Since getting back into reading some threads on the site I couldn't help but notice all the lead gen topics being thrown around. One thing I never mentioned in my original story when I wrote it was what my business actually was. So I'll let the dog out of his cage....
I'm in the lead business. I don't generate the leads and I don't use the leads. So where does that put me..........right in the middle. My company is based on finding leads and selling them to end users. Most businesses who generate their own leads never have a need to sell them to someone like me. Mike's business he sold is a good example of this. His leads were created for his customers who were the limo companies. Many businesses do this and never need someone like me, however many businesses don't know how to generate their own leads so that is where I step in. They call or e-mail and I match them up with the right leads. On another note many businesses do generate their own leads, use them for themselves and then put them into management with a company like mine. We then in turn market their list for them to be used by other companies to help them gain the customers they need to make their business grow or sell their products.
These leads can be used for direct mail, telemarketing, e-mail, mass texting (this is up and coming and talked about at the recent marketing show I attended) or direct appointment settings to get the customer to come to you.
I could spend all night going into details as this is what I love to do and I get to do it everyday and make money doing it but then I won't be up in time to check e-mails from my blackberry while I lay in bed.
I'm in the lead business. I don't generate the leads and I don't use the leads. So where does that put me..........right in the middle. My company is based on finding leads and selling them to end users. Most businesses who generate their own leads never have a need to sell them to someone like me. Mike's business he sold is a good example of this. His leads were created for his customers who were the limo companies. Many businesses do this and never need someone like me, however many businesses don't know how to generate their own leads so that is where I step in. They call or e-mail and I match them up with the right leads. On another note many businesses do generate their own leads, use them for themselves and then put them into management with a company like mine. We then in turn market their list for them to be used by other companies to help them gain the customers they need to make their business grow or sell their products.
These leads can be used for direct mail, telemarketing, e-mail, mass texting (this is up and coming and talked about at the recent marketing show I attended) or direct appointment settings to get the customer to come to you.
I could spend all night going into details as this is what I love to do and I get to do it everyday and make money doing it but then I won't be up in time to check e-mails from my blackberry while I lay in bed.
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