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EXECUTION 1 Year of Process: All of Myself

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Royal Function

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Today, November 1, 2020, I have decided to be selfish with my attention. I realize now that I have been extremely prodigal with my energy, time, and attention and my default state has been to direct these finite resources to things that yield little benefit.

Hello, Fastlaners. My name is Royal Function and I am from Nairobi, Kenya. I am 28 years old -- male. This thread will serve as my progress thread over the next year and I request that you hold me to account. I will be updating my progress every Sunday afternoon until the last day of this challenge, November 1, 2021.

I have been reading the gold and notable threads and I know the title of this post may sound out of place in this forum. 'All of myself for myself' definitely sounds out of place when all the threads here encourage looking outwards to give yourself in service of others.

I have realized that I am wasting some of my best years working as a freelance writer. When you write to sell your words and those words yield no recurring income, you are literally selling your soul. You bleed onto the page every day only to sell the blood-soaked sheet of paper for pennies. Also, I have wasted inordinate amounts of time on YouTube, political Twitter, and EPL Twitter.

The time has come to give ALL OF MY ATTENTION to worthwhile endeavors that actually serve me.

I currently have only one freelance client. I had three clients but two stopped asking for content when Covid hit. The client I have offers SEO services to local businesses and he is a good man. He is based in the United States -- I found him on UpWork. In January, he sent me a T-Shirt of the local baseball league. He also got his wife to buy me a packet of candy and they shipped the candy all the way to Kenya. Clearly, they love my work.

I have been reading the @Andy Black threads on local lead generation. The ideas make a lot of sense. My client's clients can definitely benefit from those ideas. I am going to sell him on offering a PPC service to his current clients -- I will manage the ads for a fee. This will be Project A (if he agrees).

Project B will be my own Fastlane business. It is a content site that will get traffic through SEO. The niche is a luxury lifestyle service/product. I will make money by selling leads to businesses in the space. One sale should be worth $80+ in commissions. After the content site gets big, I will build an eCommerce store to sell my own products.

SEO is a beast and I understand that it will take some time before I start seeing results. I am giving myself four months to start seeing results with SEO.

Those are the two projects I will be working on. Progress updates will be every Sunday. I will check the forum intermittently throughout the week but I won't allow it to become an action-faking time suck. Follow along and be my accountability buddy.




.
 

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Andy Black

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Just be mindful of Zig Ziglar’s famous quote:

“You can have everything in life you want, if you will just help other people get what they want.”
 

Royal Function

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Oct 25, 2020
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Just be mindful of Zig Ziglar’s famous quote:

“You can have everything in life you want, if you will just help other people get what they want.”
@Andy Black your Google Ads posts on this forum are very valuable. I found it incredible that your YouTube videos only have a few hundred views when the videos of the clueless Google Ads gurus have hundreds of thousands of views.
 

Ernman

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Welcome, I wish you the best of good fortune. Lead generation can be a difficult path. I look forward to reading of your success.
 

Andy Black

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@Andy Black your Google Ads posts on this forum are very valuable. I found it incredible that your YouTube videos only have a few hundred views when the videos of the clueless Google Ads gurus have hundreds of thousands of views.
Yeah, I’ve watched some of those videos and face-palmed. I’ve not really tried to grow my YouTube channel. I had a little go but didn’t enjoy it. I don’t focus on numbers. I focus on helping people one at a time. I prefer just recording videos and linking to them in the forum and other places when I talk to people. Growing a YouTube channel isn’t an end goal for me, and neither is building a personal brand (contrary to what some seem to think). I’m getting more active in Facebook and will likely create a new page or group, but keep it under wraps (for a while?). I may end up running YouTube and Facebook ads too, but only if it doesn’t leave a bad taste in my mouth.

Anyway, enough about me and my limiting beliefs. Lead gen is a great skill to have. Use it for clients. Use it for yourself. I suspect if you’re good at it you’ll never go a day hungry. Don’t just focus on local businesses. There’s plenty of them to help, but there’s also plenty of online businesses that could need your help too.
 

Royal Function

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Oct 25, 2020
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Anyway, enough about me and my limiting beliefs. Lead gen is a great skill to have. Use it for clients. Use it for yourself. I suspect if you’re good at it you’ll never go a day hungry. Don’t just focus on local businesses. There’s plenty of them to help, but there’s also plenty of online businesses that could need your help too.
And I realize this. Several niches come to mind. I know I need to focus to see any meaningful results. I am going to focus on the two areas I mentioned for now until the market tells me to move ahead full sail or to abandon ship.
 

Royal Function

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Oct 25, 2020
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So I have been at this for a week. Mid-way through the week, it became clear that I need to overhaul some of my habits.

