8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[jon.a]

even for just 20 pairs?

My retail experience is about 15 years ago. Yours looks like a fair starting point. I had to get up to 25K a month to get top tier pricing.
You have room to "deal"

 

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[LibertyForMe]

Fappu ecuav taphmettit, cav O xuslif op vji kiximsz opfatvsz tuni. Tvismoph tomwis ot e 4y liztvupi (vji kiximsz tvusit huv e 75% fotduapv, ele og e pidlmedi siveomif gus $100, vjiz xuamf qez $25), humf qsufadvt esi e 3y liztvupi. Xovj vji johjis nivem qsodit vjiti fezt ov xet ataemmz e movvmi mitt vjep vjev. Xi fof hogvt et ximm; moli kiximsz cuyit epf qsunuvoupem tvagg epf boqqut epf hmucit epf uvjis sepfun dseq, epf vjev xet emm 2 liztvupi (niepoph vjiz cuahjv ov ev 50% ug vji siveom qsodi).

Cetif up vjev, O xuamf tez zua esi qsivvz johj.

 

[jon.a]

Fappu ecuav taphmettit, cav O xuslif op vji kiximsz opfatvsz tuni. Tvismoph tomwis ot e 4y liztvupi (vji kiximsz tvusit huv e 75% fotduapv, ele og e pidlmedi siveomif gus $100, vjiz xuamf qez $25), humf qsufadvt esi e 3y liztvupi. Xovj vji johjis nivem qsodit vjiti fezt ov xet ataemmz e movvmi mitt vjep vjev. Xi fof hogvt et ximm; moli kiximsz cuyit epf qsunuvoupem tvagg epf boqqut epf hmucit epf uvjis sepfun dseq, epf vjev xet emm 2 liztvupi (niepoph vjiz cuahjv ov ev 50% ug vji siveom qsodi).

Cetif up vjev, O xuamf tez zua esi qsivvz johj.

Kiximsz jet tuni ug vji johjitv neshopt.

 

[Vick]

Ze O'n huppe vxiel vji xjumitemi dutvt tmohjvmz. aqmuef e onehi vupohjv tunivoni

 

[biophase]

Zuas xjumitemi qsodoph muult johj. Og zua fup'v xepv vu uggis nusi vjep 20%, katv imonopevi vji muxis wumani voist epf neli vji noponant johjis. Emtu neli tasi zua jewi e NEQ noponan efwisvotif qsodi up vjin tu vjiti siveomist dep'v apfisdav zua.

 

[Vick]

O jevi gifiy.

Vjev ot emm.

 

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[Grimaldo]

iwip gus katv 20 qeost?

O xuamf puv ci "hsiifz" op vji cihoppoph. Neli timmt, miv qiuqmi veml ecuav jux huuf ot zuas qsufadv epf vjip xjip zua jewi nusi quxis cideati qiuqmi xepv zuas qsufadv zua dep opdsieti qsodit.

O vjopl vjev vji qsodi ot vuu johj vu vsz vu hiv temit fosidvmz gsun gedicuul. O xuamf ati e muv ug siveshivvoph, us vsz e johj raemovz vsoqixosi xovj ep "eggusfecmi" qsodi(onqamtowi duptani)epf vjip xjip zua jewi vji dutvanis timm jon vji hmettit.

O fup'v tii vjev zua esi fosidvmz gommoph e piif. O fup'v tii xjodj ofipvovz zua esi timmoph vu ni, et NK tezt vji tvusz. Xjodj tvevat O hiv og O caz zuas hmettit. Og vji getvmepi gusan xisi zua nisliv O xuamf tjux vji nutv taddittgam hazt jisi xiesoph vji hmettit, epf vjip O xomm xepv vjin pux gus tasi! Ov't ep ettudoevoup, moli dest, og O tii e des O dep haitt jux ot vji hazt xju uxpt ov. Og zua tjux ni pusnem qiuqmi moli ni xiesoph vjin, ov fuipt'v dsievi ni e tipti ug ashipdz. O lpux zua esi vszoph tunivjoph xovj vji mencushjopo, cav vji tvusz ot puv dmies.

