a job, you have to be available during the work hours, no matter what.

I am working on that, to discipline myself.

Health - I need to ensure, I stay healthy and at the right weight.

Family - I am all set to work 24/7 -- not literally of course. But I will need to ensure, I spend adequate time with the family, else they will end up feeling ignored. And success doesn't mean anything if you're not spending quality time with your loved ones.

How Often Will I Update this Thread

Mostly every day. At least, that is what I intend to do.

The Most Important Thing:

I am not a fan of being a crazy hustler. I am not doing this to prove anything to anyone.

I am doing this simply because it is a basic requirement of life -- to live well!

Else, what am I doing here?

So that's it for now!

I will keep you posted.

Cheers!
 
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Last edited:

MTF

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Hi,
Here is an advice for you - from one authorpreneur to another.

I already make 10K per month as an author.
but this is NOT from book sales.
the majority of the money comes from my online-courses.
I have different courses about writing, blogging and marketing. Those make the real money. Books are only good for reputation an list building.
it is easier to sell 100 courses for$100 than to sell 10.000 ebooks for $1.

Just as an advice.
Most authors don’t make their money with books but with consulting, speaking, courses, workshops and seminars.
Figure out what’s best for you.
Best regards from Germany.
My website: Schreibsuchti

Ahhh, the ever-present myth of the back-end. If I had a dime for every time I heard it, I'd have... well... probably more than I get from my own back-end.

I agree partly with what you said, but only partly. Let me explain why, and why @aum might be better off focusing on writing books alone.

Most authors don’t make their money with books but with consulting, speaking, courses, workshops and seminars.

Non-fiction authors, maybe. Fiction, none of them. Even for non-fiction authors, it's not like any of these things happen naturally. I'm a pretty popular author in my niche, yet so far over the years I've received maybe two offers for public speaking and just a few inquiries about consulting and/or workshops/seminars. When I sell my own courses and other products (to a list of well over 20,000 people), I usually don't even make 5% of what I make from my books.

Of course, if I worked on it, I would get more opportunities, but I wouldn't need to write books for that; I could just focus on giving talks from the start, record each one, and build a network to get better and better gigs. Or just start doing courses right away, without writing any books.

it is easier to sell 100 courses for$100 than to sell 10.000 ebooks for $1.

That depends on your product, market, and marketing. In many niches, it's very difficult to come up with a product that you could sell for $100 and convince 100 people to buy it, particularly since often the content of the course is exactly the same as of the book.

I have different courses about writing, blogging and marketing. Those make the real money. Books are only good for reputation an list building.

Because this is one of the few topics where there's money, the old "I'll teach you how to make money teaching others how to make money." I'm not saying your content is bad, just pointing out that for most authors, they just don't want to teach others how to make money, or it won't work in the same way as these topics do.

A person who writes books about, say, photography, shouldn't automatically assume that a book is only to build reputation and then they have to sell courses about how to teach others how to take photos or how to make money off photography. There are way too many writing/blogging/marketing, etc. courses already. I, for one, would rather read a book about say, swimming, written by someone who focuses on swimming than on teaching others how to build a business teaching others how to swim.

And again, IMO an authorpreneur is a person who's primarily focused on book publishing. You don't need to write books at all if you think they don't make any money; you can just start with creating courses and other digital products right away.
 
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aum

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Execution Update Day 2

At the top of my list today was to get the Optin page working.

There were some glitches, so it took a while to fix that.

But I am glad that it is finally done.

Since I am starting out again as a self-published author, I decided to enroll my book in KDP select, and set up the promo for 3 days.

This is a small step to acquire readers.

I used KDP ROI to notify various book websites about the free promo, and hopefully that will make some difference. Let's see.

Overall, it was a slow day. I would have preferred to get more done.

I also got my author website installed. Will be tweaking that as well.

On another note, I am researching topics for my next book, I will need to figure out an effective launch plan.

Last time I published the book, it could not gain much traction as I struggled to get reviews.

In fact, one of the biggest challenges I have is to find a way to get reviews before I launch a book.

I have a couple of training programs that show how to do it, but the process has been quite slow there.

