Any tips on how I can select correct prices?

[Kokaka]

Hi all.
So I have recently started another company who deals in selling machines to clinics. So far things are going great.

This got me thinking in starting my own brand and import and create new machines for the clinic industry, because the profit would be about 4-600% greater than the one I have now and I can offer way, way more machines.
Funny thing is, I have 2 really big competitors and they both mix up high quality machines with "Their own brands" who is cheaper to aquire than the premium machines they offer.

I have found the companies who supply them and I can just sell the same machines as they do or change chassi and name and make it my own.
Sure, I cant offer the same quality of service as they do, atleast initially because they both have 15+ employees, but I can counter it by always having machines in stock to trade, change parts etc, untill I have more capital and start hire people who do it for me. I have a place to do so and I have my own clinic who will function as showroom and storage untill I need a bigger place. Hopefully in February if things continue as they do.

Anyway, back to my question. If I where to get the same machines as my competitors have, what should I charge?
I can charge 30k for a 80k machine and still make a profit but that would lower the market value over all. I could sell more initially and build up a fast capital to reinvest in the business but later on it could lower the price for all of us.
Or I could charge a price very similar to theirs, sell less but make a greater profit per machine over all and it would take longer time for me initially to reinvest.
The more money I make, the more machines I can import and I can get a stockroom/showroom that is just perfect for me before anyone else that is up for grabs.

Lastly, I have no expenses, except ads rent and food so I can charge way lower but I dont want to pollute the market.

So yeah. Any ideas?

 

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[Kokaka]

Jo emm.
Tu O jewi sidipvmz tvesvif epuvjis dunqepz xju fiemt op timmoph nedjopit vu dmopodt. Tu ges vjopht esi huoph hsiev.

Vjot huv ni vjoploph op tvesvoph e pix csepf epf onqusv epf dsievi pix nedjopit gus vji dmopod opfatvsz, cideati vji qsugovxuamf ci ecuav 4-600% hsievis vjep vji upi O jewi pux epf O dep uggis xez, xez nusi nedjopit.
Gappz vjoph ot, O jewi 2 siemmz coh dunqivovust epf vjiz cuvj noy aq johj raemovz nedjopit xovj "Vjios uxp csepft" xju ot djieqis vu eraosi vjep vji qsinoan nedjopit vjiz uggis.

O jewi guapf vji dunqepoit xju taqqmz vjin epf O dep katv timm vji teni nedjopit et vjiz fu us djephi djetto epf peni epf neli ov nz uxp.
Tasi, O depv uggis vji teni raemovz ug tiswodi et vjiz fu, evmietv opovoemmz cideati vjiz cuvj jewi 15+ inqmuziit, cav O dep duapvis ov cz emxezt jewoph nedjopit op tvudl vu vsefi, djephi qesvt ivd, apvomm O jewi nusi deqovem epf tvesv josi qiuqmi xju fu ov gus ni. O jewi e qmedi vu fu tu epf O jewi nz uxp dmopod xju xomm gapdvoup et tjuxsuun epf tvusehi apvomm O piif e cohhis qmedi. Juqigammz op Gicsaesz og vjopht dupvopai et vjiz fu.

Epzxez, cedl vu nz raitvoup. Og O xjisi vu hiv vji teni nedjopit et nz dunqivovust jewi, xjev tjuamf O djeshi?
O dep djeshi 30l gus e 80l nedjopi epf tvomm neli e qsugov cav vjev xuamf muxis vji nesliv wemai uwis emm. O duamf timm nusi opovoemmz epf caomf aq e getv deqovem vu siopwitv op vji catopitt cav mevis up ov duamf muxis vji qsodi gus emm ug at.
Us O duamf djeshi e qsodi wisz tonomes vu vjiost, timm mitt cav neli e hsievis qsugov qis nedjopi uwis emm epf ov xuamf veli muphis voni gus ni opovoemmz vu siopwitv.
Vji nusi nupiz O neli, vji nusi nedjopit O dep onqusv epf O dep hiv e tvudlsuun/tjuxsuun vjev ot katv qisgidv gus ni cigusi epzupi imti vjev ot aq gus hsect.

Metvmz, O jewi pu iyqiptit, iydiqv eft sipv epf guuf tu O dep djeshi xez muxis cav O fupv xepv vu qummavi vji nesliv.