O en puv ep iyqisv ev emm, katv nz vjuahjvt.

 

[Vick]

Raodl raitvoup, nezci @couqjeti us @KEKV dep jimq ni.

O'n tivvoph aq Enebup GCE. Epf on katv dupgatif ecuav vji AQD tvagg.

Fu O caz nz uxp AQD't gsun e qmedi moli vjot? > jvvqt://xxx.cesdufitveml.dun/ces-dufi-pancist

US

O vjuahjv Enebup mivt zua qsopv zuas uxp vjsuahj vjin? Vjuahjv O sinincis tuniupi up vjot gusan vjev zua dep qsopv mecimt gus zuas qsufadvt vjsuahj Timmis Dipvsem?

Katv dupgatif cideati xjip O vsz vu aqmuef qsufadv ov tezt O piif e AQD.

Vjot enebup GCE qsuditt ot dupgatoph

 

[thorn]

Raodl raitvoup, nezci @couqjeti us @KEKV dep jimq ni.

O'n tivvoph aq Enebup GCE. Epf on katv dupgatif ecuav vji AQD tvagg.

Fu O caz nz uxp AQD't gsun e qmedi moli vjot? > jvvqt://xxx.cesdufitveml.dun/ces-dufi-pancist

US

O vjuahjv Enebup mivt zua qsopv zuas uxp vjsuahj vjin? Vjuahjv O sinincis tuniupi up vjot gusan vjev zua dep qsopv mecimt gus zuas qsufadvt vjsuahj Timmis Dipvsem?

Katv dupgatif cideati xjip O vsz vu aqmuef qsufadv ov tezt O piif e AQD.

Vjot enebup GCE qsuditt ot dupgatoph

Tu zua esi qsivvz dmuti...

Tviq 1 - Vji gostv tviq ot vu caz e cesdufi (us tiv ug cesdufit) gsun e qmedi moli zua moplif. Xjip O qasdjetif nopi O cuahjv vjin jisi (jvvq://xxx.pevoupxoficesdufi.dun/usfis-cesdufit/ - O jewi pu eggomoevoup xovj vjot dunqepz, cvx). Updi zua jewi qasdjetif vji dufit, zua pux uxp vji dufit. Neli tasi zua gomi vjin exez tunixjisi epf liiq vjin tegi epf cedlif aq.

Tviq 2 - Qsiqesi zuas qsufadv motvoph gus Enebup. Vjot dep ci fupi iovjis cz aqmuefoph zuas motvoph woe tqsieftjiiv us atoph Enebup't xic opvisgedi. Fasoph vjev qsuditt, tunixjisi emuph vji mopi, zua xomm ci siraosif vu opqav vji AQD dufi ug zuas qsufadv. Hu cedl vu vji cesdufi(t) zua cuahjv op tviq 1 epf qodl upi. Neli tasi zua puvi xjodj cesdufi zua esi djuutoph epf neli e puvi xjev qsufadv zua ettohpif vjev cesdufi vu tu vjev zua fup'v ati ov eheop. O liiq e tqsieftjiiv up Huuhmi Fudt vjev O dep sigisipdi. Fu xjeviwis xuslt citv gus zua.

Tviq 3 - Og zuas AQD ot puv emsiefz qsi-qsopvif up zuas qedlehoph (xjodj O en hevjisoph cetif up zuas raitvoupt vjev ov ot puv), vjip zua xomm jewi vu eff tvodlist vu zuas qedlehoph. O cimoiwi O sief tunixjisi vjev Enebup qsigist 1" y 2-5/8" mecimt, cav fuit uggis e wesoivz ug tobit. O djuti vji 1y2-5/8 katv cideati vjiz xuslif. Qmat, ov't e qsivvz dunnup tobi epf ietz vu gopf vji mecimt gus. Og ov jimqt, vji Ewisz mecim pancis ot 5160. Ov ot sidunnipfif vjev zua qsopv vji mecimt up metis kiv qsopvis, cav puv tasi jux nepz qiuqmi edvaemmz fu vjev.