I made some changes and I am now running the following protocol:

1. Screen time for scheduled work only before 5 pm.
This means that the only time I am allowed to look at a screen during the day (TV, phone, laptop) is when I am working or doing something related to work. Screens are very distractive.

2. Continuous Single Handling.
To cure my propensity for multitasking.

3. Master my emotional state using positive self-talk and by getting active (physiology).

4. Sleep at 10 pm every day.

Also, my client is receptive to the idea of selling Google Ads. Requested I draft a document selling the service to one of the clients. I drafted it and sent it.

One of the accounts was already running Google Ads on autopilot but the spend is little. Like $200 per month. I will get to look into the account this week... probably convince them to spend more.

I have been doing keyword research for my Fastlane. Great SEO potential.

One of the keyword groups has me scratching my head though.

If you know any good SEOs on the forum, tag them to help me figure this out:

I have a search terms that is clearly coming from the UK.

You know how Americans use the word 'soccer' while the rest of the world use 'football'?

Yea, my search term is like that except this time it is the UK guys with their own unique word.

Google has figured this out and is ranking .uk sites on the first page for the search term even though a .com from anywhere in the world would be sufficient.

Do you think I can rank for this search term on a .com domain if I uncluded the phrase 'for UK Citizens' in the title and url?

Assume all other off-page and on-page SEO metrics are equal to those of the .uk pages already ranking.
 
Last edited:

Royal Function

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Oct 25, 2020
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Update 2:

This is shaping up to be quite a project.

Overcoming old habits is hard but I am fighting to stay on track. It is now clear that I was somehow 'addicted' to digital media. Cutting out unnecessary screen time has been the hardest part of this challenge so far.

I have been going through resources on addiction and I am beginning to understand how it works. I don't smoke anything but I am currently reading Allen Carr's Easy Way to Stop Smoking. The book came up a lot on recommended lists.

As I understand it so far, this is how addictions work:
  • Consumption of the stimulating substance causes dopamine surges.
  • With each progressive consumption, you need more of the substance to reach the same high.
  • Because dopamine is involved, cravings come into the picture
  • This leads to a binging loop.

Basically, the more you consume, the more you have to consume because your brain demands it… and it becomes a downward spiral to the hottest corner of hell.

….

As for my Fastlane project, I have gathered enough keywords using SpyFu to figure out the content direction I should take. Chosen 30 topics to start. 10 are long-tail to get some traction in the coming months to circumvent the Google Sandbox - if there's one.

Drafted 1.5 articles for the site. A total of 3700 words.

Also wrote 3000 words for my freelance client.

Made practically zero progress with the Google Ads service. I should probably get my own clients.
 

Ernman

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Basically, the more you consume, the more you have to consume because your brain demands it… and it becomes a downward spiral to the hottest corner of hell.
Hang in there and keep up the great work. In time, success will become your addiction. While you still need to control it, at least success has more positive potential outcomes.
 

Andy Black

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Royal Function

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Oct 25, 2020
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Hang in there and keep up the great work. In time, success will become your addiction. While you still need to control it, at least success has more positive potential outcomes.
Thanks. A positive addiction is the way to go.
 

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Royal Function

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Oct 25, 2020
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What’s stopping you?
Mhh. Nothing.

Let me ask: do you also work with international clients for your PPC business?

Working with US/UK/AUS clients would be better than working with local Kenyan businesses. Any ideas on how to pitch these international businesses when I don't have a track record yet? The credibility problem looks like a chicken and egg problem.
 

Andy Black

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Mhh. Nothing.

Let me ask: do you also work with international clients for your PPC business?

Working with US/UK/AUS clients would be better than working with local Kenyan businesses. Any ideas on how to pitch these international businesses when I don't have a track record yet? The credibility problem looks like a chicken and egg problem.
Yes, I have international clients.

It’s odd. I don’t feel I’ve ever pitched.

Also, credibility was never a problem even when I start something anew. I just tell folks what I’m up to and some want me to help them with it.
 

Royal Function

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Read Millionaire Fastlane
Oct 25, 2020
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Yes, I have international clients.

It’s odd. I don’t feel I’ve ever pitched.

Also, credibility was never a problem even when I start something anew. I just tell folks what I’m up to and some want me to help them with it.

You make it sound easy, Andy. Haha.

I think I should borrow your strategy on 'how I sometimes sell Adwords' video.

I think it can work if: I explain the difference between buyer and researcher search terms >> attach screen shots of local search terms with search volume >> attach screen shots of search terms competitors are bidding on (from SpyFu) to prove the competition is not that good as they are bidding mostly on researcher search terms >> explain why they will get better CTRs and then better impression share and then more sales etc if I run their ads.

All this in one PDF doc. I think I can make this work without writing like I am selling features instead of benefits.
 

Andy Black

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You make it sound easy, Andy. Haha.

