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Free registration at the forum removes this block.Hi guys
Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account
A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)
Thought I’d start off by trying to get everyone’s two cents on a topic
Cold Calling vs Cold Emailing
Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either
However
I’m wondering what your guys’ take is on them?
I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods
With cold emailing I’ve heard everybody ignores them, but some people have success eventually
Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first
Just want to see your guys thoughts
I need to know a little more context before I answer your question
Neither. Stop bothering people. Cold calls and cold emails are f---ing annoying. For every client you might get, you annoyed 19 other people. Bad karma and taking value. Use Google Ads which target people who are interested in your crap.
But if you have to do one or the other do not call me.
Well for example you're trying to target businesses affected by autism. Calling up everyone in the phonebook would be a bad strategy. If you can find a way of specifically targeting those with autism that would be a better strategy.How do you do the research to determine what kind of crap, people want without cold calls or emails?
Both can and do work... we did close to 100k in business last year from 1 client that started with a cold email. Key is coming across professional and crafting an email that shows how you can help solve a problem or provide value...When i see it from the other side:
Unknown emais I delete instantly.
To open Pdfs or similar attachment s from unknown sender I consider irresponsible.
So cold emailing is senceless towards a intelligent person I think .
Okay, what questions do you need answered to give you context? What do you want to know?
How do you do the research to determine what kind of crap, people want without cold calls or emails?
Cold Call works in Real Estate even though you don't need experience/portfolio in the first place
That's why I say get some work experience/portfolio first and then start cold call and email to pitch
"Hey Dan, this is Dave over at ABC Consulting. I have nothing to sell you! Just wanted to very quickly let you know that I compiled a brief two page strategy guide that I know would help grow your revenue. Its yours totally free. By the way, I think you will totally love the third section of the report! Would you rather me send it by email or by regular mail?"
"Hey Dan, this is Jim over at XYZ Marketing Co. How are you doing today?"
Obviously a sales call but I listen on.
"Thats good, Dan! Hey listen, so how are you doing with your marketing?"
Dave could also follow up in a few days. "Hey, just wondering if you have any questions about the strategy I sent you? Also, I have something else I think you would really like. Got a few minutes to chat?"
Cold calling to sell sucks. Cold calling to give someone some really good information for free that leads to wanting to talk to you again.... that is pretty effective!
Again, which is more effective here?
Good info, thanks.
How did you get experience, when everyone requires experience?
Much simpler just to go the real estate route,perhaps sourcing properties.
You gotta start somewhere.
The key is talk to everyone in your local city.
If you see a apartment,house with a name & cell phone #, call the person, talk about it and make a deal. It can be done in your free time or even after your day job or break time of your day job
Real Estate Language and Vocabulary: "Driving For Dollars"
Get some books from BAM/Barnes and Nobles about Real Estate
When you start, don't expect to make a successful immediately
It doesn't work that way
Here is the hypothetical example:
You have talked to: 100 People
People who said No: 85 People
People who said Maybe: 7 People
People who said "I will see What I can do": 5 People
People who said I think so: 3
1 Person who will say yes to the deal: 1 Person
So in between, you will accumulate work experience, knowledge, what to do, what not to do etc
This of course assumes that a) the person lives in a city and b) has a day job.
Depending on what you're selling and the industry you're in, something that works even better than cold calls and cold email is direct mail sent through the postal service.
Many entrepreneurs highly underestimate direct mail and think of it as "marketing of yesterday." They couldn't be more wrong.
Almost anything with a good Customer Lifetime Value.Here cold calling,cold postal letters (and cold faxes!) All come under similar legislation equivelant to can spam.
Of course emails are cheaper than calls, which is cheaper than post,which is cheaper than in-person.
@Dan_Cardone What are some good products and industries that direct mailing works with?
What do you think is a good lifetime value for those? $1000 to $10,000?Almost anything with a good Customer Lifetime Value.
Everything from advertising restaurants, vacation packages, supplements, online courses, seminars, dry cleaning, consulting, etc.
Those examples are all recent direct mail campaigns ive set up for my clients.
It all depends. What are all the cost associated with with your product or service? How much profit are you making from each sale? How much is the direct mail campaign costing you? Subtract that from your profit.What do you think is a good lifetime value for those? $1000 to $10,000?
What do you think 3 to 5 times costs?It all depends. What are all the cost associated with with your product or service? How much profit are you making from each sale? How much is the direct mail campaign costing you? Subtract that from your profit.
If its profitable then go for it.
The key is small scale testing. Dont send out 100k mail peices and hope for the best. Send out 500. Then change some things and send out another 500. A/B testing essentially. When you find a winner that is profitable, scale up.
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