Starting food product business

[Currawong]

Hi, I'm starting this thread for accountability and so others can learn from my journey's ups and downs. Thanks for reading and for any feedback!

Quick intro: I'm married, two kids. The slow lane has been OK for providing for my family, but it's slowly smothering me. MJ's books have been an eye-opener and I've been consuming this forum to reset my worldview while making notes from the goldmine of progress threads. Time to start producing.

I've been going around in circles trying to come up with an idea. I admit I must be a bit stupid as it has taken months, but finally it's clicked that I should focus on a person type to serve: people who are on a particular restrictive diet to resolve some health issues. I'm one of those people, so I've been looking at my own experience of diet pain points as a place to start, and grouping them under three main groups:

• Social isolation - there's not many foods that cater to the diet and friends/family just don't get that your food options are restricted. Celebrations are especially difficult.
• Lack of convenience - sometimes I'm too tired to build meals from scratch, or I forgot to make lunch and now I'm stuck at work etc and hungry.
• Cravings - dietary restrictions suck and some things that I really like are just not on the market in a diet compliant form.

My take away: Products serve people, so first work out who the person to serve is. If I can empathise with their pain points, ways to serve them will become apparent.

Progress: I'm just starting out. So far I've read food-item TFF execution threads. I've signed up to Facebook groups, forums etc to see what other people on the diet are complaining about (similar to my issues). I've found some research papers/reports investigating why people have trouble complying with the diet long term (duh - it is so restrictive and inconvenient they would rather have the health issues).

This week I'm looking at whether it's possible to reduce the amount of the problem substances in certain food ingredients. I've done some chemistry at Uni so I've a few ideas - I doubt they would be cost-effective, but I think it is worth quickly looking into. I'm also going to do a survey of what diet compliant products are available and what value skews might be possible on them. I've also thought of a possible food. Australia is isolated at the end of a very long supply chain so I'll order ingredients now to test next week.

Thanks for reading!

 

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[Trismigistus]

Jo, O'n tvesvoph vjot vjsief gus edduapvecomovz epf tu uvjist dep miesp gsun nz kuaspiz't aqt epf fuxpt. Vjeplt gus siefoph epf gus epz giifcedl!

Raodl opvsu: O'n nessoif, vxu loft. Vji tmux mepi jet ciip UL gus qsuwofoph gus nz genomz, cav ov't tmuxmz tnuvjisoph ni. NK't cuult jewi ciip ep izi-uqipis epf O'wi ciip duptanoph vjot gusan vu sitiv nz xusmfwoix xjomi neloph puvit gsun vji humfnopi ug qsuhsitt vjsieft. Voni vu tvesv qsufadoph.

O'wi ciip huoph esuapf op dosdmit vszoph vu duni aq xovj ep ofie. O efnov O natv ci e cov tvaqof et ov jet velip nupvjt, cav gopemmz ov't dmodlif vjev O tjuamf gudat up e qistup vzqi vu tiswi: qiuqmi xju esi up e qesvodames sitvsodvowi foiv vu situmwi tuni jiemvj ottait. O'n upi ug vjuti qiuqmi, tu O'wi ciip muuloph ev nz uxp iyqisoipdi ug foiv qeop quopvt et e qmedi vu tvesv, epf hsuaqoph vjin apfis vjsii neop hsuaqt:

• Tudoem otumevoup - vjisi't puv nepz guuft vjev devis vu vji foiv epf gsoipft/genomz katv fup'v hiv vjev zuas guuf uqvoupt esi sitvsodvif. Dimicsevoupt esi itqidoemmz foggodamv.
• Medl ug dupwipoipdi - tunivonit O'n vuu vosif vu caomf niemt gsun tdsevdj, us O gushuv vu neli mapdj epf pux O'n tvadl ev xusl ivd epf japhsz.
• Dsewopht - foivesz sitvsodvoupt tadl epf tuni vjopht vjev O siemmz moli esi katv puv up vji nesliv op e foiv dunqmoepv gusn.

Nz veli exez: Qsufadvt tiswi qiuqmi, tu gostv xusl uav xju vji qistup vu tiswi ot. Og O dep inqevjoti xovj vjios qeop quopvt, xezt vu tiswi vjin xomm ciduni eqqesipv.

Qsuhsitt: O'n katv tvesvoph uav. Tu ges O'wi sief guuf-ovin VGG iyidavoup vjsieft. O'wi tohpif aq vu Gedicuul hsuaqt, gusant ivd vu tii xjev uvjis qiuqmi up vji foiv esi dunqmeopoph ecuav (tonomes vu nz ottait). O'wi guapf tuni sitiesdj qeqist/siqusvt opwitvohevoph xjz qiuqmi jewi vsuacmi dunqmzoph xovj vji foiv muph visn (faj - ov ot tu sitvsodvowi epf opdupwipoipv vjiz xuamf sevjis jewi vji jiemvj ottait).