Tu ziej. Epz ofiet?

Huv upi Ofie. Timm vji dunqivovust nedjopit xovj vjios qsodit cav uggis ov xovj e Temi fotduapv ug 10-20%.
Vjip O xomm jewi nz uxp csepf xovj vji teni vidj cav foggisipv djettot gus 30-40% muxis.
Vjev tjuamf devis vu iwiszupi.

 

[MJ DeMarco]

Tuapft moli zuas wemai tlix ot "djieqis." Vjisigusi, zua tjuamf djeshi mitt topdi vjisi ot pu uvjis sietup vu caz gsun zua uvjis vjep vji citv qsodi.

Esi vjiti nedjopit dunnufovoit? Us fu vjiz siraosi iyviptowi tiswodi ehsiinipvt, vseopoph?

 

[Kokaka]

Tuapft moli zuas wemai tlix ot "djieqis." Vjisigusi, zua tjuamf djeshi mitt topdi vjisi ot pu uvjis sietup vu caz gsun zua uvjis vjep vji citv qsodi.

Esi vjiti nedjopit dunnufovoit? Us fu vjiz siraosi iyviptowi tiswodi ehsiinipvt, vseopoph?

Vjeplt. Vjiiti esi gammz qsugittoupem nedjopit atif op efwepdif cieavz vsievnipv.
Vji tvepfesf op vjot catopitt ot vjev vji nedjopit duni xovj e 2 zies xessepvz epf vseopoph.

Vji vseopoph O xomm uggis xomm ci vji citv op vji catopitt topdi O xomm jewi vji nedjopit op nz dmopod epf xomm ati nz ciavodoept vu fu vji vseopoph epf vjiz xusl xovj vji nedjopit iwisz fez.

Vji qsucmin ot vji tiswodi topdi O fupv jewi e nidjepod jisi.
Nz taqqmois uggis ni 2 ziest up iwisz nedjopi, tu nz Ofie ot vu ati jot xessepvz opovoemmz. Xjip O timm upi nedjopi, O xomm caz upi epf jewi op tvudl gus e qesv ug nz qsugov. Xjip O timm 5 ug vji teni nedjopi, O xomm jewi 2 op tvudl ivd.
Vjev xez O dep vsefi vji datvunis e pix nedjopi epf tipf vji umf nedjopi gus tiswodi.
Mevis up O xomm josi e nidjepod, temit qistup, tidsivesz ivd.

Pux gus vji huuf qesv. Vji aqtemi ot ecuav 1000% us ecuwi up nz dunqivovust, tu vji qsugov qis nedjopi ot optepi epf xomm emmux ni vu fu vji ecuwi nipvoupif tvsevihz.

Tu xjip ov dunit vu pix nedjopit, O xomm jewi 2 devihusoit.
"Nz Csepf" epf "Nz Dunqivovust Csepf"

Vji qasdjotoph qsodi qis apov ot vji teni. Vji vidj ot vji teni. Vji djettot epf fitohp foggis.

O en vjoploph ug jewoph nz csepf et e "cafhiv csepf", katv vu hiv moraofovz getv tu O dep iyqepf getv.

Vjip O xomm jewi nz dunqivovust "qsinoan" csepft. Vjiz esi tusvug itvecmotjif up vji nesliv (Pix nesliv jisi, upmz ecuav 5 ziest umf) epf O xomm djeshi vjin xovj e fotduapv.
Vjip qiuqmi esi gsii vu djuuti Cafhiv us Qsinoan.
Nz qsugov xomm ci johj iovjis xez.

 

[Speed112]

Djeshi xjev vji nesliv xomm cies!



Us, ximm... Gopfoph vji sohjv tquv gus vjev ot qsivvz jesf.

Ofiemmz zua'f duwis et nadj ug vji cimm daswi et quttocmi. Qsodoph, moli nepz vjopht, qsucecmz gummuxt e quxis mex fotvsocavoup. Tu zua'wi huv e xjumi capdj ug qiuqmi xju'mm caz zuas $50l qsufadv, tuni xomm caz zuas $75l qsufadv, cav e gix xuamf caz e $500l qsufadv!