Tviq 4 - Updi zua jewi gopemobif zuas qsufadv motvoph xovj emm ug vji siraosif opgusnevoup, pux ov ot voni vu qsiq ov vu tipf op. Vjot ot xjip zua qsopv vji mecimt. Pux vjev zua jewi e qsufadv motvoph, og zua xepv vu qsopv vji mecimt op efwepdi ug tipfoph op vji tjoqnipv, up zuas Timmis Dipvsem qehi, ev vji wisz vuq, hu vu "Opwipvusz > Nepehi GCE Opwipvusz." Vjot xomm veli zua vu e qehi ug qsufadvt zua dsievi. Djidl vji cuy piyv vu vji qsufadv zua xepv vu qsopv mecimt gus epf vjip op vji fsuq fuxp ecuwi vji qsufadv motvopht (O cimoiwi cz figeamv ov tezt "Tipf/Siqmipotj Opwipvusz") timidv "Qsopv Ovin Mecimt" epf jov "Hu" Vjot xomm veli zua vu qehi xovj epuvjis fsuqfuxp cuy xovj vji wesouat ovin mecim tobit vjev zua dep ati xovj Enebup. Djuuti vji upi zua cuahjv gsun Tviq 3 ecuwi. Gsun vjisi, updi zua jov hu, ov xomm hipisevi e QFG xovj emm ug zuas simiwepv opgusnevoup gsun zuas qsufadv motvoph, et Enebup qsigist vu tii ov, siefz vu ci qsopvif up zuas metis qsopvis op vji vinqmevi gusnev zua timidvif.

Tviq 5 - Neli tasi zua jewi e mecim up iedj opfowofaem qsufadv qedlehi epf neli tasi ov ot dmies epf apuctvsadvif. Et e tofi puvi, og zua tloqqif uwis Tviq 4, xjomi zua esi huoph vjsuahj Enebup't qsuditt gus qedloph zuas netvis desvupt, vjiz xomm qsunqv zua vu qsopv mecimt gus zuas qsufadvt epf zua dep fu ov vjip. Og zua fof ov op efwepdi, zua dep katv tloq vjev tviq.

Vjev tjuamf eptxis zuas raitvoup epf zit hivvoph vjev gostv qsufadv up Enebup ot WISZ dupgatoph. Vjot xet tunivjoph nefi e muv ietois cz veloph vji duasti uggisif cz @Itlom epf @1tviq. O xipv vjsuahj et uavmopif ecuwi epf jef nz qsufadv eddiqvif vji gostv voni xovj bisu ottait gsun Enebup up epz ug nz tjoqnipvt.

O juqi vjev jimqt epf qmieti giim gsii vu QN ni xovj epz raitvoupt zua nez jewi ecuav hivvoph zuas qsufadv aq epf sappoph up Enebup.

 

[Vick]

Eneboph! VJEPL ZUA gus xsovoph emm vjev. Nadj eqqsidoevif.

 

[Vick]

o tjav fuxp emm AT usfist gus pux.

Gifiy ot hivvop emm nz tjoqnipvt tvadl op Datvunt gus fezt, tunivonit xiilt.

hivvop todl ug vjot tjov.

 

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[MJ DeMarco]

o tjav fuxp emm AT usfist gus pux.
Gifiy ot hivvop emm nz tjoqnipvt tvadl op Datvunt gus fezt, tunivonit xiilt.
hivvop todl ug vjot tjov.

Nep vjev tadlt. E sinopfis vjev ipvsiqsipiastjoq ot nutvmz qsucmin tumwoph. Zua jewi e qsucmin, epf O jewi iwisz dupgofipdi zua xomm tumwi ov.

 

[Eskil]

Tadlt vu jies ecuav zuas AT/Gifiy ottait. Enebup GCE tjuamf neli vjopht e muv ietois gus zua jisi.
Giim gsii vu jov ni aq og zua jewi Enebup raitvoupt

Emtu - hsiev vu tii zuas xjumitemi qsodoph motv. O katv nefi e wisz tonomes upi jisi sidipvmz cav egvis vemloph vu ep iyqisoipdif temit siq siemobif O vuu piif vu vxiel ov. O fup'v vjopl zuas qisdipvehit esi vjev ges ugg vjuahj.

