<div class="bbWrapper">To answer your original question -- No, site doesn't look spammy. Looks very crisp and clean.<br />
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As someone with some extensive web development experience, though, I'd like to offer up a couple pointers:<br />
1. Like everyone echoed out thus far, <b>it takes a minute to figure out what your website is all about</b>. If your leads / visitors are warm leads and already know when they visit, this is a non issue (You easily check how "warm" your leads are by installing some analytics on your wordpress -- you can see where your visitors come from. If its a direct link -- that is, they type in your URL and visit direct without a search engine, these are piping hot leads and they already know your deal.).<br />
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If, however, your traffic is coming from blog referrals, grassroots efforts, etc. these people have no idea what your site is about and you might want to have a hero section that briefly explains it -- I only found out because I hovered over your logo and saw your SEO text -- "Online Fitness Mag". If you want to be less intrusive, maybe toss in a website subtitle -- eg, "The ONLY Fitness Reference You Will EVER Need.", and do a pull right in your header so it doesn't interfere with the blog flow you already have setup.<br />
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2. <b>The Call to Action on the left hand side is... well, it's pretty bad</b>. It could be much worse, but there is room for improvement there. "Wanna get twice weekly free tips?" Free tips on what? I've been on your site for a grand total of three seconds, and the Email List Popup rears its ugly head. Cold Leads are going to see this, close it, figure out what the website is, then realize that they want to have updates, but alas, they closed the call to action / subscription link, and youre out a subscriber. Be more specific -- What am I getting tips regarding? Why should I care?<br />
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3. <b>How do you plan to monetize this thing?</b> Advertising / Affiliate Links? If this is the route you want to go, you probably want to write articles about the very things youre trying to sell. I don't know about anyone else, but when I first visited the site, I saw an advertising for some goal setting software. Why not write a few articles about how the very thing you're pushing on the right hand s</div>