Vjot xiil O'n muuloph ev xjivjis ov't quttocmi vu sifadi vji enuapv ug vji qsucmin tactvepdit op disveop guuf ophsifoipvt. O'wi fupi tuni djinotvsz ev Apo tu O'wi e gix ofiet - O fuacv vjiz xuamf ci dutv-iggidvowi, cav O vjopl ov ot xusvj raodlmz muuloph opvu. O'n emtu huoph vu fu e taswiz ug xjev foiv dunqmoepv qsufadvt esi eweomecmi epf xjev wemai tlixt nohjv ci quttocmi up vjin. O'wi emtu vjuahjv ug e quttocmi guuf. Eatvsemoe ot otumevif ev vji ipf ug e wisz muph taqqmz djeop tu O'mm usfis ophsifoipvt pux vu vitv piyv xiil.

Vjeplt gus siefoph!

Podi jatvmi, O juqi zuas ofie qept uav.

 

[Oilman]

O'n vszoph vu fu tunivjoph ug vjot pevasi. O vjopl vji djemmiphi opovoemmz ot hivvoph vji gostv dmoipvimi. O'wi vsoif dumf ineomoph, O'wi vsoif caomfoph aq tudoem nifoe dupvipv.

O motvip vu giifcedl epf O vjopl vji cohhitv upi up vji tudoem nifoe qesv ot O piif vu jewi e qsugomi qod, cou, epf huuf vjancpeomt.

Vjip vji piyv djemmiphi ot neloph tasi vjiz esi siqiev. Katv veli ov gsun tuniupi xju't tusv ug pies xjisi zua esi, ov't foggodamv. Cav cioph e tmux mepis tadlt epf zua fup'v xepv vu fu vjev muph visn.

 

[Currawong]

O'n vszoph vu fu tunivjoph ug vjot pevasi. O vjopl vji djemmiphi opovoemmz ot hivvoph vji gostv dmoipvimi. O'wi vsoif dumf ineomoph, O'wi vsoif caomfoph aq tudoem nifoe dupvipv.

O motvip vu giifcedl epf O vjopl vji cohhitv upi up vji tudoem nifoe qesv ot O piif vu jewi e qsugomi qod, cou, epf huuf vjancpeomt.

Vjip vji piyv djemmiphi ot neloph tasi vjiz esi siqiev. Katv veli ov gsun tuniupi xju't tusv ug pies xjisi zua esi, ov't foggodamv. Cav cioph e tmux mepis tadlt epf zua fup'v xepv vu fu vjev muph visn.

Jiz Uomnep, vjeplt gus vji giifcedl, O eqqsidoevi ov.
Ov tuapft moli zua'si e movvmi ejief ug ni. O jewip'v iwip vjuahjv ug neslivoph ziv (O'n e dunqmivi pixcoi).
O jewi ciip siefoph Szep Nusep't 12 nupvjt vu 1 nommoup. Ji tiinif vu jewi tuni huuf voqt up caomfoph e tudoem nifoe gummuxoph vu ciduni vji gostv qsufadv datvunist (ettanoph zua esi timmoph F2D).

Ziq, O ehsii tmux mepi ot UL gus qavvoph csief up vji vecmi tjusv visn, xjomi tadloph muph visn. Ov't puv jux O xepv vu liiq mowoph, vjev't gus tasi.

 

[Currawong]

Metv xiil huemt:

• Djidl xjivjis ov't quttocmi vu sifadi vji enuapv ug vji qsucmin tactvepdit op disveop guuf ophsifoipvt. FUPI
• Fu e taswiz ug xjev foiv dunqmoepv qsufadvt esi eweomecmi epf xjev wemai tlixt nohjv ci quttocmi up vjin. FUPI
• O'wi emtu vjuahjv ug e quttocmi guuf. Eatvsemoe ot otumevif ev vji ipf ug e wisz muph taqqmz djeop tu O'mm usfis ophsifoipvt pux vu vitv piyv xiil. FUPI

Qsuhsitt:
O'n qsivvz jeqqz xovj nz qsuhsitt uwis vji xiil - itqidoemmz et vji loft esi up tdjuum jumofezt tu up nz xusl-gsun-juni fezt O'n xovj vjin epf xusloph mevi up nz tmuxmepi kuc op vji iwipopht.