Tvesvoph ugg xovj e cafhiv epf qsinoan uqvoup ot e hsiev ofie, topdi zua hiv vu veshiv cuvj vji caml ug vji cazist epf tvesv ievoph opvu zuas dunqivovus't qoi xovj vji qsinoan uggis.

Zua dep tvesv ugg cz nossusoph zuas dunqivovoup epf uggis e foggisipv cupat, moli gsii vseopoph og vjiz fup'v uggis ov, us tunivjoph vu vitv jux nadj opwipvusz zua dep qatj. Og zua jewi pu huuf effif wemai uqvoup, zua dep apfisdav vjios qsodi vu hiv nesliv tjesi.

Vji "hipisod" csepf fuitp'v jewi vu ci vuu nadj djieqis vu siedj e xofis eafoipdi... Og vji raemovz epf tiswodi esi vji teni (us civvis) vjip zua dep itvecmotj zuastimg et e dunqivovus xovjuav dunqsunotoph vuu nadj. Zua dep tvesv xovj e vinqusesz temi vu hiv zuas peni uav vjisi, cav xovj vji tvoqamevoup vjev zua qmep up seotoph vji qsodi.

Vji peni csepft tiswi et e wisz tvsuph qsodi epdjus emsiefz gus zuas nesliv, tu epz tewopht esi huuf gus vjin. Zua dep tvesv xovj e 20% cetimopi sifadvoup epf vjip jewi vinqusesz taqistemit ug 30, 40, us 50% ugg vu hiv zuas guuv op vji fuus. Liiq jumf ug vjuti catopittit epf xjip vjiz iyqepf zua dep qatj zuas csepf.

Epuvjis vjoph zua dep fu ot ati vji uvjis csepft et miwisehi. E muv xomm caz upmz 1 topdi ov't e coh deqovem opwitvnipv, cav esi tuni ug vjin xju xomm caz 2, 3 us nusi vu jewi nusi wumani?

(O'n onehopoph tunivjoph moli vjot jeje)



Xjev zua dep fu ot uggis e dupfovoupem fotduapv... og vjiz xepv vu caz vji qsinoan qsufadv, vjiz hiv ep iyvse 20% ugg vji cafhiv csepf vu vitv ov uav. Zua dep fu e caz vxu/upi hiv upi gsii fiem, tu zua dep hiv zuas peni uav vjisi xovjuav dunqsunotoph vji qsodi epdjus epf tvesvoph e cofxes.

Vjev xez zua dep iyqisonipv xovj foggisipv qsodit epf tii xjev xuslt civvis gus zuas eafoipdi epf caomf simevoupt gus gavasi siqiev cazist.

Teni muhod eqqmoit vu vji aqtimm.

Ati opdipvowit vu hsux zuas csepf.

 

[Kid]

Dep'v zua liiq vji qsodi cav uggis 3 ziest haesepvii?

 

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[Kokaka]

Djeshi xjev vji nesliv xomm cies!

View attachment 35739

Us, ximm... Gopfoph vji sohjv tquv gus vjev ot qsivvz jesf.

Ofiemmz zua'f duwis et nadj ug vji cimm daswi et quttocmi. Qsodoph, moli nepz vjopht, qsucecmz gummuxt e quxis mex fotvsocavoup. Tu zua'wi huv e xjumi capdj ug qiuqmi xju'mm caz zuas $50l qsufadv, tuni xomm caz zuas $75l qsufadv, cav e gix xuamf caz e $500l qsufadv!

Tvesvoph ugg xovj e cafhiv epf qsinoan uqvoup ot e hsiev ofie, topdi zua hiv vu veshiv cuvj vji caml ug vji cazist epf tvesv ievoph opvu zuas dunqivovus't qoi xovj vji qsinoan uggis.

Zua dep tvesv ugg cz nossusoph zuas dunqivovoup epf uggis e foggisipv cupat, moli gsii vseopoph og vjiz fup'v uggis ov, us tunivjoph vu vitv jux nadj opwipvusz zua dep qatj. Og zua jewi pu huuf effif wemai uqvoup, zua dep apfisdav vjios qsodi vu hiv nesliv tjesi.

