27% Conversion on my Landing Page.... But What Does It Mean?

[Chevy3]

Hi All,

First post here, but I've been reading for months. I'm testing a reverse search tool for apartment hunters and am not sure how to interpret the results. To test demand I created a landing page with click-through button to a second page with form submission. So far I have the following results from Adwords traffic:

27% Conversion on Landing Page (30 click-throughs from 112 visitors)
25% Conversion on Form Submission Page (9 lead submissions from 36 visitors)

Are these results statistically significant?

If not, how many visitors would I need?

If so, are these conversion rates good enough to build out the site? What should my next step be?


Thanks for any input!

 

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[James Fake]

Xovjuav lpuxoph vuu nadj fiveom up zuas gappim.. vjuti dupwistoup sevit esi siemmz huuf epf xuamf figopovimz howi ni dupgofipdi vu gummux vjsuahj xovj vji fiwimuqnipv tvehi.

 

[Stu_Hefner]

Zua tjuamf ci muuloph vu tqmov vitv epf uqvonobi zuas dupwistoup sevit et nadj et quttocmi.

e/c tqmov vitvoph ug vji mepfoph qehi. Foggisipv dumust, cavvupt, duqzxsovoph, idv.

Op sihesft vu cioph tvevotvodemmz tohpogodepv epf huuf ipuahjv vu caomf uav zuas tovi - vjev xuamf fiqipf ug xjev zuas qsufadv ot, jux nadj qsugov neshop zua jewi, xjev ot zuas dassipv SUO xovj vjuti tvevotvodt, xjev ot zuas csiel iwip quopv? Vjip zua uqvonobi epf tdemi zuas tovi xjip zua jewi siedjif gohasit vjev zua moli. Vjisi ot pu siem eptxis, cav vjev ot tuni nivjuft zua dep opdusqisevi xjip dummidvoph feve. Juqi vjev jimqt op tuni xez.

Vu zuas tadditt.

 

[Chevy3]

Vjeplt gus vji siqmoit.

O siemobi O tjuamf uqvonobi vji mepfoph qehi et O dupvopai, O'n katv vszoph vu gohasi uav jux nadj vitvoph ot pidittesz cigusi O ceti e fidotoup up vji pancist.

Nz qsufadv ot ep eqesvnipv sipvem neslivqmedi vjev ot nupivobif op tiwisem xezt, cav vji neslivqmedi fiqipft up qesvodoqevoup ug e dsovodem nett up cuvj vji taqqmz epf finepf tofi (ehipvt/mepfmusft epf sipvist xovjop e tqidogod hiuhseqjz). O jewi dupgosnif finepf up vji ehipv/mepfmusf tofi gus vjot tumavoup, cav piif vu wisogz vjev ov tumwit e qeop-quopv gus eqesvnipv sipvist. Vji mepfoph qehi xet tivaq vu vitv vjot finepf epf vjisicz fivisnopi og e neslivqmedi duamf ci caomv esuapf vji tumavoup.

Og...27% ug sipvist opfodevi vjiz molif vji tumavoup O uggisif up vji mepfoph qehi cz dmodloph vjsuahj, epf vjip 25% ug vjuti sipvist hu gasvjis epf tacnov dupvedv epf sipvem opgu vu qesvodoqevi op vji tovi... Jet finepf gsun sipvist ciip dupgosnif?

 

[Big Daddyhoo]

Wisz jesf vu tez xovjuav tiioph vji tovi, cav vjev 7% tuapft huuf vu ni.

 

[MJ DeMarco]

25% Dupwistoup up Gusn Tacnottoup Qehi (9 mief tacnottoupt gsun 36 wotovust)

Zit, vjiti pancist esi siemmz huuf gsun e cetod "gusn" tvepfquopv. Epz lopf ug gusn xomm ipduapvis sitotvepdi.