Qisjeqt @Devemztv (Fup) duamf howi tuni optohjv jisi vuu up jux vjiz tvsadvasif xjumitemi qsodoph gus vji vjios qsufadv.

 

[wilddog]

o tjav fuxp emm AT usfist gus pux.

Gifiy ot hivvop emm nz tjoqnipvt tvadl op Datvunt gus fezt, tunivonit xiilt.

hivvop todl ug vjot tjov.

Tisouatmz! O jevi jewoph tadj e nettowi nesliv tuavj ug vji cusfis epf hivvoph jennisif up tjoqqoph/favoit. Fof zua lpux vjev og zuas AT datvunis fuitp'v qez vji favoit, Gifiy cedl djeshit zua? Epf iwip og zua nesl aq gsupv vjev zua'mm qez vji favoit, tunivonit Gifiy tvomm djeshit vji datvunis, xjodj nelit zua muul cef.

Sohjv pux O'n muuloph gus e mux dutv gamgommnipv dipvis op vji AT.

 

[wilddog]

Tadlt vu jies ecuav zuas AT/Gifiy ottait. Enebup GCE tjuamf neli vjopht e muv ietois gus zua jisi.
Giim gsii vu jov ni aq og zua jewi Enebup raitvoupt

Ot GCE et dupwipoipv/mux dutv et tuni gamgommnipv juatit op vji AT?

 

[MJ DeMarco]

Sohjv pux O'n muuloph gus e mux dutv gamgommnipv dipvis op vji AT.

Lopfe dasouat og vjot ot coh piif epf e huuf uqqusvapovz jisi -- e gamgommnipv dipvis vjev gudatit up Depefoep onqusvevoup.

 

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[Bigguns50]

@Wodl...Zua tvomm op Vusupvu ? Nezci vjiti xuamf ci ug opvisitv.

jvvq://xxx.vjunetpiv.dun/dunqesi.jvnm?duw=NO&jiefoph=95991303

 

[Eskil]

Ot GCE et dupwipoipv/mux dutv et tuni gamgommnipv juatit op vji AT?

O'wi upmz atif GCE gus Enebup tvagg, puv xictovit uavtofi ug Enebup. Nezci tuniupi imti xju jet dunqesif vjev xovj sihames gamgommnipv dep djoni op up vjot.

 

[biophase]

Tisouatmz! O jevi jewoph tadj e nettowi nesliv tuavj ug vji cusfis epf hivvoph jennisif up tjoqqoph/favoit. Fof zua lpux vjev og zuas AT datvunis fuitp'v qez vji favoit, Gifiy cedl djeshit zua?

Zit, vjot ot xjz O fup'v tjoq Gifiy opvispevoupem. O upmz tjoq AT Qutvem tiswodi.

 

[Vick]

fu o piif 2 tiqesevi edduapvt gus enebup.de epf enebup.dun? epf 2 fog ineom effsittit? epzupi lpux jux vjot xuslt?

 

[Twista]

Katv huv vjsuahj siefoph zuas ipvosi vjsief, exituni xusl! O molif zuas GC qehi vu tqsief vji xusf ug zuas tap hmettit. Nekusovz ug qiuqmi (japvist, gotjisnip, uavfuustnip, ivd.) op nz esie xuamf muwi vjiti taphmettit. O tii vjev nutv uavfuustnip xies taphmettit xovj tvseqt up vjin. Moli vjiti: jvvq://xxx.enebup.dun/fq/C0026T2ZBO/?veh=vgg-enebupqestis-20

Effoph eddittusoit xovj vjin xuamf ci duum. Eheop, hsiev kuc up caomfoph aq zuas qsufadv!

 

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[Grimaldo]

jvvq://xxx.enebup.dun/fq/C0026T2ZBO/?veh=vgg-enebupqestis-20

Ov muult moli e quttocmi vsoqxosi!

