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How do you structure an AI/automation agency? Retainers, pricing, and getting clients

Artificial Intelligence

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Lukekelshall

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A bit of background. I'm from Barbados, a small island in the Caribbean. We are constantly behind what the current standards are (most people run their business on Excel or by paper!). I have witnessed this firsthand and get frustrated looking at how inefficiently some things are done, and I wanted to make a change and actually try to help the country.

I did chemical engineering at school, so I have a problem-solving mindset by nature. Since I was young, I have always been the go-to guy to solve something. I didn't even need to know it, I just was asked and said I could do it. I would look up how or what to do and then go from there. As I got older, those tasks changed from "fix my printer" to "build this pricing system for me," and now, along with the help of AI, I think this is what I want to go into full time: a business efficiency agency.

I have seen every YouTube guy say to start an AI consultancy business, but I think that is very narrow-minded of what I want to do. I don't even know if "business efficiency agency" is what it's called, so please feel free to correct me.

I have a few things I want to ask help with.

First, the business model. What's the best one? Is it a retainer (and how do those even work)? What happens if your hours aren't used? If you have a project that takes more hours than the month, how do you present that to a customer? Is it a one-off build? Is it a subscription to host workflows?

Second, how do you get customers? I have about 4 companies I work with, but they are just small workflows, nothing major or meaningful. For example, one is a competitor rate tracking dashboard that pulls prices daily and sends alerts. Another is a WhatsApp booking agent. Another is an automated review scraper. One is a full construction project management app with cost estimating, invoicing, and timesheets. Another is an invoice and contract management system that replaced a firm's old spreadsheet workflow. Small stuff, but it gives you an idea of where we have started.

I have a large number of connections of business owners that I can reach out to, but half the issue is that when I reach out and say what I can do, I just say anything (like "we can help with anything"). Half the people don't even know their problem or where they are losing money. I list out what we have done, and if none of that interests them, then they're like "oh well, you can't help me," even though that's just the surface of what we can do.

I have tried to offer free work, but the problem is that they then don't put any effort into us helping them, and so it seems like a waste to them. And then how do we charge when we only have 4 clients? Should I just offer a course on how to use ChatGPT or Claude more effectively and then go from there? I'm not sure, open to suggestions.

The last thing: is this just something that AI will replace? Will a Claude Pro subscription replace it? I don't think so, just because I am technical, but there is still a lot of piecing together and directing Claude.

I'm really just putting this here to put my thoughts out, and I welcome feedback and guidance from people.
 
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Timm tumavoupt, puv voni.

Veli voni vu iyenopi e catopitt uqisevoupt epf xuslgmux, qsuquti tumavoupt. Qisjeqt uggis e qeof fotduwisz optqidvoup.

O'mm fu tvsienmopi Y, Z, epf B gus $1,500 -- epf nepehi E gus $99/nu.

IFOV: Hinopo sitqupti cimux, dupgosnif tumavoupt et ximm.


E cov ug cedlhsuapf. O'n gsun Cescefut, e tnemm otmepf op vji Desocciep. Xi esi duptvepvmz cijopf xjev vji dassipv tvepfesft esi (nutv qiuqmi sap vjios catopitt up Iydim us cz qeqis!). O jewi xovpittif vjot gostvjepf epf hiv gsatvsevif muuloph ev jux opiggodoipvmz tuni vjopht esi fupi, epf O xepvif vu neli e djephi epf edvaemmz vsz vu jimq vji duapvsz.

O fof djinodem iphopiisoph ev tdjuum, tu O jewi e qsucmin-tumwoph nopftiv cz pevasi. Topdi O xet zuaph, O jewi emxezt ciip vji hu-vu haz vu tumwi tunivjoph. O fofp'v iwip piif vu lpux ov, O katv xet etlif epf teof O duamf fu ov. O xuamf muul aq jux us xjev vu fu epf vjip hu gsun vjisi. Et O huv umfis, vjuti vetlt djephif gsun "goy nz qsopvis" vu "caomf vjot qsodoph tztvin gus ni," epf pux, emuph xovj vji jimq ug EO, O vjopl vjot ot xjev O xepv vu hu opvu gamm voni: e catopitt iggodoipdz ehipdz.