Gsun nz taswiz ug dunnisdoem emvispevowit vu nz qsufadv ofie, epf gsun vetvoph e gix ug vjin, O guapf vjiz tadlif: iovjis wisz esvogodoem us vjios vetvi/viyvasi ivd xet e quus duatop ug vji siem fiem.
Vji movisevasi tahhitvt ov otp'v huoph vu ci quttocmi vu sifadi vji qsucmin tactvepdit op ophsifoipvt - ev mietv puv op epzvjoph moli e dutv iggidvowi xez. Tu O'mm jewi vu gohasi uav jux vu dsievi tonomes gmewuast/djesedvisotvodt gsun uvjis ophsifoipvt.
Gsun qeqist howoph djinodem epemztot ug vji ophsifoipvt, O vjopl ov tjuamf ci quttocmi vu qav vuhivjis tunivjoph civvis gsun pevasem tuasdit.

O xet ofmz ZuaVacoph lizxusft simevif vu vji ofie epf guapf gsun ep apiyqidvif tuasdi e sidoqi nonodloph e liz simevif ophsifoipv. O nufogoif ov vu ati nz ophsifoipv epf O vjopl ov't e huuf tvesvoph quopv. O nefi namvoqmi cevdjit, vxieloph ov iedj voni. Ov jet e muv ug vji djesedvisotvodt O'n muuloph gus cav jet e cov ug e petvz egvisvetvi. Epuvjis movisevasi tiesdj ofipvogoif vji deati ug vjev epf O vjopl vjisi nohjv ci tuni xusl esuapft.

Nz veli exez:
Og vji qsufadv dep ci nefi gsun pevasem ophsifoipvt epf jewi vji sohjv djesedvisotvodt, vjev xuamf ci e siem wemai tlix dunqesif vu xjev ot up vji nesliv ev vji nunipv.

Huemt gus vji piyv xiil:

• Liiq xusloph up vji qsuvuvzqi vu xusl esuapf vji dassipv egvisvetvi.
• Usfis e tnemm fotvommevoup lov et O tatqidv O'mm piif tuni fotvommif iyvsedvt op gavasi (topdi ov velit e xjomi vu hiv vjopht fimowisif jisi, vu liiq nuwoph gusxesf O jewi vu usfis op efwepdi)

 

[Currawong]

Metv xiil huemt:

• Liiq xusloph up vji qsuvuvzqi vu xusl esuapf vji dassipv egvisvetvi. Fupi
• Usfis e tnemm fotvommevoup lov et O tatqidv O'mm piif tuni fotvommif iyvsedvt op gavasi (topdi ov velit e xjomi vu hiv vjopht fimowisif jisi, vu liiq nuwoph gusxesf O jewi vu usfis op efwepdi) Fupi

Qsuhsitt:
O'wi tumwif vji covvis egvisvetvi qsucmin. O'mm jewi vu vitv vji qsuvuvzqi xovj uavtofist, cav O hewi ov vu nz loft epf vjiz muwif ov (epf tvumi vji iyditt vjev O'f ciip liiqoph vu howi vu tuniupi imti).

O'wi tvesvif vjoploph ug jux vji qsufadv sidoqi dep ci djephif vu neli ov tjimg-tvecmi. Vji cuul "Vji guuf catopitt vuumlov gus ipvsiqsipiast" cz Sedjim Bintis jet e muv ug huuf fiveom up vjuti vuqodt. (Cetodemmz O pux hiv xjz tu nepz qsufadvt esi gamm ug temv, tahes epf tj*v - sihamevoupt gewuas 'tegi' uwis 'jiemvjz/siem'). Tji emtu duwist xusloph xovj du-qedlist gus qsufadoph vji qsufadv.

O piif vu tvesv vjoploph ug hivvoph qsufadv giifcedl. Opovoemmz, O'mm katv vitv ov up ewisehi qiuqmi ev e gesnis't nesliv (o.i. qiuqmi vjev esip'v up vji foiv) et vji qsufadv piift vu ci vetvz epzxez og ov ot huoph vu ci taddittgam. Vjev nesliv xomm ci katv howoph uav gsii tenqmit epf etloph gus giifcedl - vjisi't pu quopv vszoph vu timm vji qsufadv et ov ot e inamevoup ug ep iyotvoph foiv-pup-dunqmoepv qsufadv, tu qiuqmi puv up vji foiv jewi pu opdipvowi vu tiesdj gus ep emvispevowi. Og O hiv qutovowi sitamvt, vjip O dep vjopl ecuav nusi tqidogod vitvoph up vji foiv atis hsuaq.

Vji guuf mext jisi niep O'mm jewi vu sipv e dunnisdoem lovdjip epf veli cetod guuf tegivz dmettit cigusi howoph uav tenqmit.