How to get reviews early for my book will be on my task list. One of the best ways I know of is to contact reviewers of other similar books, I don't know if that still works.

On another note, it has been 7 days now, since I last went to work.

I have worked for close to two decades, and it was shift work.

While I am working a lot harder now, than at my work. I still feel great.

In fact, work, doesn't seem like work at all.

Mindset challenges:

I have an occasional dip, where I start feeling insecure about the future. Whether I will be able to make it.

I even look at job portals to see if I can grab a part-time job.

But soon I remember, I took the decision of quitting my well settled job because I know that is not the right vehicle to where I wish to be.

So I drop all the ideas of even getting a part time job.

I want to put all my energy in self-publishing, and don't want to be distracted by the promise of fixed income. I am training myself to unlearn instant gratification. And move towards delayed gratification.

Meditation has been quite helpful, and helps me remain detached to the drama as it unfolds.

Until tomorrow.

Cheers!
 

ryss

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I'm looking forward to seeing your progress @aum.

I think it's good you focus on building an email list right from the beginning. A loyal audience is one of the most important assets that authors have these days.
 
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reedracer

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How to get reviews early for my book will be on my task list. One of the best ways I know of is to contact reviewers of other similar books, I don't know if that still works.
Be careful on reaching out for reviews. Amazon is famous for discounting whole slews of reviews. I'd focus on producing lots of quality work and within each work build links to sign up for email lists and request reviews.
 

MitchM

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Here is a suggestion to get early reviews:

Grow an email list that you will launch on. Promote the book to this email list and then follow up with them for the reviews.

Having these people be YOUR followers and not just amazon buyers ups your odds of getting a review like crazy.

I don't know how well it would work, but an example of a lead magnet to grow your list would be something like an excerpt from your book - for free.

Run ads to people who follow authors within your genre/angle.
 

aum

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Hi,
Here is an advice for you - from one authorpreneur to another.

I already make 10K per month as an author.
but this is NOT from book sales.
the majority of the money comes from my online-courses.
I have different courses about writing, blogging and marketing. Those make the real money. Books are only good for reputation an list building.
it is easier to sell 100 courses for$100 than to sell 10.000 ebooks for $1.

Just as an advice.
Most authors don’t make their money with books but with consulting, speaking, courses, workshops and seminars.
Figure out what’s best for you.
Best regards from Germany.
My website: Schreibsuchti
First of all, Congrats on your success!

And I appreciate you providing your insight on building a backend.

The funny thing is, I can't tell you how often I hear about the backend as a non-fiction author.

In fact, at the time of writing this, I have a pitch in my email by some successful author teaching how to make 6 figures from your book quickly. And it involves high ticket upsells. And he's following up (automated messages of course) aggressively, to make me successful, or him? May be? I don't know.

When I think about myself in a situation where I read an ebook, lets say for $2.99 hoping I will get the answer to my problem or learn how to do something, and then find that the book was just a lead magnet, to milk more money off me, it puts me off.

For instance, in the personal development niche - I have been a self-help junkie, and I can't tell you the no. of times, one offer (upsell) leads to another, in hopes of having the best version of my self.

And then, I come across some other authentic self-help authors, very few out there, that
tell the truth as it is: The problem isn't a lower version of a self or a higher version of a self, the problem is the illusion of the self itself.

And that's it, bam, moment of truth, I get what I want, all in an ebook.

May be selling an ebook will be harder, may be I will have to get another part time job next year, if I don't do well, but I am not going to let that fear cause me to take more money from people than I deserve, and that they need to part with.

I want to solve their problems, without them needing to pay a small fortune for it.

I want to do, what I wish others would do to me. Care for me, as a fellow human being.

I want to solve the damn problem in that 2.99 dollar ebook.

But I can't thank you enough for your advise, because it made me put into words, what I would rather do.

Wishing you the best!

Cheers!
 

aum

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Day 15

First - I am happy to report that the free book promo for the book I had published last year, went pretty well.

For the first time ever, the book was in the top 100 Best Free books.

In fact it was #1 in one of the categories.

I got about 100 downloads in a day, so that was a good start, even though I don't make any money, I am happy if the book helps at least 10 people.

Earlier, I used to struggle to get even 20 downloads in a day during the free promo.

