Fastlane Forum Recommended Books, LIVE!

MJ DeMarco · Dec 12, 2012

The forum now has a bookstore powered by Amazon...

Visit:

Book Recommendations for Entrepreneurship Marketing and Success

Basically I'm going to monitor this forum (Book Recs) and keep track of user recommendations. If something is highly recommended I will add it to the bookstore ... this way we can keep track of books that have a Fastlane perspective.

No book is exempt from being added -- if it is useful to life/happiness/business/etc, it can be added.

So if you gotta "must read" book that would be of benefit to your fellow Fastlaner, please let us know!

Please note: Listed books are not to be interpreted that "I've read it and loved it" -- a book showing up in the store should not be construed as my endorsement or recommendation -- but just to say that it has been recommended by others here.

Many of them I haven't read.

Enjoy!

AndrewNC · Dec 12, 2012

Trust Me, I'm Lying by Ryan Holiday

"I hope they serve beer in hell" is a book that was about some guy going around the country, getting drunk and sleeping with women. He turned it into a movie. Ryan Holiday was in charge of promotion/marketing of that movie. What does he do?

1- Buys 2 billboards in downtown Los Angeles advertising that movie
2- Gets spray paint and a ski mask and writes "pig/womanizer/etc" on them
3- Takes pictures and anonymously sends them to the media outlets.
4- Buys advertisements on woman's group websites and church websites to cause a protest of the movie.

5- Sit back and watch the movie top the charts from all the free attention given to the movie

The Hypnotic Salesman 2 by Craig Beck

MJ DeMarco · Dec 12, 2012

AndrewNC said:
The Hypnotic Salesman 2 by Craig Beck

Sales?

AndrewNC said:
Trust Me, I'm Lying by Ryan Holiday

Sales/PR? Autobiography?

Which categories would these represent?

socaldude · Dec 12, 2012

venture capitalists at work; how vc's identify and build billion dollar successes. amazing book. i know there is a difference between the entrepreneur and the investor, but its full of lessons learned the hard way, wisdom, and tactics "to improve your chances". a must readIMO

tincho1492 · Dec 12, 2012

"Running Lean". I recommend it as a practical guide to integrate Lean process into your startup. Really liked it.

GuestUser8117 · Dec 12, 2012

Awaken the giant within by Tony Robbins

Twiki · Dec 13, 2012

I really like two of Lonnie Scruggs books Deals on Wheels: How to Buy, Sell & Finance Used Mobile Homes for Big Profits and Cash Flow and Taking the Mystery Out of Money. I highly recommend both, even if you have no interest or involvement with buying, selling and financing mobile homes. It's like getting a financial education from Uncle Jesse from the old Dukes of Hazzard show, he teaches concepts like the Time Value of Money and provides practical instruction on how to use an HP financial calculator.

The most interesting thing about these books is that most financial self-help books approach the subject as if you are the victim of a predatory society that is determined to get you into debt. But these books teach you instead how to adopt the mindset of the financer who lends the money using property that can be repossessed, not the hapless debtors on the other side of the transaction who only care about low monthly payments. It is a real eye-opener and Scruggs is very entertaining to read.

av1atic · Dec 13, 2012

How to Win Friends and Influence People

I'd say this book and TMF have had the greatest influence on me.

AndrewNC · Dec 13, 2012

MJ DeMarco said:
Originally Posted by AndrewNC
The Hypnotic Salesman 2 by Craig Beck
Sales - correct

Originally Posted by AndrewNC
Trust Me, I'm Lying by Ryan Holiday
Sales/PR - I would say mainly PR, maybe more along the lines of marketing than specific sales

Which categories would these represent?

It said my message is too short, so i made the parts above bold

Skys · Dec 13, 2012

dochustle · Dec 13, 2012

A book i'm reading right now, 'Pitch Anything' by Oren Klaff is really a good read. Im only about half-way through, but it really is one of the better books iv'e come across so far.

It's about how to pitch to investors, but I find its more a total 'pitch yourself to anyone' and sell yourself type of book. Think salesmanship 2.0.

I'll update when Im doing reading it!

theag · Dec 13, 2012

I second the "Pitch anything" recommendation. Really good book!

Sent from my BlackBerry 9900 using Tapatalk

MJ DeMarco · Dec 13, 2012

A lot of these recommendations are already listed and those that are not have been added!

Thanks for the recommendations!

AllenCrawley · Dec 13, 2012

The Pumpkin Plan. Great book.

TK1 · Dec 13, 2012

Dale Carnegie:

How to Win Friends and Influence People

and

How to Stop Worrying and Start Living

Graham Chong · Dec 13, 2012

I've not read his previous works but Robert Greene's latest book Mastery is recommended, especially if you are a fan of Malcomm Gladwell's Outliers

Likwid24 · Dec 13, 2012

av1atic said:
How to Win Friends and Influence People

I'd say this book and TMF have had the greatest influence on me.

100%. Couldn't agree more! My two favorite!