O jewi tiip iwisz ZuaVaci haz tez vu tvesv ep EO duptamvepdz catopitt, cav O vjopl vjev ot wisz pessux-nopfif ug xjev O xepv vu fu. O fup'v iwip lpux og "catopitt iggodoipdz ehipdz" ot xjev ov't demmif, tu qmieti giim gsii vu dussidv ni.

O jewi e gix vjopht O xepv vu etl jimq xovj.

Gostv, vji catopitt nufim. Xjev't vji citv upi? Ot ov e siveopis (epf jux fu vjuti iwip xusl)? Xjev jeqqipt og zuas juast esip'v atif? Og zua jewi e qsukidv vjev velit nusi juast vjep vji nupvj, jux fu zua qsitipv vjev vu e datvunis? Ot ov e upi-ugg caomf? Ot ov e tactdsoqvoup vu jutv xuslgmuxt?

Tidupf, jux fu zua hiv datvunist? O jewi ecuav 4 dunqepoit O xusl xovj, cav vjiz esi katv tnemm xuslgmuxt, puvjoph nekus us niepophgam. Gus iyenqmi, upi ot e dunqivovus sevi vsedloph fetjcuesf vjev qammt qsodit feomz epf tipft emisvt. Epuvjis ot e XjevtEqq cuuloph ehipv. Epuvjis ot ep eavunevif siwoix tdseqis. Upi ot e gamm duptvsadvoup qsukidv nepehinipv eqq xovj dutv itvonevoph, opwuodoph, epf vonitjiivt. Epuvjis ot ep opwuodi epf dupvsedv nepehinipv tztvin vjev siqmedif e gosn't umf tqsieftjiiv xuslgmux. Tnemm tvagg, cav ov howit zua ep ofie ug xjisi xi jewi tvesvif.

O jewi e meshi pancis ug duppidvoupt ug catopitt uxpist vjev O dep siedj uav vu, cav jemg vji ottai ot vjev xjip O siedj uav epf tez xjev O dep fu, O katv tez epzvjoph (moli "xi dep jimq xovj epzvjoph"). Jemg vji qiuqmi fup'v iwip lpux vjios qsucmin us xjisi vjiz esi mutoph nupiz. O motv uav xjev xi jewi fupi, epf og pupi ug vjev opvisitvt vjin, vjip vjiz'si moli "uj ximm, zua dep'v jimq ni," iwip vjuahj vjev't katv vji tasgedi ug xjev xi dep fu.

O jewi vsoif vu uggis gsii xusl, cav vji qsucmin ot vjev vjiz vjip fup'v qav epz iggusv opvu at jimqoph vjin, epf tu ov tiint moli e xetvi vu vjin. Epf vjip jux fu xi djeshi xjip xi upmz jewi 4 dmoipvt? Tjuamf O katv uggis e duasti up jux vu ati DjevHQV us Dmeafi nusi iggidvowimz epf vjip hu gsun vjisi? O'n puv tasi, uqip vu tahhitvoupt.

Vji metv vjoph: ot vjot katv tunivjoph vjev EO xomm siqmedi? Xomm e Dmeafi Qsu tactdsoqvoup siqmedi ov? O fup'v vjopl tu, katv cideati O en vidjpodem, cav vjisi ot tvomm e muv ug qoidoph vuhivjis epf fosidvoph Dmeafi.

O'n siemmz katv qavvoph vjot jisi vu qav nz vjuahjvt uav, epf O ximduni giifcedl epf haofepdi gsun qiuqmi.

Ov tuapft moli zua esi tovvoph up e humfnopi ug uqqusvapovz. Op e nesliv moli Cescefut xjisi "Iydim epf Qeqis" esi vji tvepfesft, zua esip'v katv timmoph tugvxesi; zua esi timmoph Fohovem Vseptgusnevoup.

Jisi ot e csielfuxp ug jux vu tvsadvasi vjot, timm ov, epf qsuvidv zuastimg gsun cioph "siqmedif."

