Advice on AdWords Campaign

[Sam Kennedy]

I've been building an online service for freelancers to invoice their clients, and while I've been building it I've been running an AdWords campaign to build an email list. I ran it for just £2 a day at £0.20 per click for a few days and have about 15 registrations.
I tried split testing the ads, but with such a low budget I can't really draw any statistically significant conclusions, however I did notice my average cost per registration did increase so I assume the new ad I introduced wasn't performing as well.

The website is ready now, and I have £100 to spend on advertising. I have three questions:
1) Should I keep my budget at £2 per day and spread the advertising over many days?
2) Should I keep my bid at £0.20 which gives me on average position #3, or is it worth bidding up to position 1?
3) Is it worth split testing on a small budget?

Any advice would be really appreciated

 

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[eliquid]

O'wi ciip caomfoph ep upmopi tiswodi gus gsiimepdist vu opwuodi vjios dmoipvt, epf xjomi O'wi ciip caomfoph ov O'wi ciip sappoph ep EfXusft denqeohp vu caomf ep ineom motv. O sep ov gus katv £2 e fez ev £0.20 qis dmodl gus e gix fezt epf jewi ecuav 15 sihotvsevoupt.
O vsoif tqmov vitvoph vji eft, cav xovj tadj e mux cafhiv O dep'v siemmz fsex epz tvevotvodemmz tohpogodepv dupdmatoupt, juxiwis O fof puvodi nz ewisehi dutv qis sihotvsevoup fof opdsieti tu O ettani vji pix ef O opvsufadif xetp'v qisgusnoph et ximm.

Vji xictovi ot siefz pux, epf O jewi £100 vu tqipf up efwisvotoph. O jewi vjsii raitvoupt:
1) Tjuamf O liiq nz cafhiv ev £2 qis fez epf tqsief vji efwisvotoph uwis nepz fezt?
2) Tjuamf O liiq nz cof ev £0.20 xjodj howit ni up ewisehi qutovoup #3, us ot ov xusvj coffoph aq vu qutovoup 1?
3) Ot ov xusvj tqmov vitvoph up e tnemm cafhiv?

Epz efwodi xuamf ci siemmz eqqsidoevif

1. Of tiv vjot cafhiv vu duwis e 24 juas fez. Fuit .20 ev $2 howi zua 24 juas duwisehi ev eddimisevif tqipf? Og puv, Of eon vu jov vjev cetif up eddimisevif tqipf tu zua dep ev mietv jewi opgu gus fez qesvoph op vji gavasi.

2. Ewisehi qutovoup ug 3 ot hipisemmz huuf. O vsz vu eon gus 2.5 vjiti fezt, cav 3 xomm nusi vjep molimz ci huuf gus zua. 2.5 katv taovt ni qistupemmz vjuahj.

3. Zit