TK1 · Dec 14, 2012

SimplySeven - Seven Ways to Create a Sustainable Internet Business

Simply seven - Seven Ways to Create a Sustainable Internet Business

Tlcalis · Dec 18, 2012

It's also the first work of Robert, that I've been reading at the moment. Really awesome book, he talks a lot about masters such as Darwin, Einstein and other legends in all fields about how they think, the process they been trough for achieving mastery, how they achieved mastery, the 10.000/20.000 hour rule and he show's you how you the detailed steps on how you can find your purpose in life and then how you can master it very different from Outliers who just gives you story after story without telling you the steps to achieve mastery yourself... highly recommended book

Big Daddyhoo · Dec 19, 2012

Delivering Happiness links to a comic book version. Dat on purpose?

Twiki · Dec 24, 2012

Thank you for bringing Who Owns the Ice House? to my attention. I've been reading it and have to admit some parts have brought me close to tears. Basic stuff but very powerfully presented. Anyone who absorbs this book will find it difficult to make excuses anymore. Since I've been reading it, when I've felt the urge to sleep in or laze about, it's like I can hear Uncle Cleve and Ma Ponk's voices and words. I never expected that this book would help make it easier to get out of bed! "Mix em up, boy: hard work and book learnin."

TK1 · Jan 1, 2013

Derek Sivers - Anything you want

Brilliant book!

If you need some free stuff by Derek you should check this out:

Uncommon Sense | Derek Sivers

Anything You Want cartoons | Derek Sivers

Derek Sivers | Profile on TED.com

And if you need some help with YOUR business: Mail him - he says he answers all emails on his website - I've tested this claim and received probably the longest emails I've ever received in my life LOL

DennisD · Jan 2, 2013

This is a book recommendation that you wouldn't THINK entrepreneurs would be interested in, but it's one hell of a lesson on bootstrapping:

Rebel without a Crew: Or How a 23-Year-Old Filmmaker With $7,000 Became a Hollywood Player
The book's written by Rober Rodriquez, Direcor of El Mariachi, Desperado, Once Upon a Time in Mexico, Sin City, Grindhouse, Spy Kids Franchise, Shark Boy and Lava Girl.

The guy wrote and planned the movie while doing drug trials so he could make money to fund it. He 'faked' everything... he borrowed a camera to shoot the thing... he cut the trailer first and started selling the movie to studios before it was finished... in the end credits he listed a bunch of fake crew members to make it look more 'expensive' for when he sold it.

He cleverly positioned himself to create a bidding war on himself between big movie studios... and he came out on top. GREAT book.

MJ DeMarco · Jan 2, 2013

Thanks for the recs... I've added them to the store as well as the other recommendations mentioned in the other threads.

https://www.thefastlaneforum.com/bookstore.php

JayKim · Jan 2, 2013

Lifehacked by Allen Wong

Lifehacked: How One Family from the Slums Made Millions Selling Apps: Allen Wong: 9781480178915: Amazon.com: Books

The Dream by Gurbaksh Chahal

The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions: Gurbaksh Chahal: 9780230618954: Amazon.com: Books

Live Your Dreams by Les Brown

Live Your Dreams: Les Brown: 9780380723744: Amazon.com: Books

FreeMan · Jan 12, 2013

My suggestion is Psycho Cybernetics by Maxwell Maltz.

I believe it's one of the first books on self image image psychology, using your sub-conscious, mental rehearsal and visualisation. With a focus on positive doing rather than just positive thinking.

Psycho-Cybernetics, A New Way to Get More Living Out of Life: Maxwell Maltz: 9780671700751: Amazon.com: Books

secretentourage · Jan 31, 2013

I want to recommend The Third Circle Theory

Tom.V · Feb 8, 2013

Skys said:
Influence: The Psychology of Persuasion by Roberto Cialdini Influence: The Psychology of Persuasion (Collins Business Essentials): Robert B. Cialdini: 9780061241895: Amazon.com: Books

Absolutely. Cialdini did an excellent job with this book, the examples and stories that follow each and every concept flow brilliantly. I have a printout of my highlighted sections in the book sitting on my desk at all times.

TK1 · Mar 10, 2013

The Richest Man in Town: The Twelve Commandments of Wealth
by W Randall Jones

Trust me i m lying
by ryan holiday

your first 100 million
by dan pena

the crowd: a study of the popular mind
by gustave le bon

sex money kiss
by gene simmons

the startup of you
by reid hoffman

education of millionaires
by michael ellsberg

all dan pena newsletters hxxp://www.danpena.com/newsletters/

Theo · Mar 10, 2013

MJ DeMarco said:
Please note: Listed books are not to be interpreted that "I've read it and loved it" -- a book showing up in the store should not be construed as my endorsement or recommendation

Can you name a few book that you do recommend?

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Fastlane Forum Recommended Books, LIVE!

I followed the science; all I found was money.

Limitless

I followed the science; all I found was money.

Saturn Sedan and PT Cruiser enthusiast.

Bronze Contributor

GuestUser8117

Guest

Bronze Contributor

Contributor

Limitless

Bronze Contributor

Bronze Contributor

Legendary Contributor

I followed the science; all I found was money.

Legendary Contributor

Silver Contributor

Contributor

Legendary Contributor

Silver Contributor

Contributor

Contributor

Bronze Contributor

Silver Contributor

Mini Media Mogul

I followed the science; all I found was money.

Bronze Contributor

Bronze Contributor

Bronze Contributor

Tom

Silver Contributor

New Contributor

Sponsored Resources: Jumpstart Your Fastlane

Post New Topic

Fastlane Insiders