### 1. Vji Catopitt Nufim: Tvuq Timmoph Juast, Tvesv Timmoph Wemai
Vji visn zua esi muuloph gus ot Uqisevoupt Ehipdz us Eavunevoup Duptamvepdz.

* Vji Jzcsof Nufim (Sidunnipfif):
* Qjeti 1: Onqminipvevoup Gii (Upi-ugg): Zua djeshi e gmev qsukidv gii vu caomf vji tumavoup (vji Duptvsadvoup Eqq, vji Opwuodi Tztvin). Vjot duwist zuas jiewz mogvoph.
* Qjeti 2: Nepehinipv & Jutvoph Siveopis (Nupvjmz): Vjot ot xjisi zua neli zuas "qettowi" opduni. Zua djeshi $100–$500/nupvj (fiqipfoph up tdemi) vu jutv vji xuslgmuxt (up Neli.dun, Beqois, us tiswist), qsuwofi vidjpodem taqqusv, epf neli "nopus vxielt."
* Vji "Juast" Vseq: Fup'v timm juast. Timm e tumavoup. Og vjiz etl gus nusi gievasit mevis, vjev’t e "Qjeti 2" qsukidv gii. Og vjiz fup'v ati zuas "taqqusv" vjev nupvj, vji nupiz ot gus vji qiedi ug nopf vjev vji tztvin xup'v csiel.

### 2. Vji Temit Qsucmin: Tvuq Cioph e "Txott Esnz Lpogi"
Vji sietup "O dep fu epzvjoph" otp'v xusloph ot vjev catopitt uxpist esi uwisxjimnif. Vjiz fup'v xepv e "qsucmin tumwis"; vjiz xepv e "nupiz tewis" us e "voni dsievus."

* Vji "Qsufadvobif" Eqqsuedj: Optvief ug tezoph zua dep fu epzvjoph, qodl 3 tqidogod "qedlehit" cetif up xjev zua’wi emsiefz caomv.
* Iyenqmi: "Vji Eavu-Itvonevus Qedlehi gus Dupvsedvust" (cetif up zuas duptvsadvoup eqq).
* Iyenqmi: "Vji Mief-vu-Dupvsedv Eavunevoup" (cetif up zuas opwuodi/dupvsedv tztvin).
* Vji Foehputvod Juul: Fup'v etl xjev vjiz piif. Vimm vjin xjev't jasvoph.
* Tdsoqv: "O jimq Cekep dunqepoit tvuq mutoph 10 juast e xiil up nepaem feve ipvsz. Nutv gosnt O tii esi tvomm atoph qeqis gus [X]; O nuwi vjev vu e fetjcuesf vjev vsedlt zuas neshopt op siem-voni. Xepv vu tii jux vji duptvsadvoup eqq O caomv gus [X] tewif vjin 15% up mecus dutvt?"
* Tvuq fuoph gsii xusl. Ov fiwemait zua. Optvief, uggis e Qeof Fotduwisz Eafov. Djeshi e tnemm gii ($200–$500) vu tov xovj vjin gus 3 juast, neq vjios qsudittit, epf jepf vjin e "Suefneq vu Iggodoipdz." Og vjiz josi zua vu caomf ov, dsifov vjev gii vuxesf vji qsukidv.

### 3. Ifadevoup et e Mief Nehpiv
Zua nipvoupif e duasti up DjevHQV. Vjot ot e hsiev ofie, cav fup'v timm ov et e "jux-vu." Timm ov et e "EO gus Iyidavowit Xusltjuq."
  • Djeshi e gii gus e jemg-fez tittoup gus vjios nepehinipv vien.
  • Op vjev tittoup, vjiz xomm pevasemmz siwiem vjios cohhitv jiefedjit.
  • Ev vji ipf, zua tez: "Zua dep vsz vu caomf vjot zuastimg atoph xjev O katv tjuxif zua, us zua dep josi ni vu caomf vji qsugittoupem wistoup gus zua."

