They don't call it that of course, but it's only a "fuel and Inflation surcharge". At 5% as of 28th of April, FBA vendors on Amazon will see it for what it is, a fee increase.
Coupled with Amazon's very successful greedy efforts to increase the numbers of vendors by the thousands, the platform looks less appealing for those trying to sell online.
So what can you do? My standard answer is: 1. Set up your own website, and attract customers to buy direct from you, firstly by making sure your SEO is effective, and 2. By getting around Amazon's TOS by putting your URL on the product or on your labels.
For that second option to work, your site must have a drawcard that will keep even your plain curious customers there, willing to buy.
There are many ways to have your URL displayed on your product. In my Exploit the The Power of Psychology, Perceptions, and Emotions book I point out that attaching or embedding your URL can often be done in your own country for less than you would pay in China. Doing that also prevents Amazon from learning where you buy the product.
Walter
Coupled with Amazon's very successful greedy efforts to increase the numbers of vendors by the thousands, the platform looks less appealing for those trying to sell online.
So what can you do? My standard answer is: 1. Set up your own website, and attract customers to buy direct from you, firstly by making sure your SEO is effective, and 2. By getting around Amazon's TOS by putting your URL on the product or on your labels.
For that second option to work, your site must have a drawcard that will keep even your plain curious customers there, willing to buy.
There are many ways to have your URL displayed on your product. In my Exploit the The Power of Psychology, Perceptions, and Emotions book I point out that attaching or embedding your URL can often be done in your own country for less than you would pay in China. Doing that also prevents Amazon from learning where you buy the product.
Walter
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