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I like <a href="http://www.namecheap.com" target="_blank" class="link link--external" rel="nofollow ugc noopener">Namecheap.com</a>. $8.88 reg fee which includes Whoisguard and they have prompt customer service. <br />
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Regarding Godaddy being "spammy"... since when did upselling become spam? Upselling is a very efffective biz practice. If a guy is ready to hand you money, why not ask <i>"would you like an apple pie with that?" </i> Mtg companies, fast food resturants, ecommerce businesses, etc., all use the techinique because it works.
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I'll use your fast food example of what these registrars would be like, if they were real Brick & Mortar businesses.<br />
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Register.com<br />
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You pull up to the Register.com store. The parking lot is nice and clean and no vagrants or people loitering. "Thank you for visiting Register.com may I take your order?" the voice on the drive-thru speaker box asks. "Yes, I would like to order the domain xyz.com". "Good choice. It's availible. Would you like to buy some hosting or perhaps an additional domain today?" the voice on the box repsonds. "No thank you" you reply. "OK, that will be $35 for one year and you receive discounts for additional years should you choose to buy them, please pay at the window". You pay at the window and are finished.<br />
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Easy enough.<br />
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GoDaddy.com<br />
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You pull into the GoDaddy.com parking lot. The second you pull in someone jumps out and slams a big sign in front of your car with a picture of Danica Patrick on it. The man yells at you "Hey buddy!! Domain names are 8.95 a year here!" "Umm..Ok" you respond. The man then just stands there with the sign refuses to move out of the way, so you have to drive around him. You proceed to the speaker box and stop. Nobody helps you at the box so you say "Hello?" A voice comes on and asks "So how much hosting would you like to buy? You can save 20%!" You're confused. "I just want to buy a domain name" you say. "You have to tell that to the NEXT box. This box is for hosting. So how much hosting would you like to buy, buddy?" the voice responds. As you look ahead you don't see another box. "But there's not another box" you reply. The lady replies back, "Sorry, this box is not a customer service box, it's for ordering hosting". At that moment a dirty looking guy starts banging on the trunk of your car shouting "Buying domain names in bulk is cheaper!!". <br />
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You start to panic and look for another box. You notice there IS another speaker box, but it's located on the passengers side of the car making it difficult to communicate with. You hit the gas. No sooner than you do that, two people jump out in front of your car. One is screaming "custom logo design!" The other nutcase is yelling "Earn money on parked domains!". You hit the gas and they jump out of the way. You get to the box. "I would like to order xzy.com" you scream out the passenger window. Your request is ignored. A recording comes on and for the next ten minutes the box plays a recording of a long list of other domains you could potentially buy. "Thanks, but no thanks" you say at the end. A voice comes on. "Thank you. Your domain is availible. Please proceed to the next box". As you start to roll up, a giant stop sign pops up in front of your car. The same dirty guy that was banging on your trunk a minute ago, is now banging on your hood. <br />
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He starts screaming "STOP! You've found a great domain...Now protect your name, increase your traffic and more!!!!"<br />
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You're really pissed now and ask the man to move out of the way. He says "If you order more domains right now, I will move out of the way. Otherwise, you're going to have to get out of your car, walk 200 yards acrcoss the parking lot next door, and hit that little switch on the wall in order to deactivate the stop sign."<br />
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"But it's 100 degrees outside" you say. "The domain is only $8.95. Do you want the domain or not?" he replies. "OK", so you get out, walk all the way and hit the switch then walk back to your car. As you are walking back, you notice the guy with the Danica Patrick sign is now fist fighting with a customer in the parking lot. <br />
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You get back in your car and the man is still standing there with the sign. "What now? I walked my a$$ all the way over there and hit the switch! WHAT NOW?" <br />
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He flips the sign around. It says "Registration Process Expired" on it. The man starts to scream "Your session has expired following 20 minutes of inactivity!!!" He then starts to laugh and you and tells you that you have to drive around and start all over. Meanwhile the guy in the car behind your has overheard what you were trying to order and saw you get rejected, and he is now stealing your domain name.<br />
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THIS is GoDaddy.com for you...</div>