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Any books or similar education materials forselling an online course?

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businprogress

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Hi y’all I’m looking for inexpensive resources for selling an online course successfully that also don’t require going down an internet black hole (hence books) or spend a on of money (online courses). My struggle is there is a lot of garbage to sift through, so hoping someone here has had some success with cheap/free resources before investing big bucks.


Previous post for background info:



I currently teach a full schedule one-on-one clients as well as a group class for singing, and I'm looking for affordable courses on how to sell and market and online course. I already built a course, no one bought it. So now I have to figure out how to pre-sell a course (to make sure people will actually buy it) and before that, the best way to survey my (small, 200) list of subscribers/clients so that I make sure I sell what they are willing to buy and want.
 

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Andy Black

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businprogress

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@businprogress

Curious if you went through any of the threads linked to in this reply to your previous thread:

> Looking for a course on how to market/sell an online course...is this the right thread?
Hey Andy! I sure did! I listened to the "who have you helped" convo. Loved it!

TLDR; I don't really know how Adwords fits with my nonexistent advertising budget, I need to figure out how to test/survey both my clients and online audience to make sure they will buy what I'm offering...right now I have surveys and one beta tester.



It was Adwords focused...I'm not really sure what the minimum budget is for Adwords, and the last I heard you need several hundred to make it worthwhile, so I didn't look into after that. In addition to that, I absolutely agree on focusing on your current customers. I have clients that I have surveyed and have talked about how much they love lessons. I've taken things I've taught in lessons and put it into a course (priced at $237...which in hindsight is over priced) but no one bought the course. So I'm trying to figure out how to survey my current clients to guide me as to what would help them between music lessons so much they would pay for an accompanying online course/materials...and at the same time build enough of a global audience so that I have another income stream online and I'm sharing the things that help students in lessons.

It may take me a while to respond on this forum, as I am prioritizing taking action over taking in information. I am prioritizing this forum though, as every time I go to youtube, google, etc. there is a lot of fluff/information overload/paywalls and I've learned from experience to try to learn what you can for free first, which puts you in a better position to buy the information you need to learn.

I did see in one youtube video an idea of having someone take your course for free/cheap, agree to fill out surveys and film a video testimonial at the end (after I've made various improvements). Then use that in youtube videos and marketing.


I'm just not sure what to do right now other than survey and the idea above. Seems to take a while.
 
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businprogress

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Why do you need a course? Can't you ask your clients what they want?
I did already...and I'm still asking. I send email requests for surveys with lesson discounts...it just take time and repeated asking. The other thing as well is that I can't exactly ask my clients about every little decision I should I make; so I need a lot more than just a survey to validate my offering; I need as much information as possible on what it takes to match your product perfectly to your audience and make sure I can pre-sell a course (or whatever other digital product) so I don't waste any more time making content that no one understands why or how it helps them and why they should buy. I know what I'm teaching works and sells and people love it (that part took 15 years) just not how to market it and prove it's value enough to sell digital products from it.
 

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How do you sell your face to face courses? I started there and eventually transitioned everyone to online courses. I don't know the first thing about adwords, and don't use them, so I can't help in that regard. But in my experience, whatever brings people to a live course will also bring them to an online course. It might help to move 80-90% of the class into the online format and let people work on it there, then meet / skype / live webinar for a shorter period (perhaps on a weekly group schedule) to cement their learning. Then you don't have to convince them they're signing up for a different thing. It's a live course, sure, but you get this other 90% of the stuff in a delightful online format that you can practice in your pajamas.
 

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