"Sales is the lifeblood of every business."
Marc Cuban knows that, as well as every other successful entrepreneur.
I will give you an insight in what I've learned
cold calling people in a B2B enviroment and working
in an agency.
Here we go:
In the last weeks I learnt, that whatever they teached
me in school about writing and commiunication
is wrong.
Our math teachers always made fun about our hippie language teachers.
They said, that good writing skills are easy
to attain what really matters is how you do in maths or physics.
First, this is not true. You have to like languages
too be good in it. Otherwise you won't put in the effort
to write so much, that eventually you will get better and better
refining your writing.
I was good in subjects like german and english,
but had troubles with math and physics.
Maths and physics were the subjects you have been
measured on how well you did in school.
Unfortunatly, that is not how reality works.
In the workplace, it counts if you can articulate
clearly, what you want from an other person.
Can you communicate with your manager, your coworkers,
so that there is no friction in the work process.
In sales you have to communicate your selling proposition in the shortest amount of
time in the clearest way. No math and no physics will get you
into the prospects mind.
It goes further. What if my customer, whom I've explained
in a clear way, how this product can make his life easier, finds the infomail
I've send him misleading?
What if I didn't write in a simple and engaging way to catch his interest
I've built up so hard on the phone?
What if the copy sucks?
Will e=mc² help you here? Not at all.
We have always made fun of art people in our school.
They are "doing what they love", but in the end we'll
get the better jobs.
Today I think, how these skills could help me designing my website and writing
good copy for it.
I have to learn it all now.
If someone is serious about building his business,
I suggest learn how to write good copy, get a knack of
how good design works and learn how to sell. On the phone and in person.
Marc Cuban knows that, as well as every other successful entrepreneur.
I will give you an insight in what I've learned
cold calling people in a B2B enviroment and working
in an agency.
Here we go:
In the last weeks I learnt, that whatever they teached
me in school about writing and commiunication
is wrong.
Our math teachers always made fun about our hippie language teachers.
They said, that good writing skills are easy
to attain what really matters is how you do in maths or physics.
First, this is not true. You have to like languages
too be good in it. Otherwise you won't put in the effort
to write so much, that eventually you will get better and better
refining your writing.
I was good in subjects like german and english,
but had troubles with math and physics.
Maths and physics were the subjects you have been
measured on how well you did in school.
Unfortunatly, that is not how reality works.
In the workplace, it counts if you can articulate
clearly, what you want from an other person.
Can you communicate with your manager, your coworkers,
so that there is no friction in the work process.
In sales you have to communicate your selling proposition in the shortest amount of
time in the clearest way. No math and no physics will get you
into the prospects mind.
It goes further. What if my customer, whom I've explained
in a clear way, how this product can make his life easier, finds the infomail
I've send him misleading?
What if I didn't write in a simple and engaging way to catch his interest
I've built up so hard on the phone?
What if the copy sucks?
Will e=mc² help you here? Not at all.
We have always made fun of art people in our school.
They are "doing what they love", but in the end we'll
get the better jobs.
Today I think, how these skills could help me designing my website and writing
good copy for it.
I have to learn it all now.
If someone is serious about building his business,
I suggest learn how to write good copy, get a knack of
how good design works and learn how to sell. On the phone and in person.
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