Awesome...


~Stivan

 

She has been spoon fed through life...

not that impressive.

 

1) The world of business is getting more and more "lean" and efficient. In the past, celebrities would just license their name for a small cut, now it's easier to build your own audience, outsource everything, and capture a bulk of the profits. Similar to manufacturers being able to sell direct via online channels. Opportunities for middlemen are decreasing.

2) Flash in the pan can be huge. My thoughts whenever I read something like this is, "yeah, but it won't last". But when you're operating at such a big scale, you could have a fad/seasonal thing that can make millions in a short time. I'm still not entirely comfortable with it, but it's true.

 

step 1 get famous celebrity family, step 2 get 100m followers, step 3 build shopify store, step 4 make billions

seriously though mind blowing numbers there especially considering its outsourced and efficiently run, I imagined there'd be a big bloated operation behind it. Plus no customer acquisition costs that most other ecom businesses have to pay = easier to scale and higher profits.

 

The mom is an absolute beast of a business woman, Kylie and all the others have her to thank.

 

Kylie Jenner Is Not a "Self-Made" Billionaire — Kylie Jenner Net Worth and Privilege

 

Another poster girl for essentially (in the mind of a side walker):

1. Get (insta)famous
2. Get paid

Then cry when they realise there is so much more to it than that.

These kind of stories are a terrible influence on the masses.

 

THis.

THe dumbing down of America has been completed through her vile morally bankrupt family. Surprisingly the daughter of an Esquire that was also quite shady (yet crafty)

Couldnt agree more with you @Vigilante , the youth and the acquirers of her product and fans of her vile and scummy family are the norm folks. Better to learn how to cater to them because they are your quintessential PROLES.

I am by no means a hater. In fact, if I was somewhat morally bankrupt I may have embarked on a similar journey or path to fame and fortune like this scummy family, however I am on a higher medium and aspire to not relegate myself with these types. i believe from a strictly business perspective however, we can learn from this how the market is, where its going and what type of consumer allows for such marvelous figures to be garnered by Kylie K (or whomever for that matter)

 

Exactly. Fair play to her, but this is not the model for the rest of us to attempt to follow.

 

TIL I'm a celebrity star gazer... huh.

She actually found a need in the market & filled it. This approach should sound familiar. Before her & Huda, higher quality lip products were harder to find. She upped the game in a market with already huge competitors (think Mac, L'Oreal, etc) & stomped them into the F*cking ground in this niche. She leveraged her audience, tried creative ways to keep overhead low (think pop-up store locations that are temporary) & marketed like a mad woman.

Sure, her family's circumstance she was born into played a part, but so does everyone else's. I mean, I was born in the US vs some third world country where I could be married off for cattle. I don't think that alone is enough to diminish what she's worked for, no matter what you think of her families "status"...

Do I agree with our country's obsession with that family? It's not for me, personally, but I'm obviously not in the majority here. But I don't think that's a reason to take away from her success. We all gotta learn somewhere & we all do what we can with what we have. She did nothing less than work her a$$ off when she could have ridden on the coattails of her family & probably glided through the rest of her life relatively easily. But she didn't. And for that, I have respect for her.


*edited for clarification

 

This should be a PSA for all "millennials".

 

That's crazy to think about, but if your product fits her audience, it's also crazy to think that your half-a-mil expense could have a 3-digit ROI.

 

It makes me wonder how a person could build a large audience like that through social media from scratch.

It might be beneficial to analyse her tweets and Instagram to see what we could emulate from her to our own businesses.

 

"Kimberly Kardashian West[1] (born October 21, 1980) is an American reality television personality and socialite. Kardashian first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2003 sex tape with her former boyfriend Ray J was leaked in 2007."

She's literally famous for having a leaked sex tape and being friends with another celebrity (who also happens to be "famous for being famous"). The entire family just parlayed it incredibly well into a cult following and TV show, and it's been snowballing since.

Kylie's initial publicity came from her last name. She didn't do anything remarkable. The business came after the celebrity status, and the celebrity status came from birth.

Note that I'm not knocking her success (maybe just a bit), but just pointing out that her success really isn't replicable. You can't do it the way she did it, because you're not already famous.

 

Step 1: get famous celebrity family, step 2 ..........

 

Yes, I know who the Kardashians are. What I meant, is to analyze the psychology behind the tweets and posts. What gets the people going? What types of posts get shared more? Stuff like that.

Well, I'm famous in my own mind.