Other than that, I've spent considerable time on Amazon, studying the market, even looking at what is happening with some authors that I am tracking.

I found that, some who had best sellers, had their ranks drop considerably. And that the only books that they are probably making a consistent income from, are the new launches.

This is a challenge I am interested in tackling. I want to be in a position, where all my titles have consistent sales, instead of new book launches alone.

I am not interested in big pay days and then nothing.

I am looking for consistent sales from titles I have already published, instead of becoming a book a month type of a writer. (Nothing wrong with that, just that I am interested in building a business which doesn't need me to be actively working on it for it to sustain itself.)

There are some more thoughts, I'll share in a follow up.

Cheers!
 

MTF

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I am leaning more towards the idea of taking a little more time, do my best work with the book I a working on, and then put all my resources behind it, until I reach a certain goal with it, in terms of a fanbase and income.

It sounds beautiful in theory. In reality, those who win with one book only already have an established audience (for example, Atomic Habits by James Clear).

Those without an established audience will most likely fail with this approach unless you're a marketing genius. But then you'd have to spend months, if not years, building your personal brand, and during this time you might as well learn more by writing more books.

Or maybe not. The industry is so confusing now that I'm not sure what to think about it anymore other than now it seems it mostly favors household names which, statistically, neither you nor me will probably ever become.
 

aum

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Execution Update Day 1

The focus at the start of the day was the following:

-identify an autoresponder service provider
-configure to mailing list, so I can start capturing reader emails

While, doing this should not have been a big deal, I was more cautious keeping GDPR and future business prospects in mind.

I ended up reading a lot about GDPR and it cost me a few hours, before I could come to terms with it.

I toiled with the idea of using some cheap options, even considered getting one of the deals live on AppSumo, that would give me a lifetime subscription for one small fee. Which would be great for an autoresponder service.

But on doing further research, I found that, the service wasn't upto the mark. Especially, from a GDPR perspective, so I dropped the idea.

I finally zeroed in on ConvertKit, and I am loving it.

Lesson I learned here was: Almost all the time, you get what you pay for.

Another one is: It is essential to build a business on a solid foundation.


Considering that an email list will be vital to my success as an Author, it was a no brainer for me to choose an email service provider who has a great reputation.

Sure, it's going to cost me money, but I will mark that as an investment that will pay for itself in the long run.

By the end of the day, I was still not completely setup with the system, but I am satisfied with the days work.

I will tackle the rest of the challenges tomorrow.

Cheers!
 

MTF

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Good luck and let me know if you need any help.
 

aum

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Good luck and let me know if you need any help.
The legendary MTF. Happy to see you here. Sure, I will be in touch!

Cheers!
 

aum

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Execution Update Day 6

Huh! What execution? Nothing.

Health issues in family, so all time was spent there.

And now I am tired.

This is not helping.

I can't be working one day, and taking an off for two days.

The solution to this is to be awake at an hour when there is least chance of distraction.

I think 5 am should be a good time.

I haven't been up that early since ages, but now comes the challenge.

Will keep ya posted.

Cheers!

P.S. I write these not so productive posts, not to waste your time, but just so that I don't hide anything, not even days when I didn't/could not show up. Nothing to feel ashamed here, this is a new life, will take a while to get it organized.

P.P.S. I was even tempted to apply for a nice looking profile, at a company with great work culture, that too remote work, but then, I thought about their founders, and dropped the whole idea.
 
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aum

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Execution Update Day 7:

One of the best days so far.

Waking up early turned out to be a great decision.

While I intended to wake up at 5, ended up snoozing until 6.

But still, it's far better than what I was used to.

I have finalized the topic for my book, and have already started collecting resources, I will use to create an outline.

In fact, waking up early, I was able to do the following:

- Worked on the publishing business for an hour, right after waking up.
-Took a walk, enjoyed some sunshine! Man, morning sunshine is priceless, I don't know how I did without it for so many years.
-10 min Yoga done.
-Worked another 4-5 hours.

I still have a lot of time before bed, and I might be able to squeeze in an hour or two more.

Challenges faced today:

-Almost similar to the previous two days, but this time getting up early helped get the job done!

