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month to month $100 a month includes private training sessions weekly.
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Without reaching the conclusion that seems obvious to everyone else, this part here seems to be the hangup from my vantage. <br />
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Let's take two different gym franchises, both are making great money and expanding right now. At the $100 per month category, you have Orange Theory. There are no one-on-one training included, but the workouts are coached and scheduled ahead of time and use some gimmicky tech. People love it.<br />
I'm not the target demographic and my opinion is it's an expensive workout.<br />
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On the flip side, you have Planet Fitness, also expanding and growing, and netting thousands per location per month. They get you in on $10 per month, and try to upsell you to the $20 per month plan which includes tans and sauna and whatever else. They don't allow anyone to actually try there, or care there, or workout hard there. I'm definitely not the target demographic, but again, people are signing up left and right.<br />
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I highlighted that portion of the quote because that's where YOUR time is fixed. If you can hire cheap enough trainers, then it's not a problem, but if it's nearly always YOU that has to show up for these sessions, then you have a job, not a business. This must change.<br />
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I think there's certainly a value in having a one on one meeting with a trainer to discuss workout regimen, progress, advice, nutrition, goals, etc. Is this worth $100? Can you get enough people signed up in such a model to reach economy of scale?<br />
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I don't know. I can only look at what is out there that's already working well. If I were in your shoes, I'd look really hard at what these successful franchise style gyms are doing to see what I could take.<br />
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Best wishes to you!</div>
