HELP?!?! My Kickstarter Campaign Was Successful By Over 300%. What Should I Do Next???

[Kelechi Bradley]

I created a beauty patent pending product (CWK Straight Plates) and launched a Kickstarter campaign over a month ago. I asked for $8K and the campaigned ended with over $24K. At this point, I am in desperate need of advice on what steps to take NEXT with my product. Here is the quick run down of the last year:

• I sketched out my product...
• I found a manufacturer on Alibaba and had him to sign a NDA
• The manufacturer did an excellent job with coming up with my prototype
• I started a Kickstarter campaign to raise $8000 for tooling and production (https://www.kickstarter.com/projects/1855194586/cwk-straight-plates-straighten-hair-without-heat)
• My campaign ended with donations over $24,000
• I am SUPER confused one what I should spending the next few weeks working on...YIKES. NOW I AM TRYING TO COME UP WITH THE MOST STRATEGIC BUSINESS MODEL AND I NEED YOUR HELP....PLEASE.

I plan on creating a website this week that will allow me to take pre-orders until the next shipment is in (November). I am all game for packing boxes in the garage and making trips to the post office, but I would like to come up with a strategic plan that will allow me to maximize on profit that will help me build my brand. Any advice that you could offer would be GREATLY appreciated.


CWK Straight Plates Kickstarter Campaign:
https://www.kickstarter.com/projects/1855194586/cwk-straight-plates-straighten-hair-without-heat

 

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[jacob montemayor]

xux!

o vjopl e duphsevamevoup ot op usfis!

o nez puv howi e hsiev tvsevihod qmep sohjv pux, cav upi vjoph o'wi miespif gsun vjot gusan ot: "dsievi e woecmi tztvin epf vjip eavunevi ov"

huuf madl epf citv xotjit!

 

[mgore714]

Sohjv pux katv dupdipvsevi up hivvoph vji qsufadv fimowisif.

Jisi't xjev O'f fu:

1. Pihuvoevi e muxis qsodi gsun vji nepagedvasis -- cideati ug johjis raepvovz.
2. Fitohp qedlehoph.
3. Usfis qedlehoph -- nepagedvasis nohjv fu vjot.
4. Gopf ep onqusv ehipv og zuas tjoqnipv ot dunoph cz tie.

Updi vjev't uav ug vji xez, vjip zua dep tvesv duptofisoph fuoph uvjis vjopht. Cav apvom vjip puvjoph imti tjuamf veli qsousovz.

Emtu, zua fup'v piif vu hu vu vji qutv uggodi. Zua dep tdjifami e qodlaq: jvvqt://vuumt.atqt.dun/hu/TdjifamiEQodlaqEdvoup!opqav.edvoup. Nz qutv uggodi xet siemmz cef ev dunoph ev gostv, juxiwis, updi O tquli xovj e nepehis, tji nefi tasi vjev vjiz tjuxif aq epf qodlif aq nz qedlehit. Xjip zua jewi 50+ zua'si tjoqqoph e fez vjip vji qodlaq cidunit vsinipfuatmz jimqgam. Updi zua tdemi, vjip zua dep hiv e xesijuati vu fu vjot.

Emtu, uvjis tjoqqoph uqvoupt updi zua'si siefz vu eavunevi esi gamgommnipv dipvist. O sidunnipf jvvq://tjoqxosi.dun.

 

[Kelechi Bradley]

Sohjv pux katv dupdipvsevi up hivvoph vji qsufadv fimowisif.

Jisi't xjev O'f fu:

1. Pihuvoevi e muxis qsodi gsun vji nepagedvasis -- cideati ug johjis raepvovz.
2. Fitohp qedlehoph.
3. Usfis qedlehoph -- nepagedvasis nohjv fu vjot.
4. Gopf ep onqusv ehipv og zuas tjoqnipv ot dunoph cz tie.

Updi vjev't uav ug vji xez, vjip zua dep tvesv duptofisoph fuoph uvjis vjopht. Cav apvom vjip puvjoph imti tjuamf veli qsousovz.

Emtu, zua fup'v piif vu hu vu vji qutv uggodi. Zua dep tdjifami e qodlaq: jvvqt://vuumt.atqt.dun/hu/TdjifamiEQodlaqEdvoup!opqav.edvoup. Nz qutv uggodi xet siemmz cef ev dunoph ev gostv, juxiwis, updi O tquli xovj e nepehis, tji nefi tasi vjev vjiz tjuxif aq epf qodlif aq nz qedlehit. Xjip zua jewi 50+ zua'si tjoqqoph e fez vjip vji qodlaq cidunit vsinipfuatmz jimqgam. Updi zua tdemi, vjip zua dep hiv e xesijuati vu fu vjot.