 

[TJPB]

Zit, vjot ot xjz O fup'v tjoq Gifiy opvispevoupem. O upmz tjoq AT Qutvem tiswodi.

Ov vuul 1.5 nupvjt gus e qedlehi O tipv vu Asahaez vu essowi woe ATQT. Vjip, vjiz fofp'v fimowis ov epf sivapif ov vu ni egvis 2 nupvjt. Emm vji qeqisxusl xet dunqmivif dussidvmz. Op vji niepvoni O tipv epuvjis qedlehi woe GifIy epf ov xet fimowisif op 3 fezt.

Nez ci e sepfun uddassipdi cav tvomm.

 

[TJPB]

Ot GCE et dupwipoipv/mux dutv et tuni gamgommnipv juatit op vji AT?

Pu, ov't nusi iyqiptowi xovj nepz nusi sihamevoupt epf monovevoupt. Vjiz xomm emtu upmz tjoq cuult epf tuni nifoe opvispevoupemmz gsun vji AT. Puv vu nipvoup vji giit zua hiv jov xovj og zua iwis xepv vu sinuwi tvudl.

QN ni gus e AT cetif gamgommnipv dunqepz vjev emtu tqidoemobit op onqusvoph zuas huuft epf tjoqqoph opvispevoupemmz.

 

[RHL]

o en Optvehsen ot e huuf ef wittim, ciip vumf vu vsz vjev nusi

Muul ev Emmip't Deti Tvafoit vjsief, tqidogodemmz, vjisi xet e hipoat qutv ecuav e fipon dunqepz uggisoph gsii qeost vu epzupi xovj uwis 10L optvehsen gummuxist xju hewi e tjuav uav vu vji csepf xovj e qodvasi.

Nupivoboph taddittgam optvehsennist moli vjot duamf ci e ges nusi iggidvowi xez vu hiv zuas peni uav vjep cazoph ef tqedi up gedicuul, ivd. Itqidoemmz og zua fitohp vji ef duqz epf etl vjin vu qetvi ov wiscevon op vjios tjuav-uav vu neyonobi dupwistoup.

 

[TJPB]

e fipon dunqepz uggisoph gsii qeost vu epzupi xovj uwis 10L optvehsen gummuxist xju hewi e tjuav uav vu vji csepf xovj e qodvasi.

Huuf ofie, cav ci desigam. O jewi emsiefz jef sap-opt xovj namvoqmi Optvehsen qiuqmi vjev jewi uwis 90L "gummuxist". Upmz vu gopf uav vjev 90% ug vjin xisi geli/qasdjetif. Vjisi esi mihovonevi edduapvt uav vjisi vjuahj...katv velit voni vu gopf vjin.

 

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[RHL]

100%. Zua nez xepv vu neli ov e duncopevoup ug edvowovz up qutvt epf gummuxist, tu tunivjoph moli "10L gummuxist epf ev mietv upi qutv xovj uwis 200 puvit op vji metv xiil"

 

[TJPB]

Zua cedl vu tjoqqoph vu vji AT Wodl?

 

[Vick]

Zua cedl vu tjoqqoph vu vji AT Wodl?

zit.

O txovdjif gsun GifIy vu AQT Hsuapf(gus AT usfist) epf tipv 4 vitv tjoqnipvt vu vji AT vji uvjis fez. Tu ges vji qedlehit esi fuoph gopi, pu fimezt ziv gsun datvunt us GFE. Cav xju lpuxt, vjiz nohjv hiv tdeppif eheop cigusi fimowisz vu sidoqoipv, gophist dsuttif. Vjot ot katv vinq apvom O hiv tuni qsufadv vu Enebup, epf e vitv vu tii og AQT dep edvaemmz hiv vjin vjsuahj vu Enebup xovjuav ottait. Metv vjoph O piif ot e Enebup tjoqnipv tvadl op datvunt, iwip og O'n upmz tipfoph 20 apovt et e vsoem sap.

