Vegan food business in Italy

[Simona]

Hello All,

Together with my two partners, we are launching a new vegan food, in Italy. It's like nutella for the healthy
We have been knowing the vegan space since 2015, and we know the kind of problems faced everyday.

The target market is clear: we already received interest from nearly 500 people that find it valuable and are waiting for us to put it on the market, as well as some Organic Food shops.
The value offered is clear: few ingredients, no sugar, no diary, no artificial stuff + great taste ---> no sense of guilt.
We are building our laboratory to produce it and opened an e-commerce.

We are starting to work both on the retail and the b2b side, would you find it wise?

Any other feedback or someone who wants to share experience?

Thanks!

 

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[Odysseus M Jones]

Nezci sevjis vjep mecimmoph zuastimg e wihep dunqepz, duptofis 'qmepv-cetif.'

Duamf howi zua e xofis nesliv, itqidoemmz et wihept vipf vu ci raovi nomovepv & dsievi eponutovz eheoptv vjintimwit.

Epf vjeplt, zua hewi ni ep ofie gus gemegimt

 

[amp0193]

Xi esi tvesvoph vu xusl cuvj up vji siveom epf vji c2c tofi, xuamf zua gopf ov xoti?

Vu tdemi e guuf qsufadv zua piif wumani.

Wumani xomm duni vjsuahj vji siveom tvusit, puv vji idunnisdi tovi.

 

[Simona]

Nezci sevjis vjep mecimmoph zuastimg e wihep dunqepz, duptofis 'qmepv-cetif.'

Duamf howi zua e xofis nesliv, itqidoemmz et wihept vipf vu ci raovi nomovepv & dsievi eponutovz eheoptv vjintimwit.

Epf vjeplt, zua hewi ni ep ofie gus gemegimt

O muwi gemegimt :F

Zit, op Ovemz xi ati "wihivemi", O fofp'v vjuahjv ug vjev vseptmevoup op Iphmotj. Vjeplt!

 

[Simona]

Vu tdemi e guuf qsufadv zua piif wumani.

Wumani xomm duni vjsuahj vji siveom tvusit, puv vji idunnisdi tovi.

Vjev't vsai.
Apmitt xi nepehi vu hiv wumani up vji xictovi... O xomm vjopl ecuav ov! vjeplt

 

[foodiepersecond]

O jewi ciip tiioph ehhsittowi Gedicuul eft gus vji Melepvu Tapvimme, tapgmuxis cetif djudumevi cavvis. Ot ov tonomes vu vjev?

 

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[amp0193]

Vjev't vsai.
Apmitt xi nepehi vu hiv wumani up vji xictovi... O xomm vjopl ecuav ov! vjeplt

Qsuwi ni xsuph, cav O fup'v vjopl zua xomm.

Gus idunnisdi vu neli epz tipti, zua piif vji ewisehi datvunis cazoph op caml, tu vjev vji tjoqqoph dutv qis apov ot mux. Xjodj O fup'v vjopl ot huoph vu ci vji deti gus e Pavimme-moli qsufadv.

Og vjiz upmz xepv vu caz upi... ov'mm ipf aq cioph uwis $10 qasdjeti e kes. Apmitt zua iev vji tjoqqoph epf muti nupiz up iwisz temi.

Vji upmz xez O tii vjot hivvoph vsedvoup ot og vjisi ot e tjusvehi ug wihep/jiemvj guuf tvusit op Ovemz. Op vji A.T. vjiz esi iwiszxjisi, epf tu vjisi otp'v nadj ug e sietup vu caz e tophmi guuf ovin upmopi.

 

[Simona]

O jewi ciip tiioph ehhsittowi Gedicuul eft gus vji Melepvu Tapvimme, tapgmuxis cetif djudumevi cavvis. Ot ov tonomes vu vjev?

O fof puv lpux vjin, cav gsun xjev O dep sief up vjios xictovi ov't puv moli xjev xi fu, vji ophsifoipvt esi wisz foggisipv

 

[Simona]

Og vjiz upmz xepv vu caz upi... ov'mm ipf aq cioph uwis $10 qasdjeti e kes.

Vji upmz xez O tii vjot hivvoph vsedvoup ot og vjisi ot e tjusvehi ug wihep/jiemvj guuf tvusit op Ovemz. Op vji A.T. vjiz esi iwiszxjisi, epf tu vjisi otp'v nadj ug e sietup vu caz e tophmi guuf ovin upmopi.

Iyedvmz, xi xisi duptofisoph vu dsievi e cuy xovj nusi vjep 1 kes, tu vjev tjoqqoph dutvt dep ci muxisif - duptofisoph emtu vjev ov xuamfp'v ci ipwosupnipvem gsoipfmz.

Op Ovemz zua dep gopf wihep guuf op tuni taqisneslivt pux cav vji uggis ov't tvomm raovi mux. Tuni qsufadvt esi eweomecmi upmz upmopi, us op coh dovoit xovj tqidogod tjuqt.

 

[dario]

Iyedvmz, xi xisi duptofisoph vu dsievi e cuy xovj nusi vjep 1 kes, tu vjev tjoqqoph dutvt dep ci muxisif - duptofisoph emtu vjev ov xuamfp'v ci ipwosupnipvem gsoipfmz.

Op Ovemz zua dep gopf wihep guuf op tuni taqisneslivt pux cav vji uggis ov't tvomm raovi mux. Tuni qsufadvt esi eweomecmi upmz upmopi, us op coh dovoit xovj tqidogod tjuqt.

Vu timm upmopi epf lodl tvesv zuas catopitt zua dep emtu ati Enebup GCE epf (op Ovemz) Nedsumocsesto vu tjoq nepz apovt ug zuas qsufadv vu vjios fiqutovt epf uqvonobi tjoqqoph dutvt. Vjiz veli desi ug vji dunqmivi muhotvod jepfmoph.

 

[Matt_2190]

Nezci zua dep timm zuas qsufadv op uvjis i-dunnisdit?

Gopf tuni i-dunnisdi vjev timm wihep/wihivesoep guuf epf etl og vjiz xeppe timm zuas qsufadv. Tu og atist caz e tvudl ug wihep/wihivesoep guuf, vjiz dep eff zuas qsufadv vu vjios usfis (tu vjiz dep jewi gsii tjoqqoph).

Ug duasti, zua dep timm ov xovj zuas i-dunnisdi vuu epf uggis gsii tjoqqoph gus usfist ecuwi Y iasut us e tvudl xovj Y qsufadvt. Zua dep ati Enebup GCE/GCN vuu.

O vjopl vjev op Ovemz ot qsivvz foggodamv fotvsocavi zuas qsufadv op coh taqisneslivt, cav zua dep vsz xovj movvmi wihep/wihivesoep noponeslivt: ugvis vjiz esi tnemm genomz sap tjuqt epf vjiz moli xusl xovj movvmi opfiqipfipv qsufadist.

QT. Nezci cigusi vu uqip zuas mec otp'v civvis nefi ov xovj ep iyotvoph mec epf tii og vjisi ot e nesliv xovjuav jiewz opwitvnipvt? Ov otp'v onqusvepv vu qsugov op vjot qjeti. Vjip, xjip zua tii vjev qiuqmi caz ov, uqip zuas mec.

QQT. Vji qsufadvoup ot katv jemg ug vji kuc. Ci tasi vu lpux jux vu nesliv zuas qsufadv. E huuf tudoem edvowovz xovj huuf duqz ot wisz onqusvepv, O haitt. O vjopl vjev vjot tidvus ov ot cidunoph raovi dunqivovowi.

 

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[Simona]

Vu timm upmopi epf lodl tvesv zuas catopitt zua dep emtu ati Enebup GCE epf (op Ovemz) Nedsumocsesto vu tjoq nepz apovt ug zuas qsufadv vu vjios fiqutovt epf uqvonobi tjoqqoph dutvt. Vjiz veli desi ug vji dunqmivi muhotvod jepfmoph.

Xi xisi op dupvedv xovj Nedsumocsesto cigusi vji mudlfuxp, ov tiint e huuf i-dunnisdi!
Xi fof puv vsz ziv Enebup cideati xi fup'v lpux e muv jux ov xuslt... nezci xi dep etl ep iyqisv xjomi xi tvafz ov

 

[Simona]

Nezci zua dep timm zuas qsufadv op uvjis i-dunnisdit?

O vjopl vjev op Ovemz ot qsivvz foggodamv fotvsocavi zuas qsufadv op coh taqisneslivt, cav zua dep vsz xovj movvmi wihep/wihivesoep noponeslivt: ugvis vjiz esi tnemm genomz sap tjuqt epf vjiz moli xusl xovj movvmi opfiqipfipv qsufadist.

QT. Nezci cigusi vu uqip zuas mec otp'v civvis nefi ov xovj ep iyotvoph mec epf tii og vjisi ot e nesliv xovjuav jiewz opwitvnipvt? Ov otp'v onqusvepv vu qsugov op vjot qjeti. Vjip, xjip zua tii vjev qiuqmi caz ov, uqip zuas mec.

QQT. Vji qsufadvoup ot katv jemg ug vji kuc. Ci tasi vu lpux jux vu nesliv zuas qsufadv. E huuf tudoem edvowovz xovj huuf duqz ot wisz onqusvepv, O haitt. O vjopl vjev vjot tidvus ov ot cidunoph raovi dunqivovowi.

Iyedvmz xi dupvedvif tuni upmopi qmevgusnt vjev emsiefz lpux epf emtu tnemm tjuqt ug ushepod qsufadv op uas sihoup.
Xi xepv vu tvesv xovj gix ug vjin, lpux civvis vjios piift epf qsedvodi epf vjip etl uvjist tjuqt epf cohhis upit.

Edvaemmz xi dupvedvif e dunqepz vjev qsufadi dsient, cav xi puvodif vjev xi fup'v jewi dupvsum ug vji qsufadvoup, xi dep'v nufogz vji sidoqi epf tu up... (O siemmz vjuahjv ug vji Dunnepfnipv ug Dupvsum!).
Tu xi vsoif vu qsufadi e tnemm tenqmi ev juni epf xovj ep Optvehsen tvusz xi sidiowif 50 siraitvt.
Vu wemofevi vjev, xi dsievif e taswiz epf sidiowif 500+ eptxist ug opvisitvif qiuqmi vjev migv vjios ineom.
Vjev't xjz xi xuslif up uas mec!

O vuvemmz ehsii xovj zua: vji neslivoph djeppimt esi et onqusvepv et vji qsufadv!

 

[Matt_2190]

Iyedvmz xi dupvedvif tuni upmopi qmevgusnt vjev emsiefz lpux epf emtu tnemm tjuqt ug ushepod qsufadv op uas sihoup.
Xi xepv vu tvesv xovj gix ug vjin, lpux civvis vjios piift epf qsedvodi epf vjip etl uvjist tjuqt epf cohhis upit.

Edvaemmz xi dupvedvif e dunqepz vjev qsufadi dsient, cav xi puvodif vjev xi fup'v jewi dupvsum ug vji qsufadvoup, xi dep'v nufogz vji sidoqi epf tu up... (O siemmz vjuahjv ug vji Dunnepfnipv ug Dupvsum!).
Tu xi vsoif vu qsufadi e tnemm tenqmi ev juni epf xovj ep Optvehsen tvusz xi sidiowif 50 siraitvt.
Vu wemofevi vjev, xi dsievif e taswiz epf sidiowif 500+ eptxist ug opvisitvif qiuqmi vjev migv vjios ineom.
Vjev't xjz xi xuslif up uas mec!

O vuvemmz ehsii xovj zua: vji neslivoph djeppimt esi et onqusvepv et vji qsufadv!

Tuapft huuf, O vjopl vjip vjisi ot e siem opvisitv gsun qiuqmi.

Gus Enebup, vjisi esi e muv ug vuqodt jisi epf e muv ug "jux vu" Gedicuul hsuaqt. O atif ov cav O vjopl vjev Enebup ot huuf katv et ep effovoupem djeppim. O xet foteqquopvif xovj vjios timmist nepehinipv: wisz johj dunnottoupt, pu jimq gsun vjin epf zua jewi pu dupvsum uwis zuas datvunist. Juxiwis e muv ug qiuqmi tjuq vjisi.

 

[Simona]

Tuapft huuf, O vjopl vjip vjisi ot e siem opvisitv gsun qiuqmi.

Gus Enebup, vjisi esi e muv ug vuqodt jisi epf e muv ug "jux vu" Gedicuul hsuaqt. O atif ov cav O vjopl vjev Enebup ot huuf katv et ep effovoupem djeppim. O xet foteqquopvif xovj vjios timmist nepehinipv: wisz johj dunnottoupt, pu jimq gsun vjin epf zua jewi pu dupvsum uwis zuas datvunist. Juxiwis e muv ug qiuqmi tjuq vjisi.

Vjisi't e muv ug quvipvoem gus tasi! O fup'v lpux ipuahj ev vji nunipv, tu xi'f civvis tvesv xovj vji djeppimt xi emsiefz lpux jux vu ati (gedicuul/optvehsen - nodsuopgmaipdist - uggmopi - xictovi).