Okay, so, hear me out here...
When reading MFL, my idea struck me..
After discovering that MJ built a mega successful company by generating leads for the limousine industry i was inspired to be honest. I thought that's amazing and i want in. I then asked myself what could i do to make this better in todays world?
After taking risks, finding the right people to help and then actually developing the new tool, i now truly believe this is going to re-shape the world in terms of generating leads for companies.
Ready?
So, as an example somebody is sitting on their couch, one hand is deep in a bag of Cheetos and the other holding their phone. They open google and type in 'limousine services near me'.. or whatever a keyword is for a particular business.
How much better would it be if you could just capture their information, right there and then - name, number, email and home address? Consider it done.
And then that data is sent into your CRM immediately, for you to then;
1. Add them to your email marketing sequence - using the Keyword they have JUST searched for. (important hear to not go for the hard sell straight away, just give them some educational content about your business, and then in the subsequent emails go for more of a call to action)
2. Add them to a custom audience for Google/Meta ads - this will actually help reduce your ads costs, how? As you know that this person has high intent for what your business sells, so by putting them into a custom audience they will also see your ads that you are running - slashing PPC costs.
3. Give them a cold call - send them number to your sales team to give them a call (permitting they are not on the DNC list)
4. Send them some marketing material to their home - or if your business operates in door-to-door sales, you could literally knock on their door with the product/service that you offer and you KNOW they have just googled.
*HIGH INTENT* is the foundation of this, you could use the spray and pray method of PPC and mass cold emails, but i believe it would be better to also introduce a way to find buyers, when they're actively searching for what you sell. And the beauty of this, any keyword can be plugged in to pick up from google searches... and if you're extra smart, you'd put in your competitors name too
(i didn't tell you this)
Or, if you're smart like some of the Marketing Agencies i have spoken to, they're are going to buy leads and then pass them on to their customer base for a slightly higher price.
Automations - this whole process is automated through a well designed workflow, so as soon as that lead/data hits the system, they're automatically added to the email sequence, added to the custom audience and phone number sent to the sales team - just an extra way of reducing operational costs and using AI to make it easier.
More than happy if some of you want to test this out and also i am open to some ideas how i can get this out to the market.
Lastly, this is only available in the U.S
When reading MFL, my idea struck me..
After discovering that MJ built a mega successful company by generating leads for the limousine industry i was inspired to be honest. I thought that's amazing and i want in. I then asked myself what could i do to make this better in todays world?
After taking risks, finding the right people to help and then actually developing the new tool, i now truly believe this is going to re-shape the world in terms of generating leads for companies.
Ready?
So, as an example somebody is sitting on their couch, one hand is deep in a bag of Cheetos and the other holding their phone. They open google and type in 'limousine services near me'.. or whatever a keyword is for a particular business.
How much better would it be if you could just capture their information, right there and then - name, number, email and home address? Consider it done.
And then that data is sent into your CRM immediately, for you to then;
1. Add them to your email marketing sequence - using the Keyword they have JUST searched for. (important hear to not go for the hard sell straight away, just give them some educational content about your business, and then in the subsequent emails go for more of a call to action)
2. Add them to a custom audience for Google/Meta ads - this will actually help reduce your ads costs, how? As you know that this person has high intent for what your business sells, so by putting them into a custom audience they will also see your ads that you are running - slashing PPC costs.
3. Give them a cold call - send them number to your sales team to give them a call (permitting they are not on the DNC list)
4. Send them some marketing material to their home - or if your business operates in door-to-door sales, you could literally knock on their door with the product/service that you offer and you KNOW they have just googled.
*HIGH INTENT* is the foundation of this, you could use the spray and pray method of PPC and mass cold emails, but i believe it would be better to also introduce a way to find buyers, when they're actively searching for what you sell. And the beauty of this, any keyword can be plugged in to pick up from google searches... and if you're extra smart, you'd put in your competitors name too
(i didn't tell you this)Or, if you're smart like some of the Marketing Agencies i have spoken to, they're are going to buy leads and then pass them on to their customer base for a slightly higher price.
Automations - this whole process is automated through a well designed workflow, so as soon as that lead/data hits the system, they're automatically added to the email sequence, added to the custom audience and phone number sent to the sales team - just an extra way of reducing operational costs and using AI to make it easier.
More than happy if some of you want to test this out and also i am open to some ideas how i can get this out to the market.
Lastly, this is only available in the U.S
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