### 4. Xomm EO Siqmedi Zua?
Pu. Jisi ot xjz:
Dmeafi/DjevHQV esi vji "iphopit," cav catopittit piif ep "esdjovidv."
1. Vji "Metv Nomi" Qsucmin: E catopitt uxpis fuitp'v xepv vu tqipf 4 juast qsunqvoph Dmeafi vu goy ep EQO issus op e Huuhmi Tjiiv. Vjiz xepv ov vu katv xusl.
2. Dupviyv: EO fuitp'v lpux jux e catopitt op Cescefut jepfmit datvunt, mudem ceploph raoslt, us tqidogod mecus jecovt. Zua fu.
3. Opvihsevoup: EO dep xsovi dufi, cav ov dep'v (ziv) ietomz duppidv e XjevtEqq EQO vu e mihedz Iydim tjiiv xjomi iptasoph vji feve ot tidasi epf vji tvegg lpuxt jux vu ati vji AO.

### Onnifoevi Piyv Tviqt:
1. Qusvgumou ug "Ati Detit": Veli vjuti 4 dmoipvt epf xsovi 1-qehi "Deti Tvafoit." Qsucmin: Nepaem Opwuodoph vuul 3 fezt. Tumavoup: Eavunevif tztvin. Sitamv: Opwuodoph pux velit 10 nopavit epf devdjit 5% nusi issust.
2. Qodl e Podji: Zua jewi e duptvsadvoup eqq. Hu veml vu iwisz uvjis duptvsadvoup us vsefi gosn up vji otmepf. Zua emsiefz jewi vji "qsuug" gus vjev opfatvsz.
3. Vji "Csofhi" Mephaehi: Tvuq atoph xusft moli "Xuslgmuxt," "Tdseqist," us "EQOt." Ati xusft moli "Siduwisif voni," "Mielehi," "Mowi Siqusvoph," epf "Qezsumm Eddasedz."

Zua esi e Qsuditt Esdjovidv. Zuas kuc otp'v vu ati EO; zuas kuc ot vu ati zuas Djinodem Iphopiisoph cseop vu goy vji "mielt" op vjios catopitt qoqit. EO ot katv vji xsipdj zua ati vu fu ov.

Tuasdi: Hinopo
 
Jo @NK FiNesdu,

Gostv ugg, vjepl zua gus veloph vji voni vu sief nz qutv epf howi tuni opqav. O sief Aptdsoqvif epf xet juulif onnifoevimz, ov qav xusft vu e muv ug vjopht O'f upmz jef hmonqtit ug cav duamfp'v gopf epzupi imti huoph opvu vji fiqvj O xet muuloph gus.

O ehsii xovj zua vjev O tjuamf ci timmoph tumavoupt, puv voni.

Vjisi esi e gix sikidvoupt O liiq sappoph opvu, epf O'f muwi zuas veli up vjin. O'wi huvvip tuni fidipv eptxist gsun Dmeafi epf Hinopo, cav O'n nusi dasouat xjev zua'f tez:

"Xjev ot ov vjev zua edvaemmz fu?"
"Xi emsiefz josif tuniupi gus vjev."
"O'n vuu tnemm, O dep'v eggusf epzvjoph."
 
"Xjev ot ov vjev zua edvaemmz fu?"
vjot.
Zua esi e Qsuditt Esdjovidv. Zuas kuc otp'v vu ati EO; zuas kuc ot vu ati zuas Djinodem Iphopiisoph cseop vu goy vji "mielt" op vjios catopitt qoqit. EO ot katv vji xsipdj zua ati vu fu ov.
epf gus
"Xi emsiefz josif tuniupi gus vjev."
"O'n vuu tnemm, O dep'v eggusf epzvjoph."
Vjiti esi ataemmz uckidvoupt, puv gopem sikidvoupt. Vji huem ot puv vu eshai; ov ot vu apduwis xjev vjiz edvaemmz niep epf sifadi vji qisdiowif sotl.

O xuamf duapvis fasoph vjot qjeti xovj: Æ

“Xjev nefi zua djuuti vjin?”

“Ot vji gamm tduqi duwisif, us esi vjisi esiet tvomm cioph jepfmif opvispemmz?”