Lesson Learned:

Wake up early! The first half of the day is quite powerful, and can help you accomplish a lot more.

No wonder, having a full time job, and then trying to raise a business on the side becomes more challenging than it should be.

That's it for today.

Cheers!
 

aum

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Ahhh, the ever-present myth of the back-end. If I had a dime for every time I heard it, I'd have... well... probably more than I get from my own back-end.

I agree partly with what you said, but only partly. Let me explain why, and why @aum might be better off focusing on writing books alone.



Non-fiction authors, maybe. Fiction, none of them. Even for non-fiction authors, it's not like any of these things happen naturally. I'm a pretty popular author in my niche, yet so far over the years I've received maybe two offers for public speaking and just a few inquiries about consulting and/or workshops/seminars. When I sell my own courses and other products (to a list of well over 20,000 people), I usually don't even make 5% of what I make from my books.

Of course, if I worked on it, I would get more opportunities, but I wouldn't need to write books for that; I could just focus on giving talks from the start, record each one, and build a network to get better and better gigs. Or just start doing courses right away, without writing any books.



That depends on your product, market, and marketing. In many niches, it's very difficult to come up with a product that you could sell for $100 and convince 100 people to buy it, particularly since often the content of the course is exactly the same as of the book.



Because this is one of the few topics where there's money, the old "I'll teach you how to make money teaching others how to make money." I'm not saying your content is bad, just pointing out that for most authors, they just don't want to teach others how to make money, or it won't work in the same way as these topics do.

A person who writes books about, say, photography, shouldn't automatically assume that a book is only to build reputation and then they have to sell courses about how to teach others how to take photos or how to make money off photography. There are way too many writing/blogging/marketing, etc. courses already. I, for one, would rather read a book about say, swimming, written by someone who focuses on swimming than on teaching others how to build a business teaching others how to swim.

And again, IMO an authorpreneur is a person who's primarily focused on book publishing. You don't need to write books at all if you think they don't make any money; you can just start with creating courses and other digital products right away.
You are a living proof that one can make money through self-publishing books alone. And if there's one thing I took from you, was to learn to focus like a laser.

Thank you so much!

Cheers!
 

aum

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Day 16

I made some money on this day.

My first earnings since quitting my job. But no, it wasn't from books.

I have a gig on Fiverr where I get some orders. That's just some handy side income.

Anyway, so coming back to my previous post, I am working on a strategy where book sales are more consistent, and don't drop off after a launch.

I plan to do this via my author website, using SEO strategies I learned when I was considering building R&R websites etc.

I have no idea how well that will work, but at this point, that is the only thing I can think of to have sustainable sales coming in.

This is going to require some strategic thinking.

That is all for today.

Cheers!
 
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BellaPippin

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HEYO Aum! I'm not an authorpreneur but I'm a good cheerleader! Following your process as soon as I figure out how to

I had an old carpal tunnel like pain come up. This had happened the last time I wrote a book.

Is this something that happens when you type? Is there any type of compression gloves you can wear maybe? How about using dictation and then just editing? Stephen Hawking couldn't write and well, Stephen Hawking. RIP.

My first earnings since quitting my job. But no, it wasn't from books.

Does not matter! Anything that replaces using savings is a win in the book, I believe.


Would you share your first book or share in with me in a DM? If it's up my alley, I'm interested in reading it and I'll leave you an honest review.

Also I wanted to share this book with you in case you haven't read it, for when you have some time and you can also just put it down and pick it back up on occasion:

Daily Rituals

A big chunk of the people named in the book are writers and I find it fascinating to see how they arranged their work day to write. A lot of them had those down days, side gigs, etc. That said a lot of them for some reason also had a TON of unhealthy habits!! Don't copy those!! But nevertheless you might find it inspiring and leisure-reading at the same time. :)

Keep going!


Edit- why do I keep seeing "Robot Check" as the link thing... just writing something
 

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Last time I wrote a book, my target audience was just about everyone. And that was a problem.

This time, I won't be making that mistake.

Seems like you are on the right track. I will follow your thread and wish you good luck and discipline to achieve your goal!
 

MTF

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I am aiming at writing a minimum of 5000 words a day.