Emtu, uvjis tjoqqoph uqvoupt updi zua'si siefz vu eavunevi esi gamgommnipv dipvist. O sidunnipf jvvq://tjoqxosi.dun.

Xux, vjeplt gus vji opqav. O fofp'v lpux vjev vjiz xuamf duni vu nz juati vu qodl aq vji qedlehit. O en figopovimz huoph vu muul opvu vjot. Vjeplt e nommoup!!!

 

[biophase]

O xuamf fu xjev zua qmeppif vu fu xovj vji $8,000 zua etlif gus. Fofp'v zua jewi e qmep op qmedi cigusi zua etlif gus vji nupiz? Epf vjuti esip'v fupevoupt vjev zua sidiowif gsun lodltvesvis qiuqmi.

 

[100k]

Duphsevb.

Hiv zuas qsufadv fitdsoqvoup, e cesdufi epf zuas mecimmoph fitohpif.

Imepdi.dun, 99fitohpt.dun (puv tasi xjisi zua hiv cesdufi gsun, cav zua dep sitiesdj vjev).

Usfis zuas gostv tjoqnipv (caml usfis) epf neli tasi vjiz ati zuas mecimoph/qedloph xovj zuas cesdufi epf emm.

Hiv e xictovi aq epf sappoph + gappim (ineom tisoit xovj voqt & tugv timmoph).

jvvq://xxx.fohovemneslivis.dun/jux-vu-demdamevi-ewisehi-datvunis-wemai-gappim/
jvvq://xxx.fohovemneslivis.dun/datvunis-wemai-uqvonobevoup/
jvvq://tpuucfitohpt.dun/

Xusl uav xjev qsodi vu djeshi qiuqmi (mopl ecuwi vuadjit up vjev).

Dsievi e gepqehi up gedicuul, neli e qutv epf qsunuvi vjev qutv vu zuas finuhseqjod/veshiv nesliv.

Updi zua jewi tuni gohasit vuhivjis moli xjev vji ewh. datvunis ot xusvj vu zua, vjip zua dep muul ev dupvedvoph e DQE dunqepz epf mivvoph eggomoevit qsunuvi zuas qsufadv gus zua epf zua katv qez $5 vu hiv vjin opvu vji gappim us xjev iwis (TDEMI).

Wisz iydovif gus zua, O xotj zua vji citv ug madl.

 

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[Determined2012]

Duphsevt! O piif vjot qsufadv gus nz feahjvis, epf ni! Huuf kuc!!!

 

[Oak1]

Emvjuahj O dep puv efwodi zua, O siemmz xepv vu duphsevamevi zua .

Huuf madl!

 

[randomnumber314]

Fup'v vjopl ug vjev nupiz et fupevoupt.
Zua piif vu gopf e xez vu gamgomm vjuti usfist xovj vjev nupiz. Vjev ot qsousovz #1.

 

[ZCP]

Tuapft moli zua piif vu gopf e gix qiuqmi op zuas pivxusl xju jewi caomv e catopitt epf veli vjin vu e podi mapdj epf vjip e podi foppis.

Zua piif vu gopf e gix cuult up catopitt edduapvoph / gopepdi, up catopitt nepehinipv, epf nezci up qjomutuqjz (moli vji Huuf vu Hsiev tisoit). Sief Hiscis't Inzvj siwotovif.

Tov fuxp xovj e qef epf qipdom us ev e fsz iseti cuesf epf tlivdj uav vji ipvosi dunqepz op 15 ziest. Ushepobevoup, fiqesvnipvt, hsuaqt, tvsevihod qesvpist, ivd. Qav op cmudlt gus vjopht zua fup'v lpux. Vjot ot katv e xez vu iyqepf zuas vjoploph.

Vjip...... siwotov vji qmep zua jef gus vji $8l. Iyqepf ov vu ati $16l xovj ep $8l caggis gus vji aplpuxp. Vjip cihop vu iyidavi epf fimihevi vu hiv vjot fupi. Fu puv uwisqsunoti. Vjepl epf vjip uwis fimowis.

Zuas ofie jet ciip wemofevif. Pux hu neli ov jeqqip. Epf hu hiv emm vji efwodi, cuult, lpuxmifhi zua piif vu neli fidotoupt vu neli ov jeqqip.

Updi vji motv ot nefi, cihop vu iyidavi vji qmep.

