We all have our reasons for wanting to either start or grow a fast lane business. Some do it to live lavish lifestyles where you dictate your freedom, where you live, and adventures you take on. Some do it to build something for their family - a generational business that makes long lasting impact. Whatever the reason may be, you must always have a goal in site.
Now, if anyone is like me, you know you must have a grand goal (long term) and goals along the way, building on whatever process you've created or are creating to get their but everything doesn't always work out. You may go weeks ... months before your process takes form and generates revenue (or whatever the desired outcome is). During this time, you will stumble. You will have failures. You will have moments of doubt (unless your mind is rock solid
). Through all of this, though, you must remember to do one thing ... celebrate your micro wins but do not lose site of the end goal.
I launched a new brand on Amazon a few weeks ago. I had researched a niche, found a great product and great complimentary products that I can build a really great business out of that can withstand the fly-by night businesses that many Amazon businesses represent. I placed a decent sized order for inventory and received it about 3 weeks ago. I shipped the inventory in and when it went to Amazon ... I froze. It was like I was afraid of success. I knew exactly what had to be done to get where I needed to be but I had all these doubts in my head. "Will customers like my product?" "Am I selling the right product?" "Why would they buy this off of me?". For days I let the inventory sit at Amazon, taking no action. What was I afraid of?
One day, I woke up and said enough is enough. I turned on Amazon PPC and got to work. In two days, I got up to 15 units/day, some days as high as 20+ units. For a brand new brand, this was great! I thought I had made it! Pop the champagne ... wrong. I became comfortable with my newfound "success". I celebrated this win but lost site of the end goal and in doing so, ran out of inventory. This put an immediate halt to any cash flow coming in and had me scrambling to figure out how to replenish and replenish quickly. Luckily, I had more inventory in on the way but I've been OOS for what's going to be a week in total, losing almost $5K (or more) in revenue and loss of keyword ranking, right before the biggest selling season in retail. I had celebrated my micro win but lost site of my end goal and I'm now paying the price.
Entrepreneurship is hard. Anyone who tells you otherwise is a fool. You have to sacrifice more than the next person to get to where you want to go but don't celebrate too early. Some days will absolutely SUCK. No energy to work, no motivation to keep pushing - but you have to do it. My room mate told me about this when I moved to Scottsdale in May that you have to celebrate your micro win's up to your main goal and it finally clicked.
I hope this story resonates with someone. I know I struggle with the thought of "failure" often and any "micro win" feels like a "major" win but I've now learned to take your micro win's and compound them to get to your end goal, whatever that may be.
Now, if anyone is like me, you know you must have a grand goal (long term) and goals along the way, building on whatever process you've created or are creating to get their but everything doesn't always work out. You may go weeks ... months before your process takes form and generates revenue (or whatever the desired outcome is). During this time, you will stumble. You will have failures. You will have moments of doubt (unless your mind is rock solid
). Through all of this, though, you must remember to do one thing ... celebrate your micro wins but do not lose site of the end goal.I launched a new brand on Amazon a few weeks ago. I had researched a niche, found a great product and great complimentary products that I can build a really great business out of that can withstand the fly-by night businesses that many Amazon businesses represent. I placed a decent sized order for inventory and received it about 3 weeks ago. I shipped the inventory in and when it went to Amazon ... I froze. It was like I was afraid of success. I knew exactly what had to be done to get where I needed to be but I had all these doubts in my head. "Will customers like my product?" "Am I selling the right product?" "Why would they buy this off of me?". For days I let the inventory sit at Amazon, taking no action. What was I afraid of?
One day, I woke up and said enough is enough. I turned on Amazon PPC and got to work. In two days, I got up to 15 units/day, some days as high as 20+ units. For a brand new brand, this was great! I thought I had made it! Pop the champagne ... wrong. I became comfortable with my newfound "success". I celebrated this win but lost site of the end goal and in doing so, ran out of inventory. This put an immediate halt to any cash flow coming in and had me scrambling to figure out how to replenish and replenish quickly. Luckily, I had more inventory in on the way but I've been OOS for what's going to be a week in total, losing almost $5K (or more) in revenue and loss of keyword ranking, right before the biggest selling season in retail. I had celebrated my micro win but lost site of my end goal and I'm now paying the price.
Entrepreneurship is hard. Anyone who tells you otherwise is a fool. You have to sacrifice more than the next person to get to where you want to go but don't celebrate too early. Some days will absolutely SUCK. No energy to work, no motivation to keep pushing - but you have to do it. My room mate told me about this when I moved to Scottsdale in May that you have to celebrate your micro win's up to your main goal and it finally clicked.
I hope this story resonates with someone. I know I struggle with the thought of "failure" often and any "micro win" feels like a "major" win but I've now learned to take your micro win's and compound them to get to your end goal, whatever that may be.
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