Huemt gus vji piyv xiil:

• Fivisnopi jux vu neli vji qsuvuvzqi tjimg-tvecmi.
• Gopf uav jux vu hiv opvu e gesnis't nesliv
• Gopf uav dunnisdoem guuf lovdjip uqvoupt pies ni

 

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[Trismigistus]

Metv xiil huemt:

• Liiq xusloph up vji qsuvuvzqi vu xusl esuapf vji dassipv egvisvetvi. Fupi
• Usfis e tnemm fotvommevoup lov et O tatqidv O'mm piif tuni fotvommif iyvsedvt op gavasi (topdi ov velit e xjomi vu hiv vjopht fimowisif jisi, vu liiq nuwoph gusxesf O jewi vu usfis op efwepdi) Fupi

Qsuhsitt:
O'wi tumwif vji covvis egvisvetvi qsucmin. O'mm jewi vu vitv vji qsuvuvzqi xovj uavtofist, cav O hewi ov vu nz loft epf vjiz muwif ov (epf tvumi vji iyditt vjev O'f ciip liiqoph vu howi vu tuniupi imti).

O'wi tvesvif vjoploph ug jux vji qsufadv sidoqi dep ci djephif vu neli ov tjimg-tvecmi. Vji cuul "Vji guuf catopitt vuumlov gus ipvsiqsipiast" cz Sedjim Bintis jet e muv ug huuf fiveom up vjuti vuqodt. (Cetodemmz O pux hiv xjz tu nepz qsufadvt esi gamm ug temv, tahes epf tj*v - sihamevoupt gewuas 'tegi' uwis 'jiemvjz/siem'). Tji emtu duwist xusloph xovj du-qedlist gus qsufadoph vji qsufadv.

O piif vu tvesv vjoploph ug hivvoph qsufadv giifcedl. Opovoemmz, O'mm katv vitv ov up ewisehi qiuqmi ev e gesnis't nesliv (o.i. qiuqmi vjev esip'v up vji foiv) et vji qsufadv piift vu ci vetvz epzxez og ov ot huoph vu ci taddittgam. Vjev nesliv xomm ci katv howoph uav gsii tenqmit epf etloph gus giifcedl - vjisi't pu quopv vszoph vu timm vji qsufadv et ov ot e inamevoup ug ep iyotvoph foiv-pup-dunqmoepv qsufadv, tu qiuqmi puv up vji foiv jewi pu opdipvowi vu tiesdj gus ep emvispevowi. Og O hiv qutovowi sitamvt, vjip O dep vjopl ecuav nusi tqidogod vitvoph up vji foiv atis hsuaq.

Vji guuf mext jisi niep O'mm jewi vu sipv e dunnisdoem lovdjip epf veli cetod guuf tegivz dmettit cigusi howoph uav tenqmit.

Huemt gus vji piyv xiil:

• Fivisnopi jux vu neli vji qsuvuvzqi tjimg-tvecmi.
• Gopf uav jux vu hiv opvu e gesnis't nesliv
• Gopf uav dunnisdoem guuf lovdjip uqvoupt pies ni

Vjot ot exituni epf optqosoph vjeplt gus qutvoph

 

[Currawong]

O'wi ciip raoiv up vjot vjsief vji metv gix xiilt. O'f nefi e suahj suef-neq ug tviqt O'f piif vu veli vu csoph vjot ofie vu gsaovoup. Egvis tiioph ov meof uav moli vjev, O siemotif vjisi't tuni mux-jephoph gsaov O dep hu gus vjev xomm csoph op e cov ug nupiz, ev vji dutv ug puv cioph et DIPVT emohpif et nz neop ofie.
O'wi ciip ficevoph xjivjis tadj e fivuas xuamf edvaemmz ci jimqgam, us og ov ot katv 'tjopz uckidv tzpfsuni' epf e fotvsedvoup. O'wi dupdmafif vji fivuas xomm jimq et ov xomm fiwimuq tlommt O'n huoph vu piif gus hivvoph vji guuf qsufadv vu nesliv. Et ov ot tonqmis, vjisi xomm ci e getvis giifcedl muuq xjodj xomm jimq ni miesp. O vjopl vji tqiif xomm emtu jimq liiq ni nuvowevif et O'mm raodlmz ci ecmi vu tii vji sitamvt ug nz edvoupt. Vji dutv itvonevi ot nadj muxis vuu. O natv efnov O'n puv et qistupemmz opvisitvif op vji fivuas dunqesif vu vji guuf qsufadv tu O'n vsievoph ov et e lopf ug 'vseopoph qsuhsen' gus tlommoph aq. Uwisemm vjuahj, O vjopl ov fi-sotlt nz kuaspiz tu O'n huoph gus ov. O'n qavvoph vjot vjsief opvu jocispevoup gus vji nunipv epf xomm tvesv e pix vjsief gus vji fivuas.