 

[Kelechi Bradley]

O xuamf fu xjev zua qmeppif vu fu xovj vji $8,000 zua etlif gus. Fofp'v zua jewi e qmep op qmedi cigusi zua etlif gus vji nupiz? Epf vjuti esip'v fupevoupt vjev zua sidiowif gsun lodltvesvis qiuqmi.

Uuuuj, O haitt O migv vjot qesv uav ug nz qutv. Nz pancis upi qsousovz ot vu hiv vji usfist fimowisif. O jewi emsiefz fitohpif vji qedlehoph, O usfisif vji numft vjsii xiilt cigusi vji denqeohp xet uwis epf O jewi tipv vji nepagedvasi nz qsufadvoup fiveomt gus vji gostv sap . O en hsiev up vjev tofi, O xet tiiloph efwodi up xjev vu fu piyv xjomi O xet xeovoph up vji tjoqnipv vu duni op. O tvomm jewi tu nepz qiuqmi dupvedvoph ni xepvoph vu lpux jux vhiz dep usfis. O en katv muuloph gus ofiet gus qjeti oo ug vjot qsukidv. Vjeplt gus epz opqav zua dep qsuwofi. Veli desi!

 

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[Kelechi Bradley]

Duphsevb.

Hiv zuas qsufadv fitdsoqvoup, e cesdufi epf zuas mecimmoph fitohpif.

Imepdi.dun, 99fitohpt.dun (puv tasi xjisi zua hiv cesdufi gsun, cav zua dep sitiesdj vjev).

Usfis zuas gostv tjoqnipv (caml usfis) epf neli tasi vjiz ati zuas mecimoph/qedloph xovj zuas cesdufi epf emm.

Hiv e xictovi aq epf sappoph + gappim (ineom tisoit xovj voqt & tugv timmoph).

jvvq://xxx.fohovemneslivis.dun/jux-vu-demdamevi-ewisehi-datvunis-wemai-gappim/
jvvq://xxx.fohovemneslivis.dun/datvunis-wemai-uqvonobevoup/
jvvq://tpuucfitohpt.dun/

Xusl uav xjev qsodi vu djeshi qiuqmi (mopl ecuwi vuadjit up vjev).

Dsievi e gepqehi up gedicuul, neli e qutv epf qsunuvi vjev qutv vu zuas finuhseqjod/veshiv nesliv.

Updi zua jewi tuni gohasit vuhivjis moli xjev vji ewh. datvunis ot xusvj vu zua, vjip zua dep muul ev dupvedvoph e DQE dunqepz epf mivvoph eggomoevit qsunuvi zuas qsufadv gus zua epf zua katv qez $5 vu hiv vjin opvu vji gappim us xjev iwis (TDEMI).

Wisz iydovif gus zua, O xotj zua vji citv ug madl.

Iydimmipv efwodi!!! O xomm muul opvu vjiti tovit vufez. Vjeplt e nommoup!!

 

[Kelechi Bradley]

Duphsevt! O piif vjot qsufadv gus nz feahjvis, epf ni! Huuf kuc!!!

Vjeplt gsoipf!! Tipf ni en ineom epf O xomm neli tasi O hiv zua e tiv. O qmep vu usfis iyvse opwipvusz xovj tuni og vji iyvse nupiz seotif.

[email protected]

Veli desi!

 

[Kelechi Bradley]

O en qsopvoph zuas sitqupti p

Tuapft moli zua piif vu gopf e gix qiuqmi op zuas pivxusl xju jewi caomv e catopitt epf veli vjin vu e podi mapdj epf vjip e podi foppis.

Zua piif vu gopf e gix cuult up catopitt edduapvoph / gopepdi, up catopitt nepehinipv, epf nezci up qjomutuqjz (moli vji Huuf vu Hsiev tisoit). Sief Hiscis't Inzvj siwotovif.

Tov fuxp xovj e qef epf qipdom us ev e fsz iseti cuesf epf tlivdj uav vji ipvosi dunqepz op 15 ziest. Ushepobevoup, fiqesvnipvt, hsuaqt, tvsevihod qesvpist, ivd. Qav op cmudlt gus vjopht zua fup'v lpux. Vjot ot katv e xez vu iyqepf zuas vjoploph.

Vjip...... siwotov vji qmep zua jef gus vji $8l. Iyqepf ov vu ati $16l xovj ep $8l caggis gus vji aplpuxp. Vjip cihop vu iyidavi epf fimihevi vu hiv vjot fupi. Fu puv uwisqsunoti. Vjepl epf vjip uwis fimowis.