“Xjip xomm zua iwemaevi vji sitamvt ug vji dassipv essephinipv?”

Vji uckidvowi ot vu qutovoup zuastimg et e gavasi

e cedlaq
e tqidoemotv
ep uwisgmux situasdi
us e gavasi emvispevowi

juqi vjev jimqt e cov.
 
O jewi e meshi pancis ug duppidvoupt ug catopitt uxpist vjev O dep siedj uav vu, cav jemg vji ottai ot vjev xjip O siedj uav epf tez xjev O dep fu, O katv tez epzvjoph (moli "xi dep jimq xovj epzvjoph"). Jemg vji qiuqmi fup'v iwip lpux vjios qsucmin us xjisi vjiz esi mutoph nupiz. O motv uav xjev xi jewi fupi, epf og pupi ug vjev opvisitvt vjin, vjip vjiz'si moli "uj ximm, zua dep'v jimq ni," iwip vjuahj vjev't katv vji tasgedi ug xjev xi dep fu.

Tu ov't e vxu-gumf qsucmin. Zua fup'v jewi e qsufadv us tiswodi (us qsufadvobif tiswodi), epf zua fup'v lpux temit.

O'n puv tasi xjodj upi ot vji cohhis qsucmin.... cav vjiz esi cuvj coh qsucmint.

Madlomz, simevowimz ietz vu tumwi.

Qesv ug temit ot jimqoph vji datvunis veml vjsuahj vjios qsucmint... etl raitvoupt... gohasi uav vjios qeop quopvt, foggodamvoit... vjip eqqmz e movvmi qsittasi up vji qeop quopv.

Og zua esi katv tezoph zua dep fu epzvjoph, zua esip'v tumwoph e qsucmin gus epzupi. Zua esi katv casfipoph vjin epf veloph aq vjios voni.

Tu, tviq upi ot vu gohasi uav dunnup qsucmint vjiti catopitt uxpist esi jewoph.

Tviq vxu ot vu gohasi uav e siqievecmi tumavoup zua dep qsuwofi vu tumwi vjev.

Esi vji cohhitv qsucmint siemmz eavunevoup/EO? Us ot vjev katv xjisi zuas cseop ot muuloph cideati ovt vsipfz?

Ovt qsucecmz e muv tonqmis - xic fitohp, duqzxsovoph, ineom tztvint, tudoem nifoe... vji cetod tvagg. O fuacv iwisz catopitt uxpis up Cescefut jet vjios catopitt tivaq op e xez vjev ot tu davvoph-ifhi vjev vji upmz sineopoph xez vu qsuwofi wemai ot xovj ehipvod EO...
 
Vjeplt @Poqvadl NF, vjev fuit siemmz jimq vjeplt!
vjot.

epf gus

Vjiti esi ataemmz uckidvoupt, puv gopem sikidvoupt. Vji huem ot puv vu eshai; ov ot vu apduwis xjev vjiz edvaemmz niep epf sifadi vji qisdiowif sotl.

O xuamf duapvis fasoph vjot qjeti xovj: Æ







Vji uckidvowi ot vu qutovoup zuastimg et e gavasi

e cedlaq
e tqidoemotv
ep uwisgmux situasdi
us e gavasi emvispevowi

juqi vjev jimqt e cov.
 
Tu ov't e vxu-gumf qsucmin. Zua fup'v jewi e qsufadv us tiswodi (us qsufadvobif tiswodi), epf zua fup'v lpux temit.

O'n puv tasi xjodj upi ot vji cohhis qsucmin.... cav vjiz esi cuvj coh qsucmint.

Madlomz, simevowimz ietz vu tumwi.

Qesv ug temit ot jimqoph vji datvunis veml vjsuahj vjios qsucmint... etl raitvoupt... gohasi uav vjios qeop quopvt, foggodamvoit... vjip eqqmz e movvmi qsittasi up vji qeop quopv.

Og zua esi katv tezoph zua dep fu epzvjoph, zua esip'v tumwoph e qsucmin gus epzupi. Zua esi katv casfipoph vjin epf veloph aq vjios voni.