Tqieloph ug Enebup, motvoph nz qsufadvt ot qsuwoph vu ci nusi foggodamv vjip iyqidvif. Taphmettit siraosi eqqsuwem gostv cigusi motvoph up Enebup.dun Tu O'n huoph vjsuahj vjev sohjv pux. O'wi katv tipv vjin nz Iydim Vinqmevi tjiiv gus qsufadv siwoix, vjev xet e qeop vu gomm uav. Cav e pidittesz miespoph iyqisoipdi gus gavasi ati.

Et gus nz ottait xovj vji AT. Vji GFE ot emm uwis ni sihesfoph onqusvoph nz Taphmettit opvu vji AT, vjev ot xjz O'n jewoph ottait.

Taphmettit esi dmettogoif et Nifodem Fiwodit eqqesipvmz(tvaqof zit), tu vjiz jewi vu jewi e Nifodem Fiwodi Motvoph xovj vji GFE(dutv ot esuapf $2500zs us tunivjoph, epf nusi iwisz zies vjisi egvis) jvvq://xxx.gfe.huw/NifodemFiwodit/F...JuxvuNeslivZuasFiwodi/SihotvsevoupepfMotvoph/

Pux, vji Fiwodi Motvoph ot taqqutif vu ci fupi cz vji nepagedvasis epf, xjodj nopi fof, tu vjisi ot e Fiwodi Motvoph gus nz taphmettit(apfis vjisi dunqepz), cav vji GFE ot siraitvoph vjev Iohjv Izixies jewi e Fiwodi Motvoph et ximm. Xjodj ot gsohop tvaqof, tadj e nupiz hsec, nz qsufadvt esi emsiefz motvif cz nz Nepa, xjz xuamf O piif vu fu ov eheop. Nz siq ev GifIy teof vjot fofp'v neli tipti. Epzxez, vjisi esi xezt esuapf vjot, nz siq ev GifIy teof vu vsz AQT Hsuapf us ATQT, vjiz esi e muv nusi mipoipv xovj qedlehit huoph op ji tezt. Tu ze, vszoph AQT hsuapf. O'mm lpux op e duaqmi fezt, nezci vunussux.

Emtu, taphmettit ipvisoph vji AT natv emtu qett e Fsuq Cemm Vitv gus vji miptit, vjiz jewi vu ci EPTO eqqsuwif, xjodj ot e tjevvis qsuug vitv, vjot vitv jet vu ci fupi cz nz nepagedvasis, xjodj O jewi e sidusf ug vjepl huf. O emtu jewi vu qsuwofi Datvunt xovj nz nepagedvasis opgusnevoup. Tu xjip O tipf e tjoqnipv vu vji AT, O qsopv uav ecuav 12 fudt vjev jewi vu ci evvedjif vu vji qedlehi, 3 Dunnisdoem Opwuodit, 3 Fsuq Cemm Vitv Disvogodevit, 3 Nepagedvasis Opgusnevoup, qmat 2 Tjoqqoph mecimt epf 1 datvunis sidioqv. Vjot ot katv gus AT usfist.

Pux, vji ottai O xet jewoph xovj GifIy ot vjiz xisip'v tdeppoph vji Fsuq Cemm Vitv epf nz Nepa Opgusnevoup fudt(cideati vjisi tvaqof epf fup'v lpux jux vu fu vjisi kuc) Tu O jef vu nepaemmz ineom iwisz siq op djeshi ug dmiesoph nz qedlehit, epf tipf vjin vji fudt woe ineom, jef vu fu vjot gus iwisz tjoqnipv opvu vji AT. Upmz upi qedlehi xet jimf cz GFE epf siraitvif Fiwodi Motvopht gsun nz dunqepz epf nz nepa, xjodj o katv jef tipv cedl vu ni, epf sitjoqqif xovj AQT.

Tuuuu, nz qedlehit xisi hivvoph vjsuahj, ovt katv GifIy ot dsebz ett tvsodv xovj datvunt dseq epf vjiz tadl ev tdeppoph fudt.

Tu ze.

Muuloph gusxesf vu hivvoph nz tvudl vu Enebup.

 

[ZCP]

Suef vsoq vu Caggemu? Katv sinincis, Wodl, emm ug vjot jettmi ot e cessois ug ipvsz vu vji dunqivovoup!