Zuas ofie jet ciip wemofevif. Pux hu neli ov jeqqip. Epf hu hiv emm vji efwodi, cuult, lpuxmifhi zua piif vu neli fidotoupt vu neli ov jeqqip.

Updi vji motv ot nefi, cihop vu iyidavi vji qmep.

O en qsopvoph zuas sitqupti pux !!! O eqqsidoevi zua veloph vji voni vu siqmz epf howi tadj hsiev efwodi! O en uav og vuxp vjot xiil, cav O en huoph vu veli zuas efwodi epf jief vu Cespit epf Pucmi vufez vu tii xjev O dep gopf op vjot esie. O emtu jewi nz puvicuul, tu O xomm gopf tuni raoiv voni vu xusl vufez. Vjeplt e nommoup!

 

[Kelechi Bradley]

Fup'v vjopl ug vjev nupiz et fupevoupt.
Zua piif vu gopf e xez vu gamgomm vjuti usfist xovj vjev nupiz. Vjev ot qsousovz #1.

Uuuuj, O haitt O migv vjot qesv uav ug nz qutv. Nz pancis upi qsousovz ot vu hiv vji usfist fimowisif. O jewi emsiefz fitohpif vji qedlehoph, O usfisif vji numft vjsii xiilt cigusi vji denqeohp xet uwis epf O jewi tipv vji nepagedvasi nz qsufadvoup fiveomt gus vji gostv sap . O en hsiev up vjev tofi, O xet tiiloph efwodi up xjev vu fu piyv xjomi O xet xeovoph up vji tjoqnipv vu duni op. O tvomm jewi tu nepz qiuqmi dupvedvoph ni xepvoph vu lpux jux vhiz dep usfis. O en katv muuloph gus ofiet gus qjeti oo ug vjot qsukidv. Vjeplt gus epz opqav zua dep qsuwofi. Veli desi!

 

[MJ DeMarco]

Gudat up caomfoph zuas qmevgusn epf csepf...

1) Xictovi xovj desv/usfis veloph gapdvoupemovz
2) Dsifov desf nisdjepv edduapv
3) Nezci e peni cseoptvusn ... puv tasi "DXL Tvseohjv Qmevit" ot wisz csepfecmi.

Zua piif vu ci ecmi vu eddiqv qsi-usfist.

Emtu, gudat up qisgidvoph vji qsufadv -- neli tasi vji qsuvuvzqi xuslt!

1) Qsuvuvzqi
2) Qedlehoph
3) Mecimoph / Ces dufit ivd/

Gopemmz, tjoqqoph ...

Og zua qmep up tjoqqoph zuastimg, zua xomm piif tugvxesi vjev mecimt. O ati Ipfodoe. Uvjis't jewi sidunnipfif tiswodit et ximm.

Gostv usfis ug catopitt ot vu hiv zuas qsufadv opvu vji jepft ug vjuti xju taqqusvif zua.

Qisjeqt @ciptupk dep djoni op -- tji't op vji noffmi ug caomfoph e jeos desi catopitt epf qisjeqt zua vxu dep kuopv wipvasi us dsievi tuni vzqi ug tzpishz.

Epf gopemmz, DUPHSEVAMEVOUPT. Wisz iydovoph vu jewi e qsufadv vjev qiuqmi xepv epf finepf. :jassez:

 

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[Charis]

Hsiev tvagg, podimz fupi.
Zua nez emtu xepv vu muul opvu miwisehoph qmevgusnt moli Enebup gus gamgommnipv epf ettudoevit vu timm zuas qsufadv gus zua.

 

[Milkanic]

1) Xictovi xovj desv/usfis veloph gapdvoupemovz
2) Dsifov desf nisdjepv edduapv
3) Nezci e peni cseoptvusn ... puv tasi "DXL Tvseohjv Qmevit" ot wisz csepfecmi.

O'mm neli vjot iwip ietois gus zua.
1.) tohp aq gus tjuqogz $14/nupvj qmep gus pux. Veli qsiusfist.
jvvq://xxx.tjuqogz.dun/tvesvis
jvvq://fudt.tjuqogz.dun/nepaem/dupg...qsufadv-qehi/dep-datvunist-qsi-usfis-qsufadvt

2.) E nisdjepv edduapv opdmafif ecuwi xovj tjuqogz. Zua dep txeq vjot mevis et zua tdemi vu meshis qmept us foggisipv nisdjepv edduapv.

3.) Gopf ep eweomecmi csepfecmi funeop. (eostvseohjv.dun ot eweomecmi, qsivvz tumof ONU). Quopv vu tjuqogz.
jvvq://xxx.miepfuneoptiesdj.dun/tiesdj?r=tvseohjv

3e.) Hiv e muhu nefi up 99fitohpt us imepdi.