I think I should borrow your strategy on 'how I sometimes sell Adwords' video.

I think it can work if: I explain the difference between buyer and researcher search terms >> attach screen shots of local search terms with search volume >> attach screen shots of search terms competitors are bidding on (from SpyFu) to prove the competition is not that good as they are bidding mostly on researcher search terms >> explain why they will get better CTRs and then better impression share and then more sales etc if I run their ads.

All this in one PDF doc. I think I can make this work without writing like I am selling features instead of benefits.
Don’t overdo it. Be conversational. Also, see who raises their hand first?
 

Royal Function

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Oct 25, 2020
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Update 3:

I think my head is clearing up and the struggle to stay away from screens is getting easier.

I had a pretty big backlog of writing work for my freelance client and I spent Monday to Wednesday clearing the backlog.

On Thursday, I spent most of the day researching possible niches for the Google Ads service. I settled on two niches but I am going to focus on one for now.

If I am going to close any of the prospects in this niche, I have to lead with value. I have borrowed from some of @Andy Black ’s strategies to create a PDF document for the prospects. It’s a template that I can modify to fit the client I am targeting in this niche. So that’s what I did on Friday and Saturday.

The first draft was like 30 pages (text and screenshots). I realized that was too much and someone might just stop reading midway because it is just too much information. I managed to scale it down to 18 pages (screenshots and 3200 words of text).

@Andy Black for me to use this document, you probably have to give me permission because I have borrowed a lot from your strategies. I have used the online buying path, the travel shopping example, the iphone buying example, and the trinity… with some changes, of course. I am sending the document to you. If you find the time, go through it and if you have any reservations about me using it, do let me know.

I guess the "Start a Conversation" is the PMing feature on the forum, right?
 

Andy Black

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Update 3:

I think my head is clearing up and the struggle to stay away from screens is getting easier.

I had a pretty big backlog of writing work for my freelance client and I spent Monday to Wednesday clearing the backlog.

On Thursday, I spent most of the day researching possible niches for the Google Ads service. I settled on two niches but I am going to focus on one for now.

If I am going to close any of the prospects in this niche, I have to lead with value. I have borrowed from some of @Andy Black ’s strategies to create a PDF document for the prospects. It’s a template that I can modify to fit the client I am targeting in this niche. So that’s what I did on Friday and Saturday.

The first draft was like 30 pages (text and screenshots). I realized that was too much and someone might just stop reading midway because it is just too much information. I managed to scale it down to 18 pages (screenshots and 3200 words of text).

@Andy Black for me to use this document, you probably have to give me permission because I have borrowed a lot from your strategies. I have used the online buying path, the travel shopping example, the iphone buying example, and the trinity… with some changes, of course. I am sending the document to you. If you find the time, go through it and if you have any reservations about me using it, do let me know.

I guess the "Start a Conversation" is the PMing feature on the forum, right?
Blimey. Thanks for asking. Go for it.

Personally, I prefer chatting to people on calls and going through that stuff. See what resonates and follow your nose.

Bear in mind people are overwhelmed with information and demands on their time and attention. Busy business owners in particular appreciate when someone gets to the point and saves them time rather than consumes more of it.

I’m curious. Have you let your closest friends and family know what you’re doing? How’s that gone?
 

Royal Function

Contributor
Read Millionaire Fastlane
Oct 25, 2020
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20
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Blimey. Thanks for asking. Go for it.

Personally, I prefer chatting to people on calls and going through that stuff. See what resonates and follow your nose.

Bear in mind people are overwhelmed with information and demands on their time and attention. Busy business owners in particular appreciate when someone gets to the point and saves them time rather than consumes more of it.

I’m curious. Have you let your closest friends and family know what you’re doing? How has that gone?
I thought it would be nice to have something tangible go along with the call.

About sharing with others, only my girlfriend knows. She's all for it.

Thanks for allowing me to use it. I have sent you the document anyway.
 

Royal Function

Contributor
Read Millionaire Fastlane
Oct 25, 2020
16
20
17
Update 4:

I decided to move apartments to spare more cash for the projects I am working on... and also to lower my living expenses so that I reduce the hours I have to commit to freelance writing and so dedicate more time to my Fastlane projects.

I made the decision on Monday, started looking for a new unit and got one by Wednesday afternoon.

The thing about Nairobi is that some landlords won't even ask you to sign a lease agreement to tie you to an apartment for the entire year. Just pay rent plus deposit and provide a copy of national ID and you are good. I am now paying half my former rent... but in a less desirable part of town.

The week has been consumed mostly by this moving process and I am behind on my freelance writing work. It will be until Tuesday before I catch up and start working on my Fastlane projects again. I guess this is a marathon and sometimes you feel like you aren't moving fast enough... but you have to take it one day at a time.
 

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