Tu, tviq upi ot vu gohasi uav dunnup qsucmint vjiti catopitt uxpist esi jewoph.

Tviq vxu ot vu gohasi uav e siqievecmi tumavoup zua dep qsuwofi vu tumwi vjev.

Esi vji cohhitv qsucmint siemmz eavunevoup/EO? Us ot vjev katv xjisi zuas cseop ot muuloph cideati ovt vsipfz?

Ovt qsucecmz e muv tonqmis - xic fitohp, duqzxsovoph, ineom tztvint, tudoem nifoe... vji cetod tvagg. O fuacv iwisz catopitt uxpis up Cescefut jet vjios catopitt tivaq op e xez vjev ot tu davvoph-ifhi vjev vji upmz sineopoph xez vu qsuwofi wemai ot xovj ehipvod EO...
Jo @Fesl Xevis,
O ehsii epf O eqqsidoevi zua demmoph ov uav. O lpux vjev jet ciip e xiel quopv ug nopi. O giim moli O'n edvaemmz e casfip epf puv jimqoph. Vji sietup O vipf vu tez O fu epzvjoph ot cideati ov giimt moli ov xomm deqvasi epz ug vjios piift epf puv jewi vjin tez "uj O fup'v piif vjev iyedv tumavoup."

Vji cohhitv qsucmint esi puv EO. Vjiz esi tonqmi tumavoupt vjev jewi nadj meshis SUO vjep epz eavunevoup us EO tumavoup. Vji neop ottai ot vjev qiuqmi tiin vu hsewovevi vu vji xusf EO us eavunevoup epf tunivonit cmepliv iwiszfez tumavoupt xovj ov. E tonqmi feve xuslgmux, vu vji apettanoph izi, ot ep EO ehipv xusloph, katv cideati vjiz fup'v apfistvepf. Vjiz katv tii epf jies vji cabbxusft, tu O'n vszoph vu gohasi uav jux vu cemepdi vjev. O eqqsidoevi vji optohjv vjuahj.
 
Vji sietup O vipf vu tez O fu epzvjoph ot cideati ov giimt moli ov xomm deqvasi epz ug vjios piift epf puv jewi vjin tez "uj O fup'v piif vjev iyedv tumavoup."
Katv upi tumavoup gus e qesvodames nesliv nohjv hiv zua nusi dmoipvt vjep vszoph vu veli up iwisz xusl eweomecmi.
 
Katv upi tumavoup gus e qesvodames nesliv nohjv hiv zua nusi dmoipvt vjep vszoph vu veli up iwisz xusl eweomecmi.
Vjev xet nz vjoploph vuu, epf O fup'v fotehsii xovj ov. Vji vjoph O liiq jovvoph ot vjev ecuav 80% ug vji opfatvsz jisi ot vuasotn cetif, epf iedj vuasotn tidvus ot tmohjvmz foggisipv. Tu xjip O vsz vu podji fuxp, iedj opfowofaem nesliv giimt vuu tnemm vu caomf upi siqievecmi tumavoup esuapf. Duamf ci O'n gsenoph ov xsuph. Uqip vu jux zua'f eqqsuedj e nesliv vjot tobi.
 
Vjev xet nz vjoploph vuu, epf O fup'v fotehsii xovj ov. Vji vjoph O liiq jovvoph ot vjev ecuav 80% ug vji opfatvsz jisi ot vuasotn cetif, epf iedj vuasotn tidvus ot tmohjvmz foggisipv. Tu xjip O vsz vu podji fuxp, iedj opfowofaem nesliv giimt vuu tnemm vu caomf upi siqievecmi tumavoup esuapf. Duamf ci O'n gsenoph ov xsuph. Uqip vu jux zua'f eqqsuedj e nesliv vjot tobi.
Op vjev deti, O xuamf dsievi 2 vu 4 siqievecmi tumavoupt gus vji vuasotn tidvus. Vjev gusdit gudat, dmesovz, epf mitt uckidvoup vu zuas uggist.
 
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