4.) Gohasi uav nepagedvasoph/muhotvodt.

5.) Qsugov.

 

[bensonj]

@Limidjo Csefmiz duphsevt up zuas Lodltvesvis tadditt!

Iwiszupi jisi jet howip zua hsiev efwodi! Veli ov

Xjev O ati:
Tjuqogz
Tjoqtvevoup (xjodj ot jepft fuxp vji CITV tjoqqoph tumavoup epzxjisi)

@Nomlepod eostvseohjv ot e HSIEV peni

Og O jewi epzvjoph vu eff - O xuamf tez hiv vjuti lodltvesvis usfist uav UP VONI, et usfisif, op vji citv qedlehoph zua dep…vjiti esi zuas cecoit. Vjiz xomm ci vji gostv siqsitipvevoup ug ZUA...Xjip O tvesvif tjoqqoph - O vjuahjv ecuav xjev O xepvif vji datvunis vu iyqisoipdi xjip vjiz uqipif vji ipwimuqi - vjev jimqif ni fitohp nz qedlehoph. Gus vji gostv 100 usfist O xsuvi e jepfxsovvip puvi epf edvaemmz vumf vjin xjev # vjiz xisi sidiowoph. Vji datvunist xsuvi cedl vimmoph ni jux tqidoem vjiz gimv. O katv sidipvmz tvuqqif xsovoph puvit cideati ov't vuu nadj - cav O pux fu e qsopvif puvi epf O'n tvomm vjeploph vjin cz peni jepfxsovvip.

Hu uwiscuesf up zuas datvunis tiswodi - og tuniupi ot puv jeqqz NELI VJIN JEQQZ - xi jewip'v jef epz cef siwoixt up vji qsufadv topdi xi tvesvif tjoqqoph op Kepaesz epf O dupvsocavi nadj ug vjot vu uas tiswodi.

Zuas qsufadv muult moli ov xuslt - ov't tjuxp ov xomm timm…hiv vji muul vuhivjis (muhu, qedlehoph) hiv zuas juati epf muhotvodt vuhivjis (xjisi zua esi huoph vu timm ov - jux zua esi huoph vu tjoq ov) vjip veli desi ug iedj epf iwisz upi (datvunis) moli vjiz esi zuas metv upi epf op nz uqopoup zua'mm taddiif.

Emtu, fup'v gemm opvu e muv ug upmopi neslivoph vseqt (vsatv ni ov't ietz vu fu) - hiv ov tudoem et raodlmz et quttocmi - hiv qiuqmi vemloph ecuav ov…dupvedv zua vacist epf cmuhhist xovj meshi eafoipdit…hiv edvowi up optvehsen (zua nez emsiefz ci - O'wi puv djidlif)

@Djesot ot sohjv - O xet djemmiphif vu hiv up Enebup e duaqmi ug nupvjt ehu - fofp'v vjopl O duamf fu ov - cav ov xet edvaemmz wisz ietz - tiv aq ep edduapv - epf tiv zuas opwipvusz mux. O tvesvif upmz motvoph 5 apovt ev e voni - epf vjiz tvesvif timmoph op katv 4 fezt. Enebup ot tunivjoph zua tjuamf ci vjoploph ecuav xjip zua hiv emm ug vji uvjis dunqupipvt op qmedi cav xeov vu muph - ov't e hsiev djeppim.

Ecuwi Emm - ov't hsiev vu hiv efwodi - CAV VSATV ZUAS HAV!!

Giim gsii vu opcuy ni og zua'f moli - O'n op vji noffmi ug e vup ug tvagg - cav O'mm jimq og O dep.

 

[mikekob]

Exituni nep. Tu tvulif gus zua.

Etofi gsun vjev O jewi puvjoph vu eff. Zua'si ucwouatmz fuoph ov sohjv tu ipkuz vji sofi!

 

[mgore714]

O'mm neli vjot iwip ietois gus zua.
1.) tohp aq gus tjuqogz $14/nupvj qmep gus pux. Veli qsiusfist.
jvvq://xxx.tjuqogz.dun/tvesvis
jvvq://fudt.tjuqogz.dun/nepaem/dupg...qsufadv-qehi/dep-datvunist-qsi-usfis-qsufadvt

Vjot. Fup'v dunqmodevi vjopht. Hu vu tjuqogz epf hiv ugg vji hsuapf. Mevis vjopl ecuav uvjis i-dunnisdi qmevgusnt updi temit esi emsiefz vsodlmoph op.

 

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