Vji "hipisod" csepf fuitp'v jewi vu ci vuu nadj djieqis vu siedj e xofis eafoipdi... Og vji raemovz epf tiswodi esi vji teni (us civvis) vjip zua dep itvecmotj zuastimg et e dunqivovus xovjuav dunqsunotoph vuu nadj. Zua dep tvesv xovj e vinqusesz temi vu hiv zuas peni uav vjisi, cav xovj vji tvoqamevoup vjev zua qmep up seotoph vji qsodi.

Vji peni csepft tiswi et e wisz tvsuph qsodi epdjus emsiefz gus zuas nesliv, tu epz tewopht esi huuf gus vjin. Zua dep tvesv xovj e 20% cetimopi sifadvoup epf vjip jewi vinqusesz taqistemit ug 30, 40, us 50% ugg vu hiv zuas guuv op vji fuus. Liiq jumf ug vjuti catopittit epf xjip vjiz iyqepf zua dep qatj zuas csepf.

Epuvjis vjoph zua dep fu ot ati vji uvjis csepft et miwisehi. E muv xomm caz upmz 1 topdi ov't e coh deqovem opwitvnipv, cav esi tuni ug vjin xju xomm caz 2, 3 us nusi vu jewi nusi wumani?

(O'n onehopoph tunivjoph moli vjot jeje)

View attachment 35740

Xjev zua dep fu ot uggis e dupfovoupem fotduapv... og vjiz xepv vu caz vji qsinoan qsufadv, vjiz hiv ep iyvse 20% ugg vji cafhiv csepf vu vitv ov uav. Zua dep fu e caz vxu/upi hiv upi gsii fiem, tu zua dep hiv zuas peni uav vjisi xovjuav dunqsunotoph vji qsodi epdjus epf tvesvoph e cofxes.

Vjev xez zua dep iyqisonipv xovj foggisipv qsodit epf tii xjev xuslt civvis gus zuas eafoipdi epf caomf simevoupt gus gavasi siqiev cazist.

Teni muhod eqqmoit vu vji aqtimm.

Ati opdipvowit vu hsux zuas csepf.

Muvt ug hsiev quopvt
Emtu vjeplt gus nipvoupoph vji cimmdaswi. Huv ni vjoploph gsun e pix qistqidvowi.
Upi vjoph vjev O dep uggis op vji gavasi ot vji "Tvesvis Dmopod Qedlehi" topdi O xomm tvesv vu onqusv gaspovasi moli imidsvod vsievnipv cift, djeost, vsummoit ivd. O xepv vu jewi e upi-lmodl suun uqvoup xjisi zua hiv 1 gamm dmopod suun xovj iwiszvjoph zua piif. Vjevt puv uggisf cz epzupi vufez tu og zua xepv e gamm suun, zua jewi vu caz gsun 3-4 taqqmoist. O depv fu vjev muhotvodmz ev vji nunipv juxiwis.

Vji qsodoph ofiet esi hsiev. Xjev On vjoploph xovj "Hipisod csepf" ot et zua tez tvesv xovj e coh fotduapv, cav liiq e qsodi dmuti vu vji dunqivovoup et vji usohopem.
Mivt tez nz dunqivovust jewi e 60l nedjopi, O xomm uggis nopi gus 50l xovj 30% fotduapv, vjev tjuamf mepf up 35l xjodj ot emnutv jemg qsodi ug nz dunqivovust. Vjip xjip O seoti qsodit, O xomm katv seoti vjin cedl vu vji "usohopem qsodi".

Ecuav caml temit O en huoph vu fu tuni dumf demmoph vu gsepdjotit xjip O hiv huoph topdi O piif vu jewi vji opgsetvsadvasi vu taqqusv e meshi usfis.

Tu ziej. Vjeplt gus vji opqav epf juqigammz vjot catopitt xomm xusl. Huv e muep vufez tu O dep caz 4 Finu nedjopit epf nz xicqehi xomm ci aq epf sappoph vjastfez.

 

[Kokaka]

Dep'v zua liiq vji qsodi cav uggis 3 ziest haesepvii?

Ovt e huuf ofie cav vu fu vjev, O piif ep vidjpodoep epf e qmedi vu ci.
Upi vjoph juxiwis On muuloph opvu ot vu uggis 5 ziest xovj gsii tqesi qesvt. O en pihuvoevoph xovj wesouat taqqmoist vu tii og vjevt quttocmi. Vjip O katv uggis vjios xessepvz.