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There are around 200k subscribers, plenty of active users. I've been part of this community on reddit for the last couple of years, and was part of a related community a couple years prior, AND have been part of the wider community that this community is morphing into for 15 years. -- it used to be quite laser-focused, but is now becoming more about general self-improvement. Having gone from zero to almost-hero, I am well aware of the desperate pain-points of the community, and helping solving those problems definitely aligns with my values.
The strategy is as follows:
Would you attack it from this angle, or perhaps from a content marketing perspective? - that is, build great content and share that with the subreddit, use that to build traction.
I'm more than confident I can provide a very well-tuned platform for this particular audience, and a platform that doesn't really exist at the moment. Of course, I would use other avenues to gain traction, but this subreddit would be the initial target.
Anybody tried anything like this before?
The strategy is as follows:
- build a platform that provides a much better experience (content, features, value) for this community than the subreddit -- people must experience a major AHA moment within seconds of visiting my platform and be drawn in the more they interact with it
- provide a way to automatically import a user's reputation/content by just their reddit username (will automatically send a PM with verification link from a throwaway account)
- possibly import my own content from the subreddit to pad out the platform and give initial visitors immediate value
- give the existing mods of the subreddit control over the new platform, while also enticing them with more rewards for their moderation (exposure, recognition, money/profit share, tools)
- scrape the reddit and get in touch with most active contributors and invite them across
- make post on the main subreddit (with permission from mods) telling them what I've built and asking for feedback
- learn, measure, monetise, improve ad infinitum
Would you attack it from this angle, or perhaps from a content marketing perspective? - that is, build great content and share that with the subreddit, use that to build traction.
I'm more than confident I can provide a very well-tuned platform for this particular audience, and a platform that doesn't really exist at the moment. Of course, I would use other avenues to gain traction, but this subreddit would be the initial target.
Anybody tried anything like this before?
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