- Banned
- #1
The most important part of your sales outreach is your subject line.
Reason being, if you can’t get your prospect to open your sales outreach, nothing in your message will matter anyway.
Subject Line #1): A Quick Question.
Yes, just three simple words followed by a period.
Why does this outreach subject line work so well?
Because almost everyone has time for a “quick question”!
Subject Line #2): Friend of [Mutual Friend]
It’s nearly impossible not to receive a response from a prospect when you mention the name of a mutual friend or associate in your subject line.
Subject Line #3): Contacting you at [Mutual Friend]’s suggestion
Again, using the name of a mutually known contact in your subject line is incredibly powerful.
This “warm lead” introduction immediately separates your outreach from all the other outreaches in your recipient’s inbox.
Subject Line #4): [Prospect’s Name]
Using the prospect’s first name as the subject line might seem “too empty” but just try it! It works like magic!
Subject Line #5): Helping you achieve [XYZ]
Thinking from the other person’s point of view is what sales is all about.
This subject line is crafted towards helping the recipient achieve their goals.
For example, if you are selling SEO software, your subject line could be:
“Helping you achieve more website traffic.”
Or, if you are selling automobiles to gasoline conscious buyers, your subject line could be:
“Found you the best gas mileage car (within your budget)”
...
[This post originally appeared [I inserted my website here but since I just use this forum as a lead channel a mod deleted it.]] <- edited by mod
Reason being, if you can’t get your prospect to open your sales outreach, nothing in your message will matter anyway.
Subject Line #1): A Quick Question.
Yes, just three simple words followed by a period.
Why does this outreach subject line work so well?
Because almost everyone has time for a “quick question”!
Subject Line #2): Friend of [Mutual Friend]
It’s nearly impossible not to receive a response from a prospect when you mention the name of a mutual friend or associate in your subject line.
Subject Line #3): Contacting you at [Mutual Friend]’s suggestion
Again, using the name of a mutually known contact in your subject line is incredibly powerful.
This “warm lead” introduction immediately separates your outreach from all the other outreaches in your recipient’s inbox.
Subject Line #4): [Prospect’s Name]
Using the prospect’s first name as the subject line might seem “too empty” but just try it! It works like magic!
Subject Line #5): Helping you achieve [XYZ]
Thinking from the other person’s point of view is what sales is all about.
This subject line is crafted towards helping the recipient achieve their goals.
For example, if you are selling SEO software, your subject line could be:
“Helping you achieve more website traffic.”
Or, if you are selling automobiles to gasoline conscious buyers, your subject line could be:
“Found you the best gas mileage car (within your budget)”
...
[This post originally appeared [I inserted my website here but since I just use this forum as a lead channel a mod deleted it.]] <- edited by mod
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