This is going to be very challenging over a long term unless it's just an experiment for the next few days. Be cautious not to burn out. Better write fewer words a day but consistently.
 

MTF

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Last time I removed all the quotes from my book when I was told by the editor some may require permission to use.

Look into fair use. If it's a short quote (unless it's a song, a poem or another type of short content) there should be no issues.
 

MTF

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Did this happen with you? That you wrote several books, expected one to do well, and instead it was some other book that took off?

I've never heard of an author who correctly predicted which of their books would do well.
 
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aum

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Monthly Update: January 2020

I am still writing the first book I started working on in December.

There has been a lot of procrastination, diversion & challenges so far.

Things haven't panned out as I thought they would, but I am here, still keeping my focus on hitting publish.

With that said, I have also made some breakthroughs which I believe will play a significant role in my publishing efforts from this point on.

So while times have been tough, they have also been quite interesting.

Wishing you grit and enthusiasm towards your pursuit of freedom.

Cheers!
 
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aum

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Monthly Update February 2020:

Published 1 Short Book. 3k Words.

I found that I was getting stuck with the 20k word book, so decided to write a quick short guide and publish it to get things going. Sure felt good!

It was a roller coaster ride this month, I found myself wanting to start working -- "do a job remotely" to fund the business etc.

I was dealing with the fear of not making money, I guess I wasn't still over the habit of getting a paycheck each month.

I eventually opted out of that idea, and have decided to go on a 3 month money fast.

Which means, for the next 3 months, I will write and not worry about whether I will make any money from my books or not. I am aware that I have been over thinking, and there is still work to do in terms of my mindset.

But to sum it up, I realize, I need to shut up and do the work.

That is all for now.

My target for March is to publish the 20k book for which the first draft is already done.
 

aum

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I think that you are wasting your time with 3k "books." This is not a book; it's just a long article. I have a blog post on my company's blog that 5k words and it's still way too short to be published as a book.

Focus more on quality and book-worthy content. You won't go far with this approach even if it's just to "get things going."

I'm sorry if I sound harsh but I see that you've been trying since November so you do have the self-discipline to keep going; you just need to focus on writing good stuff that you can sell.

Use the 3k words as a chapter in a longer book (at the very least 10-15k words). What you published probably won't even sell, may piss people off, and maybe even get you a warning from Amazon.

Totally agree. I didn't much like the idea myself, but thought of experimenting. I see my error though, it's not about me at all, it's about the reader. Only when I serve them best will I win. Short books no matter how well written can give an impression that I am out there to make some quick bucks. Which isn't true.

I will do as advised, and see to it that my shortest book is not less than 10k words.

Your timely input is quite valuable and much appreciated, thanks for pitching in!

Cheers!
 

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Execution Update Day 3

Today was interesting.

I started working on the author website, and found myself going over an SEO course to start things on the right note.

Before I decided to go the Author route, I tinkered around with the idea of doing Rank and Rent websites etc.

As I went through the course, it talked about the value of SILO structure.

That got me wondering, how am I going to position myself as an author.

What is the USP or core subject that I will be talking about.

I know that I will be writing non-fiction books.

The one I wrote last was in the self-help niche.

But, I don't want to simply position myself as someone providing personal development tips etc.

Which lead me to a book, and the rest of my day, was invested in reading it.

If you care to know, the name of the book is Solved: The Mystery of Life -- by Vernon Howard. Around 400 page book, done reading 100.

I feel this is going to be an important step, in helping me identify my core values, and decide how I want to show up in the world.

So all in the all, most of the day went in introspection.

Nothing productive apart from that.

Challenges I faced today:


The moment I sat at my desk to work, I started feeling drowsy.

As if I had not slept last night. Inspite of getting good eight hours rest.

Not sure why that was the case. But did some Yoga, and that helped feel more active.

All in the all, it was another, slower day.

Anyway, catch up tomorrow.

Cheers!
 

aum

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Be careful on reaching out for reviews. Amazon is famous for discounting whole slews of reviews. I'd focus on producing lots of quality work and within each work build links to sign up for email lists and request reviews.
Thank you. Have made a note of the same. I was never in favor of using shady tactics to get reviews. Cheers!
 
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