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Website CultOfMac published a ten part study on Apple's Public Relations department, titled: "Seeing Through the Illusion: Understanding Apple’s Mastery of the Media".
I found it very interesting, and full of insights. Wether you think bad or good about Apple's product, no one can deny that its PR department is quite impressive (and composed by just 25 people or so!).
Here's the link http://9to5mac.com/2014/08/29/seeing-through-the-illusion-understanding-apples-mastery-of-the-media/
Here's a list of the ten parts.
- Part 1) Apple Events and Shredded White Booklets
- Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop
- Part 3) Strategies: The “Art of Deep Background” and Controlling the Press
- Part 4) The Departure of a “Tyrant”
- Part 5) Two Heads In Place Of One
- Part 6) Controversies: From Maps to Beats to Haunted Empires
- Part 7) Product Reviews, Briefings, & Reviewer’s Guides
- Part 8) Steve Jobs and the Process Behind Press Releases
- Part 9) A Friendlier, More Transparent Future?
I found it very interesting, and full of insights. Wether you think bad or good about Apple's product, no one can deny that its PR department is quite impressive (and composed by just 25 people or so!).
Here's the link http://9to5mac.com/2014/08/29/seeing-through-the-illusion-understanding-apples-mastery-of-the-media/
Here's a list of the ten parts.
- Part 1) Apple Events and Shredded White Booklets
- Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop
- Part 3) Strategies: The “Art of Deep Background” and Controlling the Press
- Part 4) The Departure of a “Tyrant”
- Part 5) Two Heads In Place Of One
- Part 6) Controversies: From Maps to Beats to Haunted Empires
- Part 7) Product Reviews, Briefings, & Reviewer’s Guides
- Part 8) Steve Jobs and the Process Behind Press Releases
- Part 9) A Friendlier, More Transparent Future?
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