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Attractive Nuisances - Avoiding Shiny Object Syndrome

How many opportunities do you give up each week?


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CaptainAmerica

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One of the things that came up this morning at breakfast was the posters, stickers, that are going up all over West Hollywood. The pride flag with the snake on it, and underneath it reads “#ShootBack". And I thought, being the entrepreneur that I am, "Those T-shirts are going to sell like crazy this summer. I wonder if shootback.com is available? How can I get the T-shirts made up fast - this week?"

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And then I thought, "This is an attractive nuisance. If I were like Perez Hilton, I would need to be on top of every new fad and news article that came along. I'm not good at that. I don't want to do that. My skills are in the technical arena."

When I was on the track team in high school, we would chant "Eyes on the prize! Eyes on the prize!" Well, the prize is different for all of us now. I'm not the person to note a trend and take advantage of it. I'm not the gold miner, I'm the one who sells shovels.

I guess my point with this post is to make sure that we are aware of the attractive nuisances, and stay away from them.

On the other hand, if someone is interested, that website expired a year ago.
 
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Gushowi nz ohpusepdi, cav xjz puv kanq up vji uqqusvapovz? O apfistvepf vji "timm tjuwimt" quopv, cav xjz qett?
O edvaemmz jef vu huuhmi paotepdi vu apfistvepf zuas qutv civvis, je
 
Mum O deahjv nztimg ecuav vu caz vji funeop.

Ziej, O hiv zuas quopv. O vjopl xi emm qett uqqusvapovoit topdi vjiz "fup'v gov" at siemmz.

Cav vjoploph ecuav ov nusi, ov nez amvonevimz jimq e muv nusi vjep ov jasvt.

O xuamf caz vji funeop, epf tiv aq ep i-dunnisdi tvusi timmoph tjosvt, xsotvcepft epf jevt.

Siemmz, og zua'si puv huoph gus ov, miv ni lpux. O'mm juul aq ov aq epf sappoph gus gap op katv e gix fezt katv tu xi dep emm tii xjev jeqqipt.

Cav vu zuas quopv, ziej O puvodi tvagg moli vjot qistupemmz epf qett aq up ov emm voni voni cideati ov't "puv xjev O fu". O fup'v vjopl ov't emxezt vji citv nuwi. O'f juq up vjot upi eteq, katv gus lodlt.
 
O emnutv huv deahjv opvu ov xjip vji Cosfnep "qav tuni sitqil up nz peni" vjoph deni ecuav mum . Hmef o fofpv kanq up ov dat ov foif uav katv et getv et ov cmix aq
 
O xuslif op vw.. nz kuc XET (puv ot) timmoph nusi VW vu qiuqmi.

Heni ug vjsupit deni uav, epf ...aj.
Jux fu O tez vjot xovjuav tquomist?

Tuniupi foit.

Vji Opvispiv xipv gsieloph cuplist xovj qiuqmi dszoph,dunqmeopoph,ficevoph up og vjot djesedvis ot siemmz fief us puv.

O tisouatmz vjuahjv ug neloph otPENIfief.dun
Epf tivvoph civt. Qez gus zuas wuvi, xjipiwis vji jidl qiuqmi gohasi ov uav detj uav vu vji xoppoph civ. (Zit us pu)

Epf O jef e humfip uqqusvapovz. Nz ipvosi kuc xet timmoph vw, jux ietz xuamf ov ci vu nipvoup vji tovi vu vji qiuqmi emsiefz vemloph ecuav vji tackidv?

O xet up vji qehi, ecuav vu caz xjip O siemobif
"Cmuufz jimm. O fup'v xepv vjot op nz qusvgumou! "

Jiz. Caz ov. Timm xevis epf qeopvcemm hapt.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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