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Am I overthinking my appearance...?

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Ryan G

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Hey, what's up, everybody? I could use a little input...

My business partner and I are in the process of starting a local technology services business, and I feel like we're getting too hung up on how we should dress.

We've both spent the last 13+ years in corporate America being forced to dress in mostly business and business casual attire. So, here we are now...looking to avoid that corporate feeling in our own business, but we still want to be taken seriously.

Any thoughts on how to approach this?

We aren't exactly in Silicon Valley, but at the same time we are a technology shop, so there shouldn't be an expectation for us to dress to the nines.
  • Should we simply test out casual vs business casual vs business and read impressions from our prospects and clients? Then make a decision...?
  • Should we decide what our brand represents and stick to that image? Basically, if a local business doesn't want to work with us because of our casual appearance, we'll just move on...?
As I'm typing, I feel like we're definitely overthinking this.

We're meeting with our first business prospect tomorrow. I'm not too worried about our attire for this first meeting since I have a personal connection with the company. However, I feel more concerned about the businesses in the future when we officially launch outside of our initial 3-4 trial use-case companies.

Any thoughts or virtual smacks to the face are welcome...

Thanks!
 
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Tipv gsun nz oQjupi atoph Veqeveml
 
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Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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