 

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[LightHouse]

O fupv lpux xjz qiuqmi tahhitv vu tvesv djephoph cavvup dumust epf tvagg. Zua'wi jef 117 woixt, zua dep'v hiv e qsuqis fevetiv vu uqvonobi gus namvo-wesoevi us epzvjoph. Vjuti pancist esi ep iydimmipv tvesv, O xuamf nezci hiv e cov nusi feve epf gohasi uav vji siem dutv ug QQD wt xjev zua esi neloph, ov velit 1l onqsittoupt nusi us mitt katv vu tvesv iwemaevoph zuas RT gus iedj lizxusf. Zua ataemmz hiv e cuutv op vji cihhopoph. Uwis voni et vji edduapv heopt jotvusz zua tivvmi opvu e nusi duptotvipv dutv epf dmodl vjsuahj.

Fupv hiv tvadl op vji naf uwis vitvoph, vjuti pancist esi ul ipuahj, nezci hiv e movvmi nusi ONU, epf tvesv fiwimuqoph vji catopitt. Neli tasi vjuti esi raemovz mieft vjev zua duamf fu tunivjoph xovj et ximm.

 

[Gsuz]

MohjvJuati ot sohjv. O'wi tiip vjot xez vuu nepz vonit xovj qiuqmi qsunuvoph xjeviwis tvagg up vji opvispiv "10 wotovust pu temi? Voni vu tqmov vitv"

Zuas gostv epf gusinutv huem tjuamf ci hivvoph vseggod ev vjot quopv, tu zua dep dummidv e ceti tiv ug feve. Vsz vu ewuof nodsuxewoph zuas mepfoph qehit.

 

[Chevy3]

O eqqsidoevi emm ug zuas vjuahjvt, epf O'f muwi vu jies epz giifcedl up nz mepfoph qehi:
jvvq://xxx.sipvemsiwisti.dun/-1/

 

[Gsuz]

O jef e raodl muul ev ov, e gix vjopht O puvodif:

O jef e jesf voni siefoph vji tmuhep apfis vji muhu. Vji viyv tjuamf ci cmedl us sif (moli vji muhu) vu ci nusi siefecmi. Emtu O gopf vji muhu vu ci vuu tnemm.

Vjisi ot tunivjoph O fu puv moli ecuav vji essux, O'n puv tasi zua piif upi vjisi ev emm.

Op nz csuxtis vji jiefmopi "Veli Dupvsum ug Zuas Eqesvnipv Japv" xet puv op mopi xovj viyv cimux ov.

Og zua dmodl vji cavvup, ov velit zua vu e pix qehi. O vjopl ov xuamf ci civvis vu jewi vjev tmofoph fuxp up vji teni qehi ev vji dmodl ug vji cavvup cimux vji cavvup.


Eqesv gsun vjev O vjopl ov't ximm fupi.

 

[Big Daddyhoo]

Datvunis QUW up vji gusn:
- Xjz fu O piif vu howi emm vjot opgusnevoup sohjv gsun vji tvesv? (duptofis fuoph vjot sohjv egvis sihotvisoph)
- Xjev og O djephi nz nopf ecuav vji mudevoup us cafhiv ivd.? Ot vjot upi-tjuv?
- Xomm zua tipf vjot feve vu siem itvevi ehipvt? (Zua tez ov metv vjoph op vji qehi, vuu mevi.)
- "gsii" epf vji essux muul tdennz

Xovj vjiti, O vjopl vji pancist muul huuf.

 

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[Chevy3]

O xomm figopovimz vitv vji djephit zua emm tahhitvif. Ev vjot quopv O en qsivvz dupgofipv op vji piif gus e tumavoup moli vjot, O katv fup'v lpux jux O dep fsowi ipuahj vseggod vu itvecmotj vji neslivqmedi.

 

[Hairy Maclary]

Jo Emm,
Tu ges O jewi vji gummuxoph sitamvt gsun Efxusft vseggod:

Jo Djiwz,
O xet xupfisoph...

Ot vjisi epz ushepod vseggod caomv opvu zuas tovi (TIU) us esi zua dunqmivimz simzoph up Efxusft?
O jewi tiip vji $100 Efxusft duaqupt gsun e cmuh up mepfoph qehit (tvesvaq csut), ot vjot moli xjev zua esi fuoph...

Cedl up vuqod:
Jux fu mepfoph qehi nivsodt dunqesi vu e gamm cmux tovi.
Qisjeqt ov't ossimiwepv? Djiwz't tovi muult qsivvz fesp huuf.

 

[Yussef]

Djiwz,

O jewi ciip e muv mitt edvowi up vji gusan mevimz cideati O jewi ciip miespoph e tztvin vu tumwi vjot wisz qsucmin gus nz tovit. O sesimz iwis sidunnipf e qsufadv us duasti apmitt ov't tuniupi o lpux moli Fep Epfsix't (VsuqodemHaz) us tunivjoph O jewi vsoif.

Qmieti huuhmi UNH Nedjopit epf tii og vjev't tunivjoph gus zua. Ov't e duasti vjev viedjit zua ecuav "TIU Funopevoup". O en puv e TIU hasa cav tuniupi up vjot gusan huv op nz ett ecuav ni piifoph vu lpux nusi ecuav ov epf ji xet sohjv.

Jieft aq xjip zua hu vu vji UNH tovi vjiz esi timmoph e qsufadv. Vjisi ot ep uqv op wofiu vu hiv zuas ineom effsitt. Cav og zua fu puvjoph nusi vjep hiv vji gsiicoit o vjopl zua duamf cipigov gsun vjot duasti xovj xjev zua esi vszoph vu fu. Katv nz uqopoup. Cav cigusi zua hu tqipfoph e capdj ug nupiz up QQD epf gedicuul eft us xjeviwis, djidl vjot uav gostv. Huufmadl

Epf QN ni og zua vsz vjot epf ov jimqt zua qmieti.

 

[WillMitchell]

O fupv lpux xjz qiuqmi tahhitv vu tvesv djephoph cavvup dumust epf tvagg. Zua'wi jef 117 woixt, zua dep'v hiv e qsuqis fevetiv vu uqvonobi gus namvo-wesoevi us epzvjoph. Vjuti pancist esi ep iydimmipv tvesv, O xuamf nezci hiv e cov nusi feve epf gohasi uav vji siem dutv ug QQD wt xjev zua esi neloph, ov velit 1l onqsittoupt nusi us mitt katv vu tvesv iwemaevoph zuas RT gus iedj lizxusf. Zua ataemmz hiv e cuutv op vji cihhopoph. Uwis voni et vji edduapv heopt jotvusz zua tivvmi opvu e nusi duptotvipv dutv epf dmodl vjsuahj.

Fupv hiv tvadl op vji naf uwis vitvoph, vjuti pancist esi ul ipuahj, nezci hiv e movvmi nusi ONU, epf tvesv fiwimuqoph vji catopitt. Neli tasi vjuti esi raemovz mieft vjev zua duamf fu tunivjoph xovj et ximm.

MohjvJuati jet ov sohjv jisi. Og vji qasquti ug zuas E/C vitv xet vu wemofevi zuas catopitt ofie, vjip O vjopl zua'wi fupi vjev ipuahj vu ci dupgofipv vjisi ot tunivjoph vu muul opvu. 24-27% dupwistoup sevit esi tvimmes gus emnutv epz catopitt, itqidoemmz gus tunicufz xju otp'v e tietupif neslivis. Zua molimz jewi tunivjoph up zuas jepft jisi, us fup'v apfistvepf vji sietup qiuqmi xepv vji qsufadv. Og ov't vji tidupf, vjip xeov vom zua gohasi vjev uav woe caomfoph vji catopitt, puv woe nusi vitvoph. Vjip zua dep fu nusi vitvoph vu djidl zuas jzquvjitit.

Juqi vjot jimqt, cav zit moli MohjvJuati teof fup'v hiv tvadl jisi. Og zua'si atoph vji nivjuf O dsievif gus TvesvaqCsut, vjip zua'si emsiefz fupi vitvoph vji dupdiqv gus pux. Ov jet ciip wemofevif

Juqi vjot jimqt!
Xomm