Vigilante
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@Walter Hay has a megathread on here about sourcing products directly from manufacturers (in China or otherwise) and might have some specific experience in this industry.
@Vigilante might have some pointers about licensing and what kind of protections/patents you might want if you're going to explore this route.
Competition is stiff, so I might suggest you consider poking around before you dive in. Take it slow. You might have a hard time if you start out with a weak hand. Experience is the best teacher here. I would avoid inserting yourself in unknown wells. Are you thinking of doing this by yourself, or with a partner or two? Solo is probably the way to go. Charge up your batteries and commit to sticking in there for the long haul. You're not the first jockey to ride this horse, but you have a chance to do it big. Don't expect to get everything right the first time. Trust your feelings. Make sure though that unbridled passion doesn't overrule using your head.
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