Sharing for fun….
Here is an interesting way to make money from mailing lists – become the connector, or the middle-person, the broker, and make money by connecting people who are on the SAME list.
I come from the real estate investing world where we regularly target mailing lists of absentee-owners (landlords who have a different address than the property they own). If your list contains the date the house was purchased – BINGO!
Any absentee owners who bought within the last 3 years are ACTIVE BUYERS of real estate.
Any absentee owners who bought 15+ years ago are POSSIBLE SELLERS of real estate.
All on the same list – just bought at different times. You send a letter to the buyers asking them to contact you and let you know what they look for in properties, THEN you send a separate letter to possible sellers and ask them to call you and give you details of their property.
Then, you connect the buyers with the sellers…a broker the deal.
ONE LIST – JUST CONNECT THE BUYERS WITH THE SELLERS.
So, what If you have a list that isn’t real estate related?
Well, using the list to connect buyers and sellers can still work!
Jay Abraham tells the story of working with a business broker. They got hold of a list of all the Certified Public Accountants in the state of California.
They sent a letter to all 60,000 CPAs asking if they are ready to retire or sell their practice. 600 CPAs responded to the letter and said they were ready to sell.
Then, Jay and the business broker sent a 2nd separate letter to the other 59,400 CPAs who didn’t respond to the first letter…. and asked them if they wanted to BUY other CPA practices.
Then, they connected those who wanted to sell to those who wanted to buy CPA practices. They made 60 official transactions and the broker made around $1,000,000 that year. All from mailing two letters to ONE list.
: )
Here is an interesting way to make money from mailing lists – become the connector, or the middle-person, the broker, and make money by connecting people who are on the SAME list.
I come from the real estate investing world where we regularly target mailing lists of absentee-owners (landlords who have a different address than the property they own). If your list contains the date the house was purchased – BINGO!
Any absentee owners who bought within the last 3 years are ACTIVE BUYERS of real estate.
Any absentee owners who bought 15+ years ago are POSSIBLE SELLERS of real estate.
All on the same list – just bought at different times. You send a letter to the buyers asking them to contact you and let you know what they look for in properties, THEN you send a separate letter to possible sellers and ask them to call you and give you details of their property.
Then, you connect the buyers with the sellers…a broker the deal.
ONE LIST – JUST CONNECT THE BUYERS WITH THE SELLERS.
So, what If you have a list that isn’t real estate related?
Well, using the list to connect buyers and sellers can still work!
Jay Abraham tells the story of working with a business broker. They got hold of a list of all the Certified Public Accountants in the state of California.
They sent a letter to all 60,000 CPAs asking if they are ready to retire or sell their practice. 600 CPAs responded to the letter and said they were ready to sell.
Then, Jay and the business broker sent a 2nd separate letter to the other 59,400 CPAs who didn’t respond to the first letter…. and asked them if they wanted to BUY other CPA practices.
Then, they connected those who wanted to sell to those who wanted to buy CPA practices. They made 60 official transactions and the broker made around $1,000,000 that year. All from mailing two